It is important to note, however, that StudioPress is now a subsidiary of WPEngine which is the company that actually does the web hosting on which StudioPress’s Genesis framework runs. The affiliate program only works with choosing the StudioPress framework and themes, not the actual hosting on WPEngine. WPEngine has a separate affiliate program for its hosting services, which yes, is a bit confusing.
Find and work with affiliates. Affiliates will help grow your business and help you tap into web traffic. There are many ways to meet and engage with affiliates, but the best way to access desirable affiliates is by building a reputation for yourself. You can do this by developing a popular blog or otherwise earning a large online following, or by becoming a published author of a book or article.[15] There are other ways of meeting affiliates, of course, and each method will vary in its success and required effort. Generally speaking, the basic course of action for acquiring affiliates typically involves one of the following methods:
While you have complete control over the type of products you can promote or keep in your store you can’t control shipping. That’s why many times people have complained that the products they ordered arrived late at their place. This happens because supplier ships the products as per his convenience and only tells you the shipping order ID – which you send to the customer to let him track his order.
3. Alignment with your current services. It is important to have a strategy in mind, one that will help you accomplish your goal fast. This is why you should make sure that, first and foremost, any service you choose to promote has something to do with you current offering. For example, if you are a blogger and your following is mainly aspiring bloggers, it makes sense to promote a hosting service or an email marketing platform.
In 1994, Tobin launched a beta version of PC Flowers & Gifts on the Internet in cooperation with IBM, who owned half of Prodigy.[10] By 1995 PC Flowers & Gifts had launched a commercial version of the website and had 2,600 affiliate marketing partners on the World Wide Web. Tobin applied for a patent on tracking and affiliate marketing on January 22, 1996, and was issued U.S. Patent number 6,141,666 on Oct 31, 2000. Tobin also received Japanese Patent number 4021941 on Oct 5, 2007, and U.S. Patent number 7,505,913 on Mar 17, 2009, for affiliate marketing and tracking.[11] In July 1998 PC Flowers and Gifts merged with Fingerhut and Federated Department Stores.[12]
At the same time, when you do dropshipping, you fully own your venture. That’s your own website with your own style and design, with your unique product descriptions, and with your own price markup. It’s up to you to decide what niche to enter, which suppliers to choose, which products to add to your online store, and what price to set. You run your business as you like, choosing any promotional methods you fancy, and you are fully in control of it.

Third, successful affiliate marketers measure beyond just money. How will you know that you’ve become a successful affiliate marketer? The number cruncher in you may raise your hand and say, “When I make X dollars per month every month for a number of years.” Hard to argue with that, since making money online is a strong motivator. However, why not measure success by the number of lives you touch in a positive fashion by introducing them to your affiliate products? Chances are that the money will follow…


“One of the biggest mistakes I have experienced during my affiliate management tenure was during a failed launch of a new health product. I recruited all the big names in the health industry, leveraged personal contacts to get introductions to new health partners, and even used a few personal favors to get large A-list affiliate partners to promote our launch,” he said.

Despite its older origins, email marketing is still a viable source of affiliate marketing income. Some affiliates have email lists they can use to promote the seller’s products. Others may leverage email newsletters that include hyperlinks to products, earning a commission after the consumer purchases the product. Another method is for the affiliate to cultivate email lists over time. They use their various campaigns to collect emails en masse, then send out emails regarding the products they are promoting.
One major disadvantage of affiliate marketing is that there’s virtually no customer loyalty on its own. You can build loyalty to your blog, but most affiliate sites are narrow niches and are not designed for long-term readers. I might look up faucet reviews and read a blog about them, then click their link to Amazon to buy a faucet, but you can bet I’m not going to bookmark and keep coming back to that faucet blog. If I want to buy another one of those faucets, I’m going straight to Amazon, and you’re not getting the referral for that second sale.

Some merchants run their own (in-house) affiliate programs using dedicated software, while others use third-party intermediaries to track traffic or sales that are referred from affiliates. There are two different types of affiliate management methods used by merchants: standalone software or hosted services, typically called affiliate networks. Payouts to affiliates or publishers can be made by the networks on behalf of the merchant, by the network, consolidated across all merchants where the publisher has a relationship with and earned commissions or directly by the merchant itself.
Even if you’re in a super-tight niche, you probably write blog posts about more than one subtopic in your niche. For example, maybe some of your posts are about deep sea fishing in the Pacific and some are about deep sea fishing in the Atlantic. Or maybe some posts are about knitting with wool and some are about knitting with acrylics. No matter what the topics are, you can offer one lead magnet for each of them. Some marketers have doubled their opt-in rate with this technique.
An influencer is an individual who holds the power to impact the purchasing decisions of a large segment of the population. This person is in a great position to benefit from affiliate marketing. They already boast an impressive following, so it’s easy for them to direct consumers to the seller’s products through social media posts, blogs, and other interactions with their followers. The influencers then receive a share of the profits they helped to create.
Unlike with advertising networks, you’ll rarely be rejected when applying to an affiliate network or program based solely on your audience size. I’ve processed thousands of applications and have never rejected someone for that ridiculous reason. Most program managers happily accept bloggers of any size because they know the blogger’s reach will grow in time and if they’ve nurtured the relationship early on, it will benefit the company when they break out.
Dropshipping is where you curate and list products on your site. So in this example, you create a store of products but you are the middleman. You take orders, handle payment processing and customer service issues but the manufacturer ships the product for you. So instead of having a warehouse and holding product and all the costs associated with that, you partner with a drop shipper who stocks and ships the inventory. You get to set your own product price. So you basically buy wholesale and mark up the prices. Suppliers will suggest a retail price and you need to see what similar products are selling for so that you don’t price yourself out of the market. But, you get to decide what you want to charge!
Simply put, affiliate programs, also called associate programs, are arrangements in which an online merchant Web site pays affiliate Web sites a commission to send them traffic. These affiliate Web sites post links to the merchant site and are paid according to a particular agreement. This agreement is usually based on the number of people the affiliate sends to the merchant's site, or the number of people they send who buy something or perform some other action. Some arrangements pay according to the number of people who visit the page containing their merchant site's banner advertisement. Basically, if a link on an affiliate site brings the merchant site traffic or money, the merchant site pays the affiliate site according to their agreement. Recruiting affiliates is an excellent way to sell products online, but it can also be a cheap and effective marketing strategy; it's a good way to get the word out about your site.
Third, successful affiliate marketers measure beyond just money. How will you know that you’ve become a successful affiliate marketer? The number cruncher in you may raise your hand and say, “When I make X dollars per month every month for a number of years.” Hard to argue with that, since making money online is a strong motivator. However, why not measure success by the number of lives you touch in a positive fashion by introducing them to your affiliate products? Chances are that the money will follow…
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