I absolutely see the value in affiliate sales (and Pay Flynn is one of the masters at doing this authentically and openly), but I got really turned off it when I saw a lot of bloggers I read and respect writing junky “How to set up a blog” posts that didn’t seem relevant to their audiences purely so that the could get the sweet Bluehost commissions in.
Unfortunately, the 2Checkout dashboard is a bit limited in scope, making it difficult to get any metrics on conversion rates or even sorting by commission payouts. The workaround is to go to the Avangate store, which does list their best-selling products, and then search for these on the affiliate dashboard. That being said, 2Checkout does offer products from more than 4,000 different vendors, making it the leading affiliate network for software and digital products.
JVZoo’s strength is that it allows experienced marketers to gain access to product launches and a huge range of online courses while setting up sales funnels and customized landing pages. It’s definitely not for someone who wants to monetize a blog or earn money by having users click through and buy physical products. If you’ve carved out a strong presence online in the marketing space, JVZoo might be a perfect fit.
Seriously, the most valuable advice given to me as an affiliate marketer – and that is being moved forward to you today – is to respect your audience at all times. They are making you part of their lives and are prepared to put money into your pocket. In exchange, it is your duty to give them meaningful content that addresses their wants and needs and follow up with affiliate offers that meet these objectives. Do this and you'll have all the success as an affiliate marketer you've ever dreamed of.
FriendFinder is an adult-friendly network of dating websites that has a terrific affiliate marketing program, both in terms of customer service and commission rates. Because they rely heavily on affiliates to recruit new members, they treat their affiliates like true business partners. They have a solid reputation for payment and security, and have frequent special offers. Checking into your affiliate account at FriendFinder is always a fun experience, and often a profitable one.
Cost per click was more common in the early days of affiliate marketing but has diminished in use over time due to click fraud issues very similar to the click fraud issues modern search engines are facing today. Contextual advertising programs are not considered in the statistic pertaining to the diminished use of cost per click, as it is uncertain if contextual advertising can be considered affiliate marketing.
A content marketer, for example, can create a series of blog posts that serve to generate leads from a new ebook the business recently created. The company's social media marketer might then help promote these blog posts through paid and organic posts on the business's social media accounts. Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company. We'll talk more about these specific digital marketers in a minute.
On the other hand, if your goal is to get people to promote your product or service, special offers, discounts and more through channels other than social media, then use affiliate marketing. Target bloggers, companies and publishers with content that complements or relates to your brand base. Understand your customers’ needs and their interests so that you speak to your target audience about what matters most to them. If you sell workout gear, then partner with health and fitness publishers that focus on weight loss, healthy eating and more. This approach of speaking to specific customers with specific needs works because affiliate marketing is designed to generate leads and help you grow your revenue.
Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.
We promote companies that pay us as little as $10 a referral to ones that literally pay us hundreds of dollars a referral. You might scoff at $10 a referral when you think you can make much more than that per dropship sale, but we make more from JUST ONE LANDING PAGE at $10 a referral than most people make in a year. That is just one landing page – we have hundreds. That is the potential we are talking about. Limitless.