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Some merchants run their own (in-house) affiliate programs using dedicated software, while others use third-party intermediaries to track traffic or sales that are referred from affiliates. There are two different types of affiliate management methods used by merchants: standalone software or hosted services, typically called affiliate networks. Payouts to affiliates or publishers can be made by the networks on behalf of the merchant, by the network, consolidated across all merchants where the publisher has a relationship with and earned commissions or directly by the merchant itself.
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If your company is business-to-business (B2B), your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople via your website and supporting digital channels.


Just as a chain of sales persons market and sell your product for commission, using affiliate marketing services you can get many websites to sell your product in exchange for commission, which ultimately makes it a cost effective yet profitable practice, which any business must make use of. Affiliates provide links to your products on their websites or through email marketing for commission based on cost-per-sale, cost-per-click or cost-per-lead.
1: How much setup are you willing to do? Of the two, affiliate marketing requires less in the way of direct setup. You don’t need to contact suppliers, you just need to sign up for an affiliate network. You need to set up a website with both, but an affiliate marketer can use a simple blog, while a dropshipper needs a storefront. Dropshipping also requires more internal infrastructure to handle transactions and payments, including a business bank account to keep funds separate from personal funds.
This truly intuitive dashboard doesn’t just tell you about open rates, click rates and other basics. GetResponse has created a customizable experience where you decide what you need to see. You can compare the effectiveness of one email against another, watch a map that shows your subscribers receiving and opening your emails in real-time or check for weak points in your autoresponders.
Open rate shows a percentage of total recipients that viewed your email. You can track it in HTML emails that include a transparent image (a tracking pixel). When it’s loaded, an email is tracked as open. This metric isn’t 100% accurate. As mentioned earlier, some email providers block images, and a user needs to enable them to see the visual elements.

So as an affiliate marketer, you have to build a compelling website, attract traffic to that website, and retain a consistent audience in order to sell ads. Then, you join an affiliate network like Amazon or eBay, and they show ads on your site. It’s important to note that affiliates don’t earn money by simply serving ads. They have to direct qualified traffic to a company’s site so that the company can earn more in sales.

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