Individual sellers and companies offering products or services have to deal with their consumers and ensure they are satisfied with what they have purchased. Thanks to the affiliate marketing structure, you’ll never have to be concerned with customer support or customer satisfaction. The entire job of the affiliate marketer is to link the seller with the consumer. The seller deals with any consumer complaints after you receive your commission from the sale.
Tradedoubler was founded in 1999 by two young Swedish entrepreneurs. They have offices in the UK and multiple countries throughout Europe, including Sweden, Germany, France, Poland and Spain. Their focus has always been to provide smarter results for both clients and affiliates through technology. In 18 years, they’ve amassed an army of 180,000 active publishers, connecting them to over 2,000 merchants in Europe and the UK. Many of these merchants are household names.
In the era of internet, Digital Marketing plays an important role. Digital Marketing is the marketing of products or services using digital technologies, mainly on the internet. As digital platforms are rapidly incorporated into marketing plans and everyday life and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more efficient.
Fortunately for beginners just getting started with affiliate marketing, hard sales skills – though great to have – are not a prerequisite for affiliate marketing success. Provided that you choose a profitable niche market, set up your WordPress platform properly, and take the right steps to grow your audience, you can generate affiliate income as a relationship marketer. As mentioned earlier, if you do it right promoting the right products that can help your audience is a way to actually add value.
In February 2000, Amazon announced that it had been granted a patent on components of an affiliate program. The patent application was submitted in June 1997, which predates most affiliate programs, but not PC Flowers & Gifts.com (October 1994), AutoWeb.com (October 1995), Kbkids.com/BrainPlay.com (January 1996), EPage (April 1996), and several others.
At the same time, when you do dropshipping, you fully own your venture. That’s your own website with your own style and design, with your unique product descriptions, and with your own price markup. It’s up to you to decide what niche to enter, which suppliers to choose, which products to add to your online store, and what price to set. You run your business as you like, choosing any promotional methods you fancy, and you are fully in control of it.
Whether you are an affiliate marketer, or do affiliate email marketing as a side-business to complement your income and your current services, it is in your best interest to find the highest-converting programs to promote. Essentially, market research requires your investing time, energy and effort in discovering what is a win-win solution both for your client and your reputation, as well as your income.
This is a fantastic in-depth post! Really love it especially when you give each different type of sales email a different name. Definitely going to read this again and again and yes I do agree with you the Authority Black Book is the best free ebook I’ve ever read. Love the breakdown you did about the 10 emails you should send out every month. Looks great to me. I think the free stuff really entices people. It’s just a matter of trying to find the right balance of giving the freebies.
Affiliate marketing has grown quickly since its inception. The e-commerce website, viewed as a marketing toy in the early days of the Internet, became an integrated part of the overall business plan and in some cases grew to a bigger business than the existing offline business. According to one report, the total sales amount generated through affiliate networks in 2006 was £2.16 billion in the United Kingdom alone. The estimates were £1.35 billion in sales in 2005. MarketingSherpa's research team estimated that, in 2006, affiliates worldwide earned US$6.5 billion in bounty and commissions from a variety of sources in retail, personal finance, gaming and gambling, travel, telecom, education, publishing, and forms of lead generation other than contextual advertising programs.
Even if you’re in a super-tight niche, you probably write blog posts about more than one subtopic in your niche. For example, maybe some of your posts are about deep sea fishing in the Pacific and some are about deep sea fishing in the Atlantic. Or maybe some posts are about knitting with wool and some are about knitting with acrylics. No matter what the topics are, you can offer one lead magnet for each of them. Some marketers have doubled their opt-in rate with this technique.
Finally, your email marketing campaign can only succeed if you have a relevant list of quality consumers to target with your messages. Building a quality email list helps your marketing campaign succeed because it targets consumers already interested in your product. Many people end up on email lists because they sign up voluntarily. With a list of relevant consumers, you are putting ads in front of the eyeballs of consumers with an expressed interest in the products and services you promote.
Another powerful motivator is ensuring your highest performing affiliates maximize their return on investment. “In any given day, they have 20+ offers at their fingertips that they can mail, and I want them to choose mine because I pay them the most, without them needing to ask. I always give my top affiliates the absolute max I can in commissions. They drive the majority of our revenue, and they need to be treated like gold,” she said.