For example, if I talk about how cool a product is, and then you find out that I’m an affiliate for them, wouldn’t you as a conscientious observer become skeptical as to whether my information is biased, if perhaps I’m only saying how cool something is because I can get paid for it? Wouldn’t that make you question my integrity with other things I say as well?
Dropshipping does have the primary drawback that there is a lot of existing competition. If you’re trying to sell $10 tablet cases for $20, you can bet there are other people out there trying to do the same thing. Some of them might price their cases at $15, in which case you have to ask yourself; why would a user buy from me rather than from them? What value do I add for $5 that the competition cannot? Often, you have nothing tangible, so you have to provide that value in terms of information and trust.
The only reason more people are moving to dropshipping is that with affiliate marketing they only get a fixed commission on the number of products they sell. In comparison, with intelligent advertising platforms, they can precisely target each buyer who wants to buy their products and pay only when they receive an order. Even after taking out the costs of advertisements, hosting, and customer service, they still get a commission that’s higher than what they would have earned with affiliate marketing. Moreover, users can also install plugins such as AliDropship, Dropified, and various others that are associated with dropship affiliate programs including AliExpress and WorldWideBrands.
“Work with them to get them custom affiliate assets (custom landing page, custom email swipe copy, etc) if they are big affiliates, because they drive the vast majority of your revenue. Give them all of their assets well in advance of the mailing, so they have time to load and test. When you deliver the assets, give them their login information for your affiliate portal again, but also hand delivers their links and needed materials, so they don’t have to dig around for them in your portal. Make sure to test the link before delivery,” Spears said.
You can iron out the details of how you will go about your PPC ads for the merchant once you’re granted permission to run paid ads on their behalf. Ask about advertising guidelines (some companies are strict when it comes to advertising and their brand), prohibited keywords, and expectations from each other. Talk to the merchant’s marketing team so you can maximize resources instead of replicating each other’s efforts.
This is a fantastic in-depth post! Really love it especially when you give each different type of sales email a different name. Definitely going to read this again and again and yes I do agree with you the Authority Black Book is the best free ebook I’ve ever read. Love the breakdown you did about the 10 emails you should send out every month. Looks great to me. I think the free stuff really entices people. It’s just a matter of trying to find the right balance of giving the freebies.
Your display ads should be visually stimulating to viewers and aim to hold their attention long enough to entice them to click to your website. Though it's natural to want to share all the details about your product, you should be as simple as possible with your display ads so that viewers aren't overwhelmed. If you include too much information right off the bat, viewers could stop reading or lose interest - simply because there's too much to read. The ad should be simple and direct.
Affiliate marketing has now invaded Hollywood? We know it invaded US politics in Washington as some politicians (current and retired) are silent affiliate marketers or in MLM. Maybe we can look forward to hearing in the next few years about more celebrities going from actors and actresses to home-based affiliate marketers. Wouldn’t that be something?
Sign up for free trials to see which email marketing tool you consider easy to use. Their prices vary. MailChimp and MoonMail are the great ones to start with if you don’t have a big mailing list. They offer a forever free trial if you have up to 2000 contacts. Some of the other popular brands are GetResponse, Active Campaign, AWeber, Constant Contact, and many more.
This is the #1 mistake affiliates make with email marketing. While it’s great to have a list to sell to, you don’t want to be selling all the time. Break up the stream of email sales offers with some content. Aim for about an 80/20 split. That would be four straight emails that give great content to your reader and then one email of take, which is the selling part.