When there are multiple affiliates involved in one transaction, payment gets much more complicated. Sometimes it’s even possible for affiliates to jump in at the last minute and claim commissions for customers brought in by other affiliates. Successful programs use multi-channel attribution to ensure the affiliates that create the most value get paid the most.
After joining an affiliate platform, browse the products and services that you could promote. Each of them will have specific conditions, and you’ll get a link that you need to promote in order to make sales. Affiliate marketing is one of the quickest ways to make money online without investing anything because you won’t be selling your own products.
It’s not mandatory, however I do recommend having a blog down the line. If you want to get your feet wet by trying affiliate promotions across social media, that’s great. But social media affiliate promotions don’t convert very well so you won’t earn a lot and may get discouraged. Affiliate marketing works best when you build a brand about something you’re interested in / know a lot about / want to become an expert in and you really need a blog / site to do that. If you want to start small but with a better converting medium, try a weekly newsletter (around a specific niche / topic) because it converts much higher and gets you into the habit of creating consistent content. You will need a landing page to capture emails so I’d recommend buying a domain to set one up so you can later develop it into a blog / site when you’re ready.
Another powerful motivator is ensuring your highest performing affiliates maximize their return on investment. “In any given day, they have 20+ offers at their fingertips that they can mail, and I want them to choose mine because I pay them the most, without them needing to ask. I always give my top affiliates the absolute max I can in commissions. They drive the majority of our revenue, and they need to be treated like gold,” she said. 

Connecting the dots between marketing and sales is hugely important -- according to Aberdeen Group, companies with strong sales and marketing alignment achieve a 20% annual growth rate, compared to a 4% decline in revenue for companies with poor alignment. If you can improve your customer's' journey through the buying cycle by using digital technologies, then it's likely to reflect positively on your business's bottom line.

“If your deals are loose, your affiliate partners’ mailings will be loose too, which is never good for the bottom line. If the deal is structured clearly, and agreed upon by both sides, then they should be active when they said they would be. However, if they are not, you at least have the deal agreed upon in writing, that you can reference with someone higher up in the company to make sure that the deal gets pushed through,” she said.
“If your deals are loose, your affiliate partners’ mailings will be loose too, which is never good for the bottom line. If the deal is structured clearly, and agreed upon by both sides, then they should be active when they said they would be. However, if they are not, you at least have the deal agreed upon in writing, that you can reference with someone higher up in the company to make sure that the deal gets pushed through,” she said.
If your audience is looking to launch an online business, migrate their ecommerce platform, or simply interested in ecommerce content, we encourage you to apply for the BigCommerce affiliate program. Our team will carefully review your application. Once approved, you will receive access to support, tracking, reporting, payments, and have your own unique affiliate link to track every referral you generate. BigCommerce is committed to the success of our affiliate partners.
Affiliate Marketing involves less work compared to Dropshipping. As far as making more money from Dropshipping I think that is open to debate and depends of your cost. Before people buy from your store you need to spend in building a brand. An affiliate marketer do not have to worry too much about that because the merchant he/she is selling for has probably taken care of that.
The truth is much more complicated. It’s true that affiliate programs can be sources of phantom revenue and off-brand promotion. But managed properly, they can also make up 5-15 percent of online revenue and have an ROI among the highest of any online channel. CMOs are realizing that affiliate marketing can be an important part of their arsenal and are integrating the channel into their overall marketing strategies.
Affiliate marketing has now invaded Hollywood? We know it invaded US politics in Washington as some politicians (current and retired) are silent affiliate marketers or in MLM. Maybe we can look forward to hearing in the next few years about more celebrities going from actors and actresses to home-based affiliate marketers. Wouldn’t that be something?
Hi Jamie, awesome content that is very helpful esp with the resources, links and the rich discussions. Want to start e-commerce and blog for money…selling others products, want to go full on with this, tired of the daily routine crunch working for others. I live in a developing country (PNG) that has high internet costs (work still in progress with getting rates down…) so will see how I go with your posts. Any advise? Don’t have a website yet, have to build one I guess….

VigLink works a bit differently than other affiliate programs in that it is specifically designed for bloggers. Instead of affiliates picking and choosing which merchants to work with, VigLink uses dynamic links that automatically change to work with merchants that VigLink has determined are offering the highest conversation rates and/or commissions at any given moment.
William Harris is leading content at Sellbrite and is also the Founder & Growth Marketer of Elumynt, LLC., VP of Marketing and Growth for a top 700 online retailer and former head of Marketing for When I Work, a VC backed SaaS company. William is also a contributor to leading publications like The Next Web, Search Engine Journal, Social Media Today, and Sellbrite and a speaker at industry events covering topics such as marketing strategy, search engine optimization, content marketing, digital marketing, social media and personal branding. Follow William on Twitter (@WmHarris101), LinkedIn, and Google+.
Finding products and services to promote as an affiliate is an incredibly straightforward process. There are several large advertising networks that focus exclusively on creating affiliate relationships between advertisers and publishers. These affiliate networks will handle any necessary paperwork, provide banners and other creative to use on your website, serve as an intermediary in the relationship and make sure that you get paid for your efforts.

Sometimes, if you don’t use a link shortener, people can hover over the link and see that it’s an affiliate link. As a result, they may assume that it costs more to buy through the link. Most people do not understand that you only receive a commission on a sale. Thus, people may choose to manually go to the website you’re recommending directly without clicking your affiliate link. Since they didn’t click on the link, the merchant gets to make 100% of the profit. Thus, making your marketing efforts less successful. Many people are skeptical or dislike affiliate marketers. They feel like they’re being scammed, even when the truth is they’re not. It can be hard to convince people to trust you and click your link. In some countries, you need to disclose to your audience that the links you’re providing are affiliate links. Thus, making it even easier for a person to avoid clicking the actual link.
Pay Per Click Advertising – PPC has been a huge game-changer in the world of advertising. It enables marketers to generate immediate traffic that fuels leads, social shares, and sales for a website. Instead of paying for ad displays, advertisers pay only when a user clicks on their ad. Traffic sources are tracked as well which identifies which ads are achieving the best result in a campaign and allow for fast and simple tweaks to test improvements.
Also known as a publisher, the affiliate can be either an individual or a company that markets the seller’s product in an appealing way to potential consumers. In other words, the affiliate promotes the product to persuade consumers that it is valuable or beneficial to them and convince them to purchase the product. If the consumer does end up buying the product, the affiliate receives a portion of the revenue made.

“At times, affiliates may not be driving traffic or converting as much as they used to, or as much as you know they’re capable. This can be a lack of new offers or promotions, or they may have promoted a certain product too many times, and their list is burnt out on it. This is more common than you may think,” he said, but added that “several things can be done to alleviate this.”
After you have found an advertiser that you want to promote and have signed up for their affiliate program through an advertising network, you will be given hyperlinks to use that will track any sales that you generate. They may also include an image tag that serves as a tracking pixel for you to include in your email. You will write a sales and marketing email to your audience as you normally would for one of your own company’s products and services. Use the hyperlink they provided you as the hyperlink in your call-to-action so that sales are properly tracked. If they provided a tracking pixel, place it in your HTML at the bottom of your email so that the number of times the offer was viewed can be properly tracked by the affiliate program.
“Cost of goods changes from time to time, product prices drop, etc. One mistake I made was not re-calculating all commissions to determine they were set correctly. After doing some digging, I realized that commissions on a few of our products were way higher than what they should have been. One way to fix this is to re-adjust commissions each year,” she explained.
That is correct, you either sign up as an affiliate and agree to their payout or you go and find another seller with an affiliate program. You should find lots of affiliate programs that pay 50% or higher without any problem. Just be sure that the cookie is live for at least 60 days, the longer the better. Clickbank has thousands of affiliate programs.
You mentioned when you have an email that works, feel free to repeat the email in about a month. I have actually found success in the sending it out much sooner. If you have an email that does great, re-send it in 2 – 5 days. Just change the subject and set your segment to only send to people that did not open the original email. Give it a try and let me know if it works for you.

Love your article on drop shipping vs. affiliate marketing. I joined the WA community in summer of last year and while I haven’t made any real money yet besides a little bit from google Adsense I am enjoying the journey. I have been looking into ways to expand and looked at drop shipping. It certainly does seem to be more “hands on” than what I was wanting to do, especially since I keep myself pretty busy and am stretched to post a few blogs a week to continue to try to build my website.
As with many things in life, affiliate marketing benefits from quality over quantity. Having many affiliates that drive traffic can be seen as a good thing, but this may spread your team too thin preventing them from focusing on the quality affiliates that are generating the most conversions, especially since the strategy and marketing collateral most likely won’t be the same for each affiliate.
When you go out the first way, it becomes a steep learning curve. You should answer questions like how a website is made. Which products should you promote? How do you attract visitors to your website? When visitors come to your website, how can you convert these visits into sales? I always suggest you to find affiliate programs that have personal advisors who can help you make more money.
After successfully launching their Australian affiliate program with Rakuten Marketing, Cotton ON utilized their affiliate program as a key channel for their strategy to expand to new international markets. Through the Cotton ON Australia program, publisher partnerships in the key markets of Hong Kong, Malaysia and Singapore are accessed, with a bespoke US affiliate program being managed by local US account managers.
One of the major differences between affiliate marketing and dropshipping is that affiliate marketing doesn’t require you to take charge of customer support, whereas dropshipping does. Because dropshipping makes you the store owner, then you are responsible for your brand. Affiliates on the other hand simply link people to other people’s stores, meaning that they don’t take any of the responsibility when things go wrong.
When you go out the first way, it becomes a steep learning curve. You should answer questions like how a website is made. Which products should you promote? How do you attract visitors to your website? When visitors come to your website, how can you convert these visits into sales? I always suggest you to find affiliate programs that have personal advisors who can help you make more money.
The General Data Protection Regulation (GDPR), which took effect on May 25, 2018, is a set of regulations governing the use of personal data across the EU. This is forcing some affiliates to obtain user data through opt-in consent (updated privacy policies and cookie notices), even if they are not located in the European Union. This new regulation should also remind you to follow FTC guidelines and clearly disclose that you receive affiliate commissions from your recommendations. 

With affiliate marketing, you have no control over the product you are promoting. You cannot control the look, description, pricing, or the after-sale service of the product. This does not suit everyone. This can limit what you can do as an affiliate marketer from an advertising point of view. You may not be able to mention certain features due to your terms and conditions. If you do not personally receive the product you may rely on photos. These may be outdated or of low-quality, making it hard to promote the product effectively.


Established in 1997, FOREX CLUB (the company) is the brand name for a group of companies that provides clients from over 120 countries with platforms and services for trading forex, CFDs and other online trading and educational products. We offer every client effective tools in training, analytics and education, as well as personal support where they want it. FOREX CLUB has over 650 employees worldwide.  In 2011 alone, over 45,000 traders chose to learn forex trading with us.  FOREX CLUB was one of the industry’s first to offer zero spread trading and commission refunds on all unprofitable trades.


If you’ve been online for any period of time, you’ve encountered a version of The Billy Mays.  Every marketer has their own style.  I prefer to make these emails personable and describe how the product has been beneficial to my own life.  Then I’ll list a bunch of benefits the reader receives if they make a purchase.  Overall, this is a great way to make an affiliate recommendation because it discusses the product in a frank, real-world example.
There are lots of ways you can optimize your digital marketing assets for mobile users, and when implementing any digital marketing strategy, it's hugely important to consider how the experience will translate on mobile devices. By ensuring this is always front-of-mind, you'll be creating digital experiences that work for your audience, and consequently achieve the results you're hoping for.
The links fit anywhere a normal anchor link would go. But, in this case, the traffic is tracked by a network or software and the content creator gets a cut. You probably have plenty of products around your home that came about as a recommendation after watching a cool YouTube video – it’s very likely they sent you to the site through their affiliate link!

At this point, what a lot of people are probably thinking is whether or not it is worth 15% of potential profit to have a business that is “hands-off”. By “hands-off”, people commonly think that I mean you are not processing orders or handling customer service. And I don’t want you to think this way because it’s a much more complex situation. It’s not that simple.


Established in 1997, FOREX CLUB (the company) is the brand name for a group of companies that provides clients from over 120 countries with platforms and services for trading forex, CFDs and other online trading and educational products. We offer every client effective tools in training, analytics and education, as well as personal support where they want it. FOREX CLUB has over 650 employees worldwide.  In 2011 alone, over 45,000 traders chose to learn forex trading with us.  FOREX CLUB was one of the industry’s first to offer zero spread trading and commission refunds on all unprofitable trades.
Best Forex Partners (BFP) was established in 2011 by a group of international financiers and global online marketing professionals who saw a need to change the nature of affiliate marketing for the better.  In a few short years they combined their over 60 years of combined financial and marketing experience to create a new way to affiliate market and have never looked back!
VigLink works a bit differently than other affiliate programs in that it is specifically designed for bloggers. Instead of affiliates picking and choosing which merchants to work with, VigLink uses dynamic links that automatically change to work with merchants that VigLink has determined are offering the highest conversation rates and/or commissions at any given moment.
“I hosted an affiliate contest this fall, where I botched up the bonuses that the winners would get by offering limited tiered prizes. If three people sold $30K, they could win prize A, B or C,” Verta said, sharing the challenge with this kind of structure: You could find yourself with 10 “Tier 1” winners, and only three rewards, while perhaps no one ends up at “Tier 2,” and the rewards you bought (especially if you offer physical products) could go to waste.
Mobile devices become an increasingly integral part of our lives, it’s vital that marketers understand how to effectively communicate on this unique and extremely personal channel. Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. This makes marketing on mobile incredibly important but also very nuanced.
“I hosted an affiliate contest this fall, where I botched up the bonuses that the winners would get by offering limited tiered prizes. If three people sold $30K, they could win prize A, B or C,” Verta said, sharing the challenge with this kind of structure: You could find yourself with 10 “Tier 1” winners, and only three rewards, while perhaps no one ends up at “Tier 2,” and the rewards you bought (especially if you offer physical products) could go to waste.
Although there is complete control over the types of products to promote or market on the website, shipping cannot be controlled because product sellers handle that. Sellers ship the ordered products at their own convenience (such as waiting to collect multiple orders from a single location and sending them all in one go). Because of similar reasons, customers are often seen complaining about late receipt of their orders.
When you dropship goods, you’re building an asset – your brand. With dropshipping, you’ll have your own professional website. You’ll make enough money to invest in advertising, content and other traffic and money generating techniques. In a year from now, if you decide you want to move onto another niche, you can sell your business to someone else. However, not all affiliates have their own assets. Some affiliates make their money by creating YouTube videos. Yet, you’re not allowed to sell your YouTube channel. Between dropshipping vs affiliate marketing, you’re better off with dropshipping.
Include a Bonus – In order to make sure that a subscriber signs up for something through your affiliate link, create a bonus product that’s only available to subscribers that sign-up through your affiliate link. You can use one of your existing products or can create an educational piece of content to serve as your bonus. Have subscribers forward you the welcome email or the receipt that they get from the advertiser in exchange for the bonus product that you create.
An elegantly straightforward process, affiliate marketing via reviews, blogs, social media, and other platforms is a new frontier in marketing that’s just waiting to be utilized. Follow the tips included in this article, and you’ll be able to engage your audience, convert passive readers into active consumers, and enhance your paycheck one click at a time.
For example, to implement PPC using Google AdWords, you'll bid against other companies in your industry to appear at the top of Google's search results for keywords associated with your business. Depending on the competitiveness of the keyword, this can be reasonably affordable, or extremely expensive, which is why it's a good idea to focus building your organic reach, too.

For example, Anna is an affiliate marketer who partners with an online clothing store to do affiliate marketing for them. She sets up an ad campaign that promotes the shop’s newest collection and provides the content of the ads. Visitors who click on her ads get redirected to the store’s website. Anna gets paid for every purchase that went through her ad.
If the above locations do not yield information pertaining to affiliates, it may be the case that there exists a non-public affiliate program. Utilizing one of the common website correlation methods may provide clues about the affiliate network. The most definitive method for finding this information is to contact the website owner directly if a contact method can be located.
On the other hand, marketers who employ digital inbound tactics use online content to attract their target customers onto their websites by providing assets that are helpful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows your website to capitalize on the terms which your ideal customers are searching for.
Most entrepreneurs fall into two key categories: dropshipping vs affiliate marketing. Dropshipping is when the manufacturer carries the inventory and ships it to the customer on your behalf. In dropshipping, you set your own product prices and are responsible for marketing. Similarly, in affiliate marketing, the merchant also carries inventory and ships the product. However, while you’re still responsible for marketing, you don’t get to set the product price and only receive a commission. In this article, we’ll explain the pros and cons of dropshipping and affiliate marketing to decide which is more profitable.
I absolutely see the value in affiliate sales (and Pay Flynn is one of the masters at doing this authentically and openly), but I got really turned off it when I saw a lot of bloggers I read and respect writing junky “How to set up a blog” posts that didn’t seem relevant to their audiences purely so that the could get the sweet Bluehost commissions in.
“It is absolutely vital to provide them with real-time reporting. Obviously, this reporting needs to be 100% accurate with integrity. Some affiliates will be running 100+ different sources to your offer, and by offering them real-time reporting, they can quickly determine which sources are working and which are not. You save yourself money as well as your affiliates. This also helps scale quickly if you have a good performing offer,” he said.
Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.
Now imagine you had that brochure on your website instead. You can measure exactly how many people viewed the page where it's hosted, and you can collect the contact details of those who download it by using forms. Not only can you measure how many people are engaging with your content, but you're also generating qualified leads when people download it.
“It is absolutely vital to provide them with real-time reporting. Obviously, this reporting needs to be 100% accurate with integrity. Some affiliates will be running 100+ different sources to your offer, and by offering them real-time reporting, they can quickly determine which sources are working and which are not. You save yourself money as well as your affiliates. This also helps scale quickly if you have a good performing offer,” he said.
When doing a comparison between dropshipping vs affiliate marketing, the biggest disadvantage of affiliate marketing is you’re paid on commission. You might’ve just spent $100 in ads only to make $50 back in commission fees. The payout for affiliate commissions is generally a lot lower than dropshipping. Even if your commissions are several hundred dollars, odds are the cost of the product is higher. This means finding the right people will cost more as well. Also, you don’t have the opportunity to set the price. For example, if people are interested in the product but feel the cost is too high, you can’t lower it to meet the demand of your audience. In addition, since you can’t set the price of your earnings, you’ll likely make a lot less than if you were the merchant.
That’s a great tip Sean, thanks! I was thinking about what you said in your post about some companies not putting that they have affiliate links and you having to do some digging and there are couple of companies/authors who made products I love and keep using, but I’m not sure how to go ahead and ask about the affiliate link. I read the post you linked below about asking for guest blogging, which I thought was a must-read, and so, if you think of doing a follow-up on this one, would love to read some of your tips and do’s and don’t about this. Thanks again, Sean, you’re doing some very inspiring work here!

Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.[citation needed]
It’s understandable that affiliate marketers may have a number of different lists of people that they need to send different campaigns to. At EmailOctopus, all the lists and campaigns you create are treated separately, allowing you to do just that. We also allow you to send from unlimited domains, perfect for if you run multiple marketing websites.
What is even more important, your money is always within an easy reach. You don’t need to wait for it for months – you get it into your account as soon as a purchase is made. It gives you the opportunity for further growth and development as you can use the money to boost your dropshipping store traffic. Affiliates don’t have this luxury – they stay stuck without their profit for months, so they can’t properly enhance their business performance.
Thats a great point, and I’ve definitely seen my fair share of those “how to start a blog” posts. That’s always been a good fit for people at Location 180, and if they do a good job on the post (truly make it useful) that’s one that doesnt bother me as much – solely because I know how valuable starting a blog can be for your life and goals. So if it’s some personal finance blogger that creates one and you start a blog from that by following their tutorial – all the better!

Focus on reviewing products that fall within your niche. Then, leveraging the rapport you have created with your audience and your stance as an expert, tell your readers why they would benefit from purchasing the product you are promoting. It is especially effective to compare this product to others in the same category. Most importantly, make sure you are generating detailed, articulate content to improve conversions.

Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.[citation needed]
As with many things in life, affiliate marketing benefits from quality over quantity. Having many affiliates that drive traffic can be seen as a good thing, but this may spread your team too thin preventing them from focusing on the quality affiliates that are generating the most conversions, especially since the strategy and marketing collateral most likely won’t be the same for each affiliate.
“Cost of goods changes from time to time, product prices drop, etc. One mistake I made was not re-calculating all commissions to determine they were set correctly. After doing some digging, I realized that commissions on a few of our products were way higher than what they should have been. One way to fix this is to re-adjust commissions each year,” she explained.

Unlike with advertising networks, you’ll rarely be rejected when applying to an affiliate network or program based solely on your audience size. I’ve processed thousands of applications and have never rejected someone for that ridiculous reason. Most program managers happily accept bloggers of any size because they know the blogger’s reach will grow in time and if they’ve nurtured the relationship early on, it will benefit the company when they break out.
“I will reach out to these partners to create a custom experience for their audience, or even a slightly different marketing angle, that resonates better. I also think of other ways to integrate our offer into their sales process. Email sends are not always the best, and at times can fatigue. When this happens, I try to get on their ‘thank you’ pages, upsell funnel, or even in their auto-responder series. Doing this creates a steady flow of revenue to all new buyers,” he said.
“Within our affiliate management system, we have notifications triggered to all affiliate managers when to reach out and schedule the next follow up call with the affiliate. We schedule monthly one on one meetings with our affiliates to take a deeper dive into their business and offer help where we can. This ultimately leads to them promoting our offers a lot more,” he said, and asked that you remember that “their success ultimately equals your success.”
This tip can be achieved simply with an automated tracking solution. By knowing exactly which pages your customers have visited and which links they have clicked on (and how often), you can better target those products and pages in your email marketing campaign to boost revenue by providing consumers with information and links to relevant information.
Content marketing specialists are the digital content creators. They frequently keep track of the company's blogging calendar, and come up with a content strategy that includes video as well. These professionals often work with people in other departments to ensure the products and campaigns the business launches are supported with promotional content on each digital channel.
One major disadvantage of affiliate marketing is that there’s virtually no customer loyalty on its own. You can build loyalty to your blog, but most affiliate sites are narrow niches and are not designed for long-term readers. I might look up faucet reviews and read a blog about them, then click their link to Amazon to buy a faucet, but you can bet I’m not going to bookmark and keep coming back to that faucet blog. If I want to buy another one of those faucets, I’m going straight to Amazon, and you’re not getting the referral for that second sale.

^ Shashank SHEKHAR (2009-06-29). "Online Marketing System: Affiliate marketing". Feed Money.com. Archived from the original on 2011-05-15. Retrieved 2011-04-20. During November 1994, CDNOW released its BuyWeb program. With this program CDNOW was the first non-adult website to launch the concept of an affiliate or associate program with its idea of click-through purchasing.
“Initially, I don’t always look for the ‘perfect’ affiliate. I look for any partners who have an audience that might react positively to my offer. For example, if I have a financial investing offer, I might feel like I already know all the ‘big’ financial partners and can’t grow my affiliate program. However, that is far from the truth. I will start looking for other affiliates having a product or offer with a similar audience, like high-end watches, real estate or even a health offer. Yes, a health offer. You might be surprised. Get creative,” he encouraged.
In 2006, the most active sectors for affiliate marketing were the adult gambling, retail industries and file-sharing services.[21]:149–150 The three sectors expected to experience the greatest growth are the mobile phone, finance, and travel sectors.[21] Soon after these sectors came the entertainment (particularly gaming) and Internet-related services (particularly broadband) sectors. Also several of the affiliate solution providers expect to see increased interest from business-to-business marketers and advertisers in using affiliate marketing as part of their mix.[21]:149–150
3. Focus: The laser beam can break through even the thickest plate of metal because it focuses its energy. You can break even everything if you stay focus too. Fact is, people have no advantages over you, everyone starts at the same level, the reason why some have success, some don’t lies in the word “focus”. Focus on what you can do best, on what you know the most, and go with them, you’ll join the 5% group soon.
Most affiliates can create their own landing pages ( HTML, Javascript, CSS skills ), code their own scripts ( server-side languages like PHP and database like MySQL ), negotiate contracts ( for media buys and I/O’s ), plan entire marketing budgets, are comfortable hiring and managing VA’s and outsourced contractors, are masters at optimizing sales funnels, and routinely create additional revenue streams ( it’s all about ROI baby ).
Marketing automation is an integral platform that ties all of your digital marketing together. Without it, your campaigns will look like an unfinished puzzle with a crucial missing piece. Marketing automation software streamlines and automates marketing tasks and workflows. Most importantly, it measures the results and ROI of your digital campaigns, helping you to grow revenue faster.
Before I get into details, I’ll say one thing up front; both are perfectly viable business strategies. They both have checkered pasts with spammy abuse and high quality use. The difference between them comes in infrastructure and setup, as well as how you go about managing the business you create. Neither is inherently better than the other; it comes down to what you want out of the business, what you’re willing to put in, and which system seems more appealing to you.

The truth is much more complicated. It’s true that affiliate programs can be sources of phantom revenue and off-brand promotion. But managed properly, they can also make up 5-15 percent of online revenue and have an ROI among the highest of any online channel. CMOs are realizing that affiliate marketing can be an important part of their arsenal and are integrating the channel into their overall marketing strategies.
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