Adam Enfroy is the Affiliate Partnerships Manager at BigCommerce. With 10+ years of experience in digital marketing, ecommerce, selling online courses, and web development, he is passionate about leveraging the right strategic partnerships and software to scale digital growth. Adam lives in Austin, TX and writes about affiliate marketing and building your online influence on his personal blog.
FriendFinder is an adult-friendly network of dating websites that has a terrific affiliate marketing program, both in terms of customer service and commission rates. Because they rely heavily on affiliates to recruit new members, they treat their affiliates like true business partners. They have a solid reputation for payment and security, and have frequent special offers. Checking into your affiliate account at FriendFinder is always a fun experience, and often a profitable one.
Sign up for free trials to see which email marketing tool you consider easy to use. Their prices vary. MailChimp and MoonMail are the great ones to start with if you don’t have a big mailing list. They offer a forever free trial if you have up to 2000 contacts. Some of the other popular brands are GetResponse, Active Campaign, AWeber, Constant Contact, and many more.
The truth is much more complicated. It’s true that affiliate programs can be sources of phantom revenue and off-brand promotion. But managed properly, they can also make up 5-15 percent of online revenue and have an ROI among the highest of any online channel. CMOs are realizing that affiliate marketing can be an important part of their arsenal and are integrating the channel into their overall marketing strategies.

The truth is that both influencer and affiliate marketing are powerful ways to educate your target audience and turn them into customers. Not understanding the differences and how each strategy works means you miss out on opportunities to increase your reach and grow your business. You see, it’s not about relying on just one strategy all the time but instead figuring out which one meets your current goals and alternating between the strategies.


5. Long cookie life. Buyers need time before reaching a purchase decision. We, at Moosend, are aware of this, which is why we grant a longer cookie life. You see, the decision-making process of a lead depends on several factors, such as the stage they are at in terms of acknowledging the need, other psychological factors, seller reputation, and influencer reputation. So, it’s only fair that you, as an influencer, are given enough time while the buyer goes through the purchase process. Enjoy a 60-day cookie period and achieve the maximum commissions possible, with our email marketing affiliate program.
Follow Program Rules – Each affiliate advertiser will have their own set of program rules. They may place limitation on the language that you use and the ways that you promote their product or service. Actually take the time to read the rules set out by each advertiser to avoid having your relationship terminated because you inadvertently broke one of their program rules.
Another powerful motivator is ensuring your highest performing affiliates maximize their return on investment. “In any given day, they have 20+ offers at their fingertips that they can mail, and I want them to choose mine because I pay them the most, without them needing to ask. I always give my top affiliates the absolute max I can in commissions. They drive the majority of our revenue, and they need to be treated like gold,” she said.
Now that you have a structured autoresponder sequence, your email marketing campaign is ready to hit the ground running. Over time, you’ll need to tweak small aspects of your campaign to ensure that it continues to provide the best return on investment (ROI) possible. We have a few tips that every affiliate marketer can use to boost their email marketing ROI. Below you’ll find a brief description of each tip.
An affiliate marketing program is a lot of work, and in most situations there's a lot of competition so you're not going to be bringing in money immediately. Business owners and entrepreneurs suppose that all you need do is setup a site and choose an affiliate to associate with and then just let it run its course. But according to Three Ladders Marketing, only 0.6% of affiliate marketers surveyed have been in the game since 2013. That means that affiliate marketing takes time and effort to build and make money.
Now imagine you had that brochure on your website instead. You can measure exactly how many people viewed the page where it's hosted, and you can collect the contact details of those who download it by using forms. Not only can you measure how many people are engaging with your content, but you're also generating qualified leads when people download it.
Affiliates discussed the issues in Internet forums and began to organize their efforts. They believed that the best way to address the problem was to discourage merchants from advertising via adware. Merchants that were either indifferent to or supportive of adware were exposed by affiliates, thus damaging those merchants' reputations and tarnishing their affiliate marketing efforts. Many affiliates either terminated the use of such merchants or switched to a competitor's affiliate program. Eventually, affiliate networks were also forced by merchants and affiliates to take a stand and ban certain adware publishers from their network. The result was Code of Conduct by Commission Junction/beFree and Performics,[35] LinkShare's Anti-Predatory Advertising Addendum,[36] and ShareASale's complete ban of software applications as a medium for affiliates to promote advertiser offers.[37] Regardless of the progress made, adware continues to be an issue, as demonstrated by the class action lawsuit against ValueClick and its daughter company Commission Junction filed on April 20, 2007.[38]
Unfortunately, the 2Checkout dashboard is a bit limited in scope, making it difficult to get any metrics on conversion rates or even sorting by commission payouts. The workaround is to go to the Avangate store, which does list their best-selling products, and then search for these on the affiliate dashboard. That being said, 2Checkout does offer products from more than 4,000 different vendors, making it the leading affiliate network for software and digital products.
Neither of these business models normally returns very much pure profit (except in a relatively few cases). Affiliate marketing can be hard due to the levels of competition, and the product owner dictates entirely. The dropshipping business model is heavily weighted in favour of the wholesaler and not the dropshipper and most often returns poor margins.

These are the guys that were developing and using tracking scripts ( before Analytics and Woopra ), CMS scripts ( before WordPress and Drupal ), spy tools ( before SpyFu and MixRank ), and split testing scripts ( before Optimizely and Visual Website Optimizer ) that we now take granted in our careers. The developments in these areas were all driven by money and ROI, and became the default tools and mindset of budding online marketers.
Now that you have a structured autoresponder sequence, your email marketing campaign is ready to hit the ground running. Over time, you’ll need to tweak small aspects of your campaign to ensure that it continues to provide the best return on investment (ROI) possible. We have a few tips that every affiliate marketer can use to boost their email marketing ROI. Below you’ll find a brief description of each tip.

In 09 i started in affiliate marketing and had some pretty good success, but what i found out was i didn't control returning customers (email list) in affiliate marketing as i did with my own drop shipping website. I had more control in profit, payouts, upset/down sell, emailing list etc. The main thing is you have more control with the drop ship business model than affiliate marketing
Look to see what others say about them. I was looking at one dropshipper which had what I thought was some good products. But checking them out it turned out the products were crap and their customer service was appalling. Once they got the customers money they did not give a damn. And if you're dropshipping their product it is you who has to deal with them and will get it in the neck from your customers. And did I mention they were charging £125 per year for you to dropship their goods.
Dropshipping is where you curate and list products on your site. So in this example, you create a store of products but you are the middleman. You take orders, handle payment processing and customer service issues but the manufacturer ships the product for you. So instead of having a warehouse and holding product and all the costs associated with that, you partner with a drop shipper who stocks and ships the inventory. You get to set your own product price. So you basically buy wholesale and mark up the prices. Suppliers will suggest a retail price and you need to see what similar products are selling for so that you don’t price yourself out of the market. But, you get to decide what you want to charge!
Affiliate marketing gives you access to regular new offers, and you tend to spend more time promoting specific products. This enables you to focus more on a particular item and see your progress much more easily via tracking tools. You can also join an affiliate network and get help, advice and management for your campaigns, and it’s completely free.
Although affiliate marketing has been a great source of income for entrepreneurs, especially those who want to avoid the hassle of a customer support, dropshipping is a much better option keeping direct income in mind. An online dropshipping website can help make more money compared to an affiliate marketing website in 2019. As dropshipping can provide more profit, it can be leveraged with the strongest social media platforms like Facebook, LinkedIn, etc..
If your audience is looking to launch an online business, migrate their ecommerce platform, or simply interested in ecommerce content, we encourage you to apply for the BigCommerce affiliate program. Our team will carefully review your application. Once approved, you will receive access to support, tracking, reporting, payments, and have your own unique affiliate link to track every referral you generate. BigCommerce is committed to the success of our affiliate partners.

Wow, Jeff! Fantastic article. Lots of great info to refer back on. You first came to my attention through the Profit Academy coaching & I sought your website from there. I love your very personal writing style. It is obvious that you are passionate about your work and care about people. You share top grade knowledge without the fluff. It is a powerful combination and why I listen when you speak. Thank you for gifting us the benefit of your insight.

Influencers are typically paid upfront. There is no set amount that influencers earn; this is something your brand must negotiate with the influencers you’re interested in working with. The money you pay is not directly tied to the outcome of the campaign, and there are no guarantees that the campaign will result in the results you want. Brands typically use this type of campaign to increase brand awareness.
Success in affiliate marketing for the merchant is all about building the right relationships with the right types of affiliate. Most businesses find a 95:5 rule for affiliates, so the first thing to get right is to choose the right affiliates. To form the relationship, you'll need a great offer since if an affiliate is good, they'll have other great offers already.
VigLink is an intermediary platform, so it can serve as a backdoor for affiliates who have previously been banned/suspended from working with other affiliate programs like Amazon. And while you can choose specific merchants or offers, VigLink can be set up to work automatically by scanning your published content and dynamically generating affiliate links, making it a great choice for established content producers who are looking for a simpler way to generate revenue via an affiliate program.
Firstly, regarding your own benefits, an affiliate email marketing program or virtually any affiliate program should have the potential to generate a stable, or even growing, income stream for you. Even if it is a side income, it should ideally be a decent amount of money that will add to your monthly cash flow and make this venture worth your while.
This is extremely helpful information for somebody who is a newbie blogger! I’ve been looking for an all inclusive “guide” to explain affiliate marketing and this is the best I’ve found. Quick question for you – when you talk about the cookie expiration date, is that from the date that you post your review/recommendation or from the date that the reader clicks on the link? For example, the affiliate links you posted in this post are well over 90 days old but if I click on one of them now and buy that product, do you still get paid? Just curious how that works.
Both affiliate marketing and dropshipping require similar skill sets. To be successful in either you’ll need to be able to market your products by creating ads and driving traffic to landing pages where customers will buy the product. This might not sound too difficult, but it can take a while to start seeing any significant number of people actually buying products using your site or links.
Although you have total control over the sort of items you can market or store, you can't control the delivery. Thus, many times people have complained about the items arriving late. This happens since the supplier delivers the items to his comfort and only offers you the shipping order ID - which you pass onto your buyer to so he/she can track the order.
Shopify has three different account types as well as standalone third-party products like themes and apps. Commissions are paid for sales of any of these products, including users who sign up for a 14-day free trial and then convert to a paid account. Shopify also has a wide range of blog posts, webinars, and video tutorials that can be linked to with the standard commission paid on any sales that are generated.

An elegantly straightforward process, affiliate marketing via reviews, blogs, social media, and other platforms is a new frontier in marketing that’s just waiting to be utilized. Follow the tips included in this article, and you’ll be able to engage your audience, convert passive readers into active consumers, and enhance your paycheck one click at a time.


A browser extension is a plug-in that extends the functionality of a web browser. Some extensions are authored using web technologies such as HTML, JavaScript, and CSS. Most modern web browsers have a whole slew of third-party extensions available for download. In recent years, there has been a constant rise in the number of malicious browser extensions flooding the web. Malicious browser extensions will often appear to be legitimate as they seem to originate from vendor websites and come with glowing customer reviews.[32] In the case of affiliate marketing, these malicious extensions are often used to redirect a user’s browser to send fake clicks to websites that are supposedly part of legitimate affiliate marketing programs. Typically, users are completely unaware this is happening other than their browser performance slowing down. Websites end up paying for fake traffic number, and users are unwitting participants in these ad schemes.
One benefit of affiliate marketing is the fact that you don’t have to spend time looking for affiliates that match the types of sites your target audience visits. There are affiliate marketing service providers, like ShareASale and FlexOffers, that connect you with businesses, manage payments, offer tracking tools and make sure your content only shows up on reputable sites.
I’ll admit it…I love Oprah Winfrey.  This woman has made an empire out of her daytime talk show.  What amazes me most is her book recommendations.  If an author gets on her show, it’s GUARANTEED he or she is going to sell a bunch of copies.  I nicknamed the presell email, “The Oprah Winfrey” because it provides great content while making a strong push for a particular product.
Honestly, when I say “be real” – I mean it.  Don’t be afraid to talk about your failures with people (on your list).  They want to know that you weren’t BORN rich, or one of those naturally fit people that was just made to be a fitness model.  They want to hear your story, they want to hear your struggles, they went to know that you were in the SAME PLACE AS THEY ARE RIGHT NOW, DAMMIT!
Your niche doesn't necessarily need to be an area you're already an expert in. You can also choose a specialized area which you're enthusiastic or interested in learning more about.Think of Oprah, she doesn't market herself as an expert, but she frequently brings other experts on her show. You can do the same in your niche, by giving other experts a platform to promote themselves in exchange for content creation.[9]
Some merchants run their own (in-house) affiliate programs using dedicated software, while others use third-party intermediaries to track traffic or sales that are referred from affiliates. There are two different types of affiliate management methods used by merchants: standalone software or hosted services, typically called affiliate networks. Payouts to affiliates or publishers can be made by the networks on behalf of the merchant, by the network, consolidated across all merchants where the publisher has a relationship with and earned commissions or directly by the merchant itself.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
If it’s been years since you’ve earned your marketing degree, or you’ve taken a long hiatus from your marketing career or your small business in the recent past, you might be finding it challenging to get up-to-date on all the latest marketing trends, techniques and buzzwords. Two of the most important marketing trends right now are influencer marketing and affiliate marketing.
Article marketing — this method seeks to gain a higher ranking in search engine results by establishing the marketer as a credible source that won't use spam software.[33] Many marketers use websites like Ezine Articles to publish articles that contain a unique "resource box," and as other bloggers and website managers republish the article (with the resource box intact), the marketer who published the original article gradually earns higher search engine rankings.[34]
With affiliate marketing, you have no control over the product you are promoting. You cannot control the look, description, pricing, or the after-sale service of the product. This does not suit everyone. This can limit what you can do as an affiliate marketer from an advertising point of view. You may not be able to mention certain features due to your terms and conditions. If you do not personally receive the product you may rely on photos. These may be outdated or of low-quality, making it hard to promote the product effectively.
Targeting – Digital marketing enables marketers to dial in a targeted audience like never before. Online marketing takes full advantage of the information age using specific consumer analytics (age, location, likes, dislikes, political leanings, religious beliefs – just name a few) that allow marketers to find the prospects most likely to buy from them. 
She does this through: “Second tier commission contests. If I am slowing down in affiliate traffic, I run a contest with my affiliate partners to see who can introduce me to the newest, highest quality affiliates, and pay the winner good money (no less than $2,000) to help me do that. Then I second tier those introductions to them for life, so that they keep making money from their relationship with me,” she said.
A browser extension is a plug-in that extends the functionality of a web browser. Some extensions are authored using web technologies such as HTML, JavaScript, and CSS. Most modern web browsers have a whole slew of third-party extensions available for download. In recent years, there has been a constant rise in the number of malicious browser extensions flooding the web. Malicious browser extensions will often appear to be legitimate as they seem to originate from vendor websites and come with glowing customer reviews.[32] In the case of affiliate marketing, these malicious extensions are often used to redirect a user’s browser to send fake clicks to websites that are supposedly part of legitimate affiliate marketing programs. Typically, users are completely unaware this is happening other than their browser performance slowing down. Websites end up paying for fake traffic number, and users are unwitting participants in these ad schemes.

When you dropship goods, you’re building an asset – your brand. With dropshipping, you’ll have your own professional website. You’ll make enough money to invest in advertising, content and other traffic and money generating techniques. In a year from now, if you decide you want to move onto another niche, you can sell your business to someone else. However, not all affiliates have their own assets. Some affiliates make their money by creating YouTube videos. Yet, you’re not allowed to sell your YouTube channel. Between dropshipping vs affiliate marketing, you’re better off with dropshipping.

For that reason, you're probably less likely to focus on ‘leads' in their traditional sense, and more likely to focus on building an accelerated buyer's journey, from the moment someone lands on your website, to the moment that they make a purchase. This will often mean your product features in your content higher up in the marketing funnel than it might for a B2B business, and you might need to use stronger calls-to-action (CTAs).


There’s a good reason why ClickBank is still a strong contender, however it does tend to focus more on digital products which may be of questionable quality. Yes, the review process is more professional these days, but it’s still primarily focused on selling digital products, especially “how to make money” courses and the like. That being said, there are some genuinely high-quality products on offer, and few affiliate programs are bigger than ClickBank, especially in selling (primarily digital) books.
Thanks Nathalie! And glad to see you came over from AONC 🙂 When done the right way I think affiliate links in context are much less intrusive and offensive than having ads on your sidebar. The average non-tech reader probably wont even know its an affiliate link anyway. So just by doing everything you’ve already been doing, you can switch out links, and probably make a nice side income!
Awesome article! This is jam packed with great info. I am just starting a personal finance blog with my fiance and we were a little confused about how to start monetizing. We were initially thinking about using Google AdSense but between this post and another blog I read I am surely convinced that’s not the correct route. I’m really happy you have shared this information because it’s provided an excellent starting point for creating income.
In the BigCommerce affiliate program, you receive a 200% bounty per referral and $1,500 per Enterprise referral, with no cap on commissions. Plus, the more referrals you drive through the program, the higher your commission tier will go. BigCommerce uses an industry leading 90-day cookie, so you will receive credit for up to three months for the referrals you generate. Also, there are no obligations or minimum commitments to join the program.
Best Forex Partners (BFP) was established in 2011 by a group of international financiers and global online marketing professionals who saw a need to change the nature of affiliate marketing for the better.  In a few short years they combined their over 60 years of combined financial and marketing experience to create a new way to affiliate market and have never looked back!
The phrase, "Affiliates are an extended sales force for your business", which is often used to explain affiliate marketing, is not completely accurate. The primary difference between the two is that affiliate marketers provide little if any influence on a possible prospect in the conversion process once that prospect is directed to the advertiser's website. The sales team of the advertiser, however, does have the control and influence up to the point where the prospect either a) signs the contract, or b) completes the purchase.
There’s a good reason why ClickBank is still a strong contender, however it does tend to focus more on digital products which may be of questionable quality. Yes, the review process is more professional these days, but it’s still primarily focused on selling digital products, especially “how to make money” courses and the like. That being said, there are some genuinely high-quality products on offer, and few affiliate programs are bigger than ClickBank, especially in selling (primarily digital) books.
Thanks Nathalie! And glad to see you came over from AONC 🙂 When done the right way I think affiliate links in context are much less intrusive and offensive than having ads on your sidebar. The average non-tech reader probably wont even know its an affiliate link anyway. So just by doing everything you’ve already been doing, you can switch out links, and probably make a nice side income!
SkimLinks is primarily for established content producers (bloggers) who want to monetize their content. With a powerful WordPress plugin and scripts for just about any website type, setting up SkimLinks is very easy. And because you have access to all offers on their platform after you’re approved, SkimLinks is very well designed for affiliates who don’t want to spend a lot of time fiddling around with settings and other fine-tuning.
An email campaign is a powerful way of reaching your audience directly. Never miss a chance to collect email addresses and target your subscribers with content and offers that are relevant to them. Readers usually skim instead of reading the entire message. Keep your email clear, concise, and scannable. Include a call to action so your readers can understand what you want them to do. A/B test different headlines, images, copy, and subject lines to see what works best for your audience. And, always test your campaign before sending it.
Connecting the dots between marketing and sales is hugely important -- according to Aberdeen Group, companies with strong sales and marketing alignment achieve a 20% annual growth rate, compared to a 4% decline in revenue for companies with poor alignment. If you can improve your customer's' journey through the buying cycle by using digital technologies, then it's likely to reflect positively on your business's bottom line.
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