Honestly speaking, both dropshipping and affiliate marketing requires hard work to start. Most people enter online marketing thinking that they can easily get rich by making the website and streams of income will start popping out in no time. That is a grave mistake. Whether it is dropshipping business, affiliate marketing, or any other online business, it requires consistent effort to grow the business.
As with many things in life, affiliate marketing benefits from quality over quantity. Having many affiliates that drive traffic can be seen as a good thing, but this may spread your team too thin preventing them from focusing on the quality affiliates that are generating the most conversions, especially since the strategy and marketing collateral most likely won’t be the same for each affiliate.
People aren’t just watching cat videos and posting selfies on social media these days. Many rely on social networks to discover, research, and educate themselves about a brand before engaging with that organization. For marketers, it’s not enough to just post on your Facebook and Twitter accounts. You must also weave social elements into every aspect of your marketing and create more peer-to-peer sharing opportunities. The more your audience wants to engage with your content, the more likely it is that they will want to share it. This ultimately leads to them becoming a customer. And as an added bonus, they will hopefully influence their friends to become customers, too.
Affiliates work to introduce their visitors to the merchant’s brand. They might write a post about a new product or promotion on the merchant’s site, feature banner ads on their site that drive people to the merchant’s site, or offer visitors a special coupon code. If people come from that affiliate’s site and make a purchase, that affiliate gets paid.
Before I get into details, I’ll say one thing up front; both are perfectly viable business strategies. They both have checkered pasts with spammy abuse and high quality use. The difference between them comes in infrastructure and setup, as well as how you go about managing the business you create. Neither is inherently better than the other; it comes down to what you want out of the business, what you’re willing to put in, and which system seems more appealing to you.
Some of the products for sale through affiliate programs have multiple products in the sales funnel - known as upsells and downsells (sometimes side-sells as well). These are products that are related to the primary product and can help to make the use of the primary product faster, easier or more efficiently. A certain percentage of people who buy the primary product also go on to buy the extras which could account for the higher amount.
Influencers are typically paid upfront. There is no set amount that influencers earn; this is something your brand must negotiate with the influencers you’re interested in working with. The money you pay is not directly tied to the outcome of the campaign, and there are no guarantees that the campaign will result in the results you want. Brands typically use this type of campaign to increase brand awareness.
Third, successful affiliate marketers measure beyond just money. How will you know that you’ve become a successful affiliate marketer? The number cruncher in you may raise your hand and say, “When I make X dollars per month every month for a number of years.” Hard to argue with that, since making money online is a strong motivator. However, why not measure success by the number of lives you touch in a positive fashion by introducing them to your affiliate products? Chances are that the money will follow…