Spam is the biggest threat to organic search engines, whose goal is to provide quality search results for keywords or phrases entered by their users. Google's PageRank algorithm update ("BigDaddy") in February 2006—the final stage of Google's major update ("Jagger") that began in mid-summer 2005—specifically targeted spamdexing with great success. This update thus enabled Google to remove a large amount of mostly computer-generated duplicate content from its index.
Pay Per Click Advertising – PPC has been a huge game-changer in the world of advertising. It enables marketers to generate immediate traffic that fuels leads, social shares, and sales for a website. Instead of paying for ad displays, advertisers pay only when a user clicks on their ad. Traffic sources are tracked as well which identifies which ads are achieving the best result in a campaign and allow for fast and simple tweaks to test improvements.
Financial services provider, Wells Fargo, launched their affiliate marketing program with the goal of expanding credit card acquisition beyond current customers of the bank. Rakuten Marketing designed an affiliate prospecting program that focused on building strong relationships with publishers and educating them on the products offered. This approach was aligned with creating compelling consumer-facing offers that would appeal to a publisher’s audience.
In the era of internet, Digital Marketing plays an important role. Digital Marketing is the marketing of products or services using digital technologies, mainly on the internet. As digital platforms are rapidly incorporated into marketing plans and everyday life and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more efficient.
LinkConnector has struggled to stand out from the pack but nonetheless has managed to sign some exclusive deals with big name brands, including Writer’s Digest, the Disney Store, Ironman, Hats.com, and Everly. Their strictly controlled screening process for both merchants/advertisers and affiliates/publishers means that you can always rely on the quality of products on offer.
“Cost of goods changes from time to time, product prices drop, etc. One mistake I made was not re-calculating all commissions to determine they were set correctly. After doing some digging, I realized that commissions on a few of our products were way higher than what they should have been. One way to fix this is to re-adjust commissions each year,” she explained.