The merchant is the retailer or brand that is trying to attract users or make sales. The network is the store which contains offers for the affiliates to chose from and handles the payments. The publisher is the affiliate who is producing content that attracts users or managing the website that your ads appear on. The customer is the user who visits the affiliates website then is referred to the merchant website and converts.
Email marketing has become a cutthroat game.  The best to stand out from the crowd is to send your subscribers top-notch content on a regular basis – Emails that really help the user.  When most of your messages give value first, you’ll increase authority AND trust in your niche.  This is the kind of relationship that’ll pay dividends for years to come.
Third, successful affiliate marketers measure beyond just money. How will you know that you’ve become a successful affiliate marketer? The number cruncher in you may raise your hand and say, “When I make X dollars per month every month for a number of years.” Hard to argue with that, since making money online is a strong motivator. However, why not measure success by the number of lives you touch in a positive fashion by introducing them to your affiliate products? Chances are that the money will follow… 
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