Jouw lijst bouwen, ben je daar dagelijks mee bezig? Waarschijnlijk heb je dit al vaker gehoord? “The money is in the list”. Maar besteed je ook ECHT genoeg tijd aan het bouwen van je lijst? Als je een bloeiend online bedrijf wilt opbouwen dan moet je gewoon een mailinglijst opbouwen.Of maak je dezelfde fout als ik…Ik wist wel een lijst bouwen belangrijk was…..dat had ik al vaker gehoord ;) Maar het had niet echt mijn prioriteit. Andere dingen leken veel belangrijker.Ik was meer gefocust op het leveren van content. Ik had tenslotte toch niks te verkopen….dus waarom zou ik een lijst bouwen? En dat is een grote denkfout!De meesten zien zo’n mailinglijst als een lijst van mensen waaraan ze iets kunnen verkopen. En zo’n lijst bouwen kost tijd en levert niet direct geld op. Maar een waardevolle lijst is goud waard!Leestip:Je mailinglijst opbouwen is de grootste prioriteit van je marketingContent upgrades dragen bij aan een snelle lijstgroeiMarketingkalender in 7 simpele stappenVoordelen van een lijst bouwenEen mailinglijst is een lijst van mensen die jou hun e-mail adres toevertrouwen. Achter ieder e-mail adres schuilt ook echt een mens van vlees en bloed.Ze abonneren zich niet voor niets op jouw mailings. Via die e-mails, kun je in contact blijven met deze mensen, je kunt waardevolle relaties opbouwen met hen. Dit zijn mensen die graag van je horen.Mensen moeten je eerst beter kennen en vertrouwen voordat ze überhaupt bij je kopen.En ook als je slechts 50 abonnees op je lijst hebt, koester deze relaties. Want wat als je een zaal hebt met 50 mensen die geïnteresseerd zijn in wat je te vertellen hebt?Money is in the follow upJe kunt ze dingen leren en op de hoogte houden en op die manier bouw je vertrouwen op. En zonder dat vertrouwen zal er nooit een verkoop plaats vinden.Met die lijst heb je dus direct toegang tot mensen die geïnteresseerd zijn in wat je te vertellen hebt. Ze vertellen je ook wat ze van je willen kopen.Het doel van je lijst moet dus niet zo zeer verkopen zijn, maar je publiek beter helpen. Geef hen content waar zij wat aan hebben, waar ze beter of slimmer door worden. Dan volgen de verkopen vanzelf.Geef waarde, bouw je merk en verkoop onlineGeef continu waardevolle informatie weg door je kennis te delen. Op die manier bouw je warme relaties op.Laat zien welke kennis je in huis hebt zodat mensen jouw gaan zien als de expert op jouw vakgebied.Bouw een trouwe community van fans, van mensen die enthousiast worden van de content die je deelt.Dan kun je straks sowieso gemakkelijk online verkopen zonder met je aanbod te hoeven leuren.Van abonnees naar fans naar klanten Je wil dat jouw abonnees ook echt fan van je worden. Dat doe je door hen te helpen door hen regelmatig te voorzien van waardevolle content.En uiteindelijk hoop je ook dat ze klant bij je worden. Want zonder geld heb je natuurlijk helemaal geen bedrijf.Maar dan heb je wel inschrijvingen op jouw mailinglijst nodig. Dus hoe krijg je die eerste abonnees op je mailinglijst?Opt-in: weggever in ruil voor een e-mailadresMensen geven hun e-mail niet zo maar. We ontvangen al genoeg e-mails. Je moet ze dus over die drempel heen krijgen, zodat je relaties op kunt bouwen en mensen je beter leren kennen.Je kunt een waardevol cadeau geven, een gratis aanbod doen of een klantmagneet aanbieden, in ruil voor een e-mailadres.Daarvoor heb je een opt-in nodig (aanmeldformulier) zodat mensen je weggever ontvangen en automatisch op je mailinglijst komen. Mensen geven hun naam en e-mail in ruil voor jouw gratis weggever.Tips voor een klantmagneet of opt-inHet eerste dat je moet doen om je e-maillijst te laten groeien, is het maken van een klantmagneet (ook wel freebie of opt-in genoemd). Maak iets dat je gratis weggeeft, in ruil voor een e-mailadres en abonnement op je lijst.Een paar tips voor het maken van een klantmagneet:Mensen houden van ‘cheat sheets’ en ‘checklists’.Een quiz is een geweldige manier om gegevens van je lezers te krijgen.Zorg dat de klantmagneet gemakkelijk en snel te consumeren is.Geef iets weg waardoor lezers direct actie kunnen nemen.En waarmee ze direct resultaten kunnen behalen.Creëer iets dat past bij wat je verkoopt (of gaat verkopen).Blijf verschillende opt-ins proberen totdat je iets hebt waar je lezers dol op zijn.Iets gratis weggeven in ruil voor e-maillijst is absoluut noodzakelijk om je lijst te laten groeien.Lijst bouwen automatiserenDoor gebruik te maken van een mailinglijst provider of autoresponder om die e-mailadressen op te slaan (zoals Mailchimp, Aweber, Autorespond, Enormail etc), kun je dit systeem automatiseren.Je zet het één keer op, en dan verzamel je automatisch e-mails zonder dat je er nog omkijken naar hebt. Met een gmail of hotmail kun je de dit proces niet automatiseren.Alles wat je nodig hebt om vandaag te starten met de opbouw van je mailinglijst:Website of online pagina (om je opt-in te plaatsen)Gratis weggever (PDF, video, checklijst, mini-training,….)E-mail provider (ActiveCampaign, Mailchimp, Aweber,…)Dus waar wacht je nog op? Maak het opbouwen van je mailinglijst de hoogste prioriteit in je bedrijf. Ik heb nog een mooie checklist voor je die je gratis kunt downloaden.
In principe is elke Linux-distributie geschikt om je eigen nas te installeren. Je moet dan wel over een grondige kennis van de opdrachtprompt beschikken. Gelukkig bestaan er ook nas-distributies met een gebruiksvriendelijke webinterface. Twee populaire keuzes zijn OpenMediaVault en FreeNAS. Die laatste is gebaseerd op FreeBSD en is dus wel een Unix-variant, maar geen Linux.
Onder Volume-indeling stel je de vdev-configuratie in voor die schijven. Het uitklapmenu bevat meer of minder opties naargelang het aantal schijven. Klik tot slot op Volume toevoegen om de nieuwe pool aan te maken. Wil je de pool verder opdelen in verschillende datasets? Selecteer dan de onderste regel in de lijst en klik onderaan op het tweede icoontje van rechts (Gegevensset aanmaken).
We tweaked templates and built emails from scratch, edited photos with in-service editors, and tested preview capabilities for both desktop and mobile platforms to ensure your emails are able to grab your subscribers’ attention at first glance. While most services offer simple drag-and-drop editors for designing emails and sign-up forms, capabilities vary: Campaign Monitor, for example, provides a variety of templates for sign-up forms but restricts the amount that they can be personalized.
Hundreds of thousands of customers like you trust Constant Contact. Our effective, easy-to-use email marketing tools — and more — help increase sales, engage loyal customers, get new customers and generate positive word-of-mouth. You’re no stranger to email, but an email address alone simply can’t do what our email tools can. You get: • Professional-looking communications. Our customizable mobile-friendly templates make your emails look great. • High deliverability — emails sent through us make it to their intended inbox 98% of the time. (Regular email? Only 77%.) • Robust analytics and tracking: Easy-to-read reports showcase your marketing success in real-time. • Social media integration. Promote your emails and add new subscribers to your list on your social networks. • Advanced email marketing tools such as A/B testing, email automation, click segmentation, and more. • Award-winning support and services so you don't have to go it alone. See for yourself – discover why Constant Contact is the #1 choice in email marketing with a free 60-day trial.
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In our email marketing software review roundup, we test the top email marketing tools available based on how easy it is to create emails, build subscriber lists, set auto-responders, and pull in other communication-based tools, such as social media management and web analytics software. To that end, we selected Campaigner and MailChimp as the best pure-play email marketing services. If you need a more complex tool that can build comprehensive workflows designed to automate the email marketing process, then we recommend HubSpot and Pardot, which are better served as marketing automation tools.

What makes FreshMail different from its competitors is that it comes with clever autoresponders that lets you auto-respond to customers depending on how they interact with your messages. Moreover, it has a spam test feature that helps you ensure that your email is free from content that might cause it to end up in the spam folder, ensuring deliverability.


Luckily, if budget is one of your main concerns, there are actually plenty of email marketing software programs you can use for free. They go beyond offering a free trial as they actually have plans that you can use without time limit at no cost. Meanwhile, you may also check out this article on how much does email marketing automation software cost to understand its pricing tiers.
What I’d like to know is whether any email marketing software provider allows you send emails that look identical to if they were sent from Gmail. I find that the best newsletters are those that look like it came from a friend. If only Mailchimp or Aweber didn’t force their logos and HTML style in every campaign I imagine they’d get way better open and click through rates. Do you know of any services that do this?

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Delivra – Delivra is an email marketing automation platform designed to make sure the right messages get to the right people at the right moment. The service features automation, a drag-and-drop editor, multichannel drip campaigns, custom and responsive email templates, triggered mailings, and analytics. In addition, Delivra integrates with CRM, e-commerce and web analytic programs. delivra.com
Possibly the most popular option is MailChimp, almost definitely because they offer a free plan for small businesses, and integrate with a multitude of third-party providers. While it lacks some of the most robust features of some of the following platforms, it's very well suited to the needs of smaller teams, startups, and solo workers. This is a no-fuss option, and the paid option is very reasonable at $10/month.
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