Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.
Hi Jamie, awesome content that is very helpful esp with the resources, links and the rich discussions. Want to start e-commerce and blog for money…selling others products, want to go full on with this, tired of the daily routine crunch working for others. I live in a developing country (PNG) that has high internet costs (work still in progress with getting rates down…) so will see how I go with your posts. Any advise? Don’t have a website yet, have to build one I guess….
It may seem like the same amount of work but it really isn't. You are not going to be able to advertise the same way as an affiliate. In fact, many platforms will not let you advertise affiliate products. That means you will have to put in much more work getting your pages to rank organically and doing social marketing, although there is less work dealing with customers. Also, the payoff will always be higher for dropshipping versus affiliate.
The truth is that both influencer and affiliate marketing are powerful ways to educate your target audience and turn them into customers. Not understanding the differences and how each strategy works means you miss out on opportunities to increase your reach and grow your business. You see, it’s not about relying on just one strategy all the time but instead figuring out which one meets your current goals and alternating between the strategies.
One major disadvantage of affiliate marketing is that there’s virtually no customer loyalty on its own. You can build loyalty to your blog, but most affiliate sites are narrow niches and are not designed for long-term readers. I might look up faucet reviews and read a blog about them, then click their link to Amazon to buy a faucet, but you can bet I’m not going to bookmark and keep coming back to that faucet blog. If I want to buy another one of those faucets, I’m going straight to Amazon, and you’re not getting the referral for that second sale.
Affiliate marketing gives you access to regular new offers, and you tend to spend more time promoting specific products. This enables you to focus more on a particular item and see your progress much more easily via tracking tools. You can also join an affiliate network and get help, advice and management for your campaigns, and it’s completely free.
There are two things Rahis Saifi is very passionate about, business and technology. In today’s competitive business environment, you must understand how both business and technology work together. From his experience, many businesses fail because they do not understand how their business should implement the technology. His goal is to provide stories that help make entrepreneurs better and a successful business owner in this world of technology.
There is serious competition in the affiliate marketing sphere. You’ll want to make sure you stay on top of any new trends to ensure you remain competitive. Additionally, you’ll likely be able to benefit from at least a few of the new marketing techniques that are constantly being created. Be sure you’re keeping up to date on all these new strategies to guarantee that your conversion rates, and therefore revenue, will be as high as possible.