Most importantly, you need to take action. The most successful affiliate marketers are those who do, rather than those who think about doing. Take what you learn from Affilorama and start working hard. You might not get it right the first time, but the experience is what really counts when you are learning affiliate marketing. You will hone your skills and abilities over time, so don’t sweat the fine points!
While these models have diminished in mature e-commerce and online advertising markets they are still prevalent in some more nascent industries. China is one example where Affiliate Marketing does not overtly resemble the same model in the West. With many affiliates being paid a flat "Cost Per Day" with some networks offering Cost Per Click or CPM.
I’ll admit it…I love Oprah Winfrey. This woman has made an empire out of her daytime talk show. What amazes me most is her book recommendations. If an author gets on her show, it’s GUARANTEED he or she is going to sell a bunch of copies. I nicknamed the presell email, “The Oprah Winfrey” because it provides great content while making a strong push for a particular product.
One major disadvantage of affiliate marketing is that there’s virtually no customer loyalty on its own. You can build loyalty to your blog, but most affiliate sites are narrow niches and are not designed for long-term readers. I might look up faucet reviews and read a blog about them, then click their link to Amazon to buy a faucet, but you can bet I’m not going to bookmark and keep coming back to that faucet blog. If I want to buy another one of those faucets, I’m going straight to Amazon, and you’re not getting the referral for that second sale.
The primary advantage of affiliate marketing over dropshipping is that you don’t really have anything to do with the product fulfillment process. You don’t have to connect with suppliers, you don’t need to handle transactions, you don’t need to collect money, issue refunds, or otherwise act like a store. All of that is handled by the actual store. All you do is, essentially, hand people your card, point them at the door, and say “tell ‘em I sent you.”
What is even more important, your money is always within an easy reach. You don’t need to wait for it for months – you get it into your account as soon as a purchase is made. It gives you the opportunity for further growth and development as you can use the money to boost your dropshipping store traffic. Affiliates don’t have this luxury – they stay stuck without their profit for months, so they can’t properly enhance their business performance.
“A year later, I saw her at an event and asked her about it, and apologized if I offended her in some way. She said I didn’t, but that an average mailing for her did $50,000 in commissions… So when I kept hitting her up, I was pretty tone deaf to the fact that I had cost her a significant amount of money that day by mailing an offer that didn’t convert well to her list, and then I kept annoying her with follow up emails.”
Focus on reviewing products that fall within your niche. Then, leveraging the rapport you have created with your audience and your stance as an expert, tell your readers why they would benefit from purchasing the product you are promoting. It is especially effective to compare this product to others in the same category. Most importantly, make sure you are generating detailed, articulate content to improve conversions.