Simplify the way that you drive customers engagement and achieve your business goals with SendGrid Marketing Campaigns! Enjoy powerful, yet straightforward segmentation, flexible and frustration-free campaign editing, and actionable analytics—all powered by the leading email service provider trusted by over 78,000 customers globally, including Airbnb, Spotify and Uber. We help marketers like you send with confidence by providing: :: FLEXIBILITY TO WORK YOUR WAY Our campaign building process is free from frustrating, rigid step-by-step wizards that slow you down. Choose-your-path editing options save you time, whether you prefer code, design or a mix of both. The result? More time to focus on what matters most to your marketing goals. :: EASY, HIGH-IMPACT SEGMENTATION & PERSONALIZATION Sending relevant, personalized email that drives results is easier than ever. Our intuitive, clean UI makes it clear who you’re targeting, and personalizing campaign subject lines and content is as easy as dreaming up the custom fields you want to import. :: ACCESSIBLE, ACTIONABLE ANALYTICS Make smart, data-driven decisions without getting lost in data overload. We bring the most important campaign stats front and center so you can quickly gauge performance and iterate When it’s time to dig deeper, take advantage of robust email activity data, inbox and geography insights and more. :: PROVEN DELIVERABILITY, SCALE & SUPPORT Choosing Marketing Campaigns means choosing the proven scale, deliverability and expertise of SendGrid. Getting your messages to the inbox is at the core of everything we do; it’s why we’re trusted by today’s fastest growing brands. 24/7 support and access to expert onboarding and deliverability services means never having to go it alone.
Zoho Campaigns, Zoho’s email marketing platform, is built to create, send, and track email campaigns for small- to medium-sized businesses. It connects with other applications of the Zoho ecosystem, hence, it’s wise to also include this product for your email marketing needs if you’re already using Zoho apps, especially Zoho CRM. It automates email marketing with permission-based access and personalized campaigns. Should you want to assess this product’s features further, you can sign up for a Zoho Campaigns free trial here.
One former client of mine started using Hubspot for about $50/month, but after adding a few extra features and growing his list he was soon paying $2,000/month which had to be paid annually. For many small businesses, there’s a big difference between $50 leaving the bank account and $24,000 – especially when other tools can offer similar (or better products) at a fraction of this amount.
You already send and receive emails every day using an app like Gmail or Outlook. Those tools work great for sending one-off messages to individuals and groups—and if you abuse the BCC field, you can email 100 individuals without annoying everyone. But for larger groups and scheduled sends, you'll need another option—something that makes it as easy to send an email to everyone as it is to send a message to one person.
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Given the robust features at the planning and execution phases of email campaigns, we had high hopes for MailChimp’s analysis and reporting — and we weren’t disappointed. Reports include all the standard performance indicators, but it also includes analysis pulled from the millions of emails sent through MailChimp. This enables you to see how your campaign stacks up against the industry average, a level of detail that’s rare among free services. Add to that an integration with Google Analytics and an interactive map that shows where in the world your emails are being opened, and you’ve got a service that seems impossibly comprehensive for a free plan.