If you want to target a specific group of people instead of your entire audience, then use affiliate marketing. If you’re launching a new product feature or an entirely new product that power users will be receptive to, use affiliate marketing to target specific sites that these power users spend time on. Instead of marketing to everyone, you speak to the people most likely to use your product.
With affiliate marketing you typically have a website, like the World of Warcraft Black Book site you can see below. Now you don’t actually need a website – there are loads of different ways to do affiliate marketing and some of them don’t even involve owning a website – but most affiliates prefer to have their own digital real estate. It’s also the method we teach here at Affilorama, because there's so much more potential to build a brand, and grow an affiliate strategy that will profit you in the longer-term.
The main downside to dropshipping is that as the store owner, you’re responsible for customer support. Fortunately, you can easily outsource the customer support to someone who specializes in it on Upwork.com for an affordable price. All you need to do is provide guidelines and general responses for the customer support representative to follow. By outsourcing this component, you free your time up to focus on marketing and optimization. This allows you to grow your business faster.
This is Simon, thank you for your post, it is very helpful for me. However, we are a lighting company, and we are plan to try the Affiliate Website to increase our sale. But it seem that there are many different Affiliate website to be chose and some of them also need pay some fee to begin, so as we just begin to do this, which website is your recommend ?
Honestly speaking, both dropshipping and affiliate marketing requires hard work to start. Most people enter online marketing thinking that they can easily get rich by making the website and streams of income will start popping out in no time. That is a grave mistake. Whether it is dropshipping business, affiliate marketing, or any other online business, it requires consistent effort to grow the business.