Knowing your Email Marketing goal is the first step to run a successful Email Marketing Campaign, as this will guide you to understand the type of campaigns you should opt for, who your target audiences should be, what type of content you should include and the best ways through which you can gauge the performance of your Email Marketing Campaign. The most important thing about your Email Marketing goals is to let it stay aligned with the KPI and wider marketing goals of your company.
Save any new documentation as a PDF for download, and require that individuals enter their names and email addresses in order to access it. The value of the information you are offering is directly proportional to the amount of personal data your customers are willing to provide, so make sure the tradeoff is fair. A highly anticipated white paper or report can garner a high number of new email subscribers who are openly expressing interest in your brand, so don’t leave this opportunity unaddressed.
L’appel à l’action : évitez les appels à l’action génériques du genre « S’inscrire », « Acheter », « Télécharger ». Faites en sorte que votre appel à l’action soit orienté-action (logique) et guide vos visiteurs vers l’étape suivante. Personnellement, j’aime utiliser des appels à l’action avec la première personne du sujet. Ex : « Je veux mon guide ».
Confession: We have a serious email marketing crush on JetBlue. And they continue to deliver their lovable marketing in this cheeky email campaign that aims to humorously reengage customers. Every element from the header, to the three witty points, to the actionable, contrasting CTA work together to create a lovable campaign that's promotional without being pushy.