Mais pour l’instant, nous n’avons pas besoin d’ajouter de nouveaux champs, les différents champs disponibles sont suffisants. Nous procéderons donc à la traduction de ces champs (étant donné qu’ils sont en anglais). La première traduction sera effectuée sur chaque titre des champs, ensuite sur les différents messages affichés lorsqu’un utilisateur envoi des données via le formulaire.
The search engine optimization (SEO) of your website should mainly target Google since it occupies 63% of the Internet search market in 2013. Your goals must be dedicated to seduce this dominant engine to ensure that your web pages are well ranked when Internet user searches for keywords related to your business field. >It is also means to optimize your website structure for a better user experience as well as to dispose keywords in content to make sure that Google users find what they are looking for.
Transactional emails are usually triggered based on a customer's action with a company. To be qualified as transactional or relationship messages, these communications' primary purpose must be "to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender" along with a few other narrow definitions of transactional messaging. Triggered transactional messages include dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails, and email receipts.
Great companies are always evolving, and your customers expect to experience change. What they don't expect (because too many companies haven't lived up to this end of the bargain) is to be told about those changes. That said, this email from ModCloth serves as a refreshing change of pace. If you're going to change the way you communicate with a lead or customer, give them clear, fair warning so, if they aren't on board, they can make the necessary adjustments to keep their inbox clean.
“Mailchimp was great when I just had a blog. Now that I have my book, I’m starting to have products, it’s more of a business. I didn’t think that Mailchimp could handle me. I needed something a little more versatile that could target the people that I sent things to depending on what list they were on or what they clicked. It needed to be a little more sophisticated for me. That’s why I needed to switch over.”
If you choose a product everybody wants - like an iPad or an Amazon gift card - then you’re risking driving unqualified leads to your list. You don’t want to end up having to pay to have a bunch of unengaged people on your email list who aren’t interested in your topic and who will just unsubscribe the second you send them the next email and they haven’t won the giveaway.
Purchased lists are ineffective, and they impact everyone else who uses Mailchimp, too. If you send emails to a list of people whose contact info you bought, many of the emails will get identified as spam. Some spam filters will flag a campaign if anyone with the same IP has sent spam in the past. When you use Mailchimp, your email is delivered through our servers, so if one person sends spam, it could prevent other users’ emails from reaching inboxes. But by forbidding Mailchimp users from using purchased lists, we increase deliverability for everyone.
Save any new documentation as a PDF for download, and require that individuals enter their names and email addresses in order to access it. The value of the information you are offering is directly proportional to the amount of personal data your customers are willing to provide, so make sure the tradeoff is fair. A highly anticipated white paper or report can garner a high number of new email subscribers who are openly expressing interest in your brand, so don’t leave this opportunity unaddressed.
Inclure des "Call-to-Actions". Les call to action (appels à l'action en français), comme leur nom l'indique, sont des formulations qui incitent vos interlocuteurs à accomplir une action. Ces derniers sont un des facteurs clés de réussite d'une campagne de marketing par courriel. Ils favorisent le taux de réponses et de conversions de votre message de façon ultime: il est donc primordial de passer du temps sur cette étape. En voici quelques exemples: