Supposons que  vous être entrain de marcher dans la rue, et tout à coup vous entendez quelqu’un crier ”Monsieur ! / Madame !”. Certes après plusieurs répétitions vous pouvez être tenté de vous dire que c’est vous que cette personne appelle. Mais si cette personne vous appelle directement par votre nom, quelle sera votre réaction ? Vous vous retournerez immédiatement, parce que le fait que vous entendez votre nom capte votre attention. Vous chercherez alors à savoir pourquoi cette personne vous appelle. C’est pareil avec les courriers électroniques.
Les feuilles de style en cascade, ou « CSS » n’existaient pas quand les premiers navigateurs ont fait leur apparition. Malgré que les CSS soient apparues quelques années plus tard, les CSS ont tellement amélioré la conception Web que leur utilisation est rapidement devenue à grande échelle (ceci, lorsque le support de navigateur deviendra quasi universel). Aujourd'hui, tous les bons concepteurs Web utilisent les feuilles de styles pour créer un site Web. .
Tracking : vous pouvez sélectionner les événements à tracker, comme l’ouverture de l’email ou le clic sur les liens. Vous pouvez connecter votre compte MailChimp à votre compte Google Analytics pour aller plus loin encore dans le tracking de vos campagnes emailing. Si le sujet vous intéresse, lire notre guide complet sur le tracking des campagnes emailing via Google Analytics.

Hi Scott, yes that is correct. Most platforms will not let you upload large customer lists if you do not have specific opt-in dates. However if you can provide the data when the user opted in to receive email notifications from you, then you would be able to import the list. These rules may vary based on different providers, but this is exactly the process for switching email service providers (you have to import customer list in the new provider).
Optimize your site: If you're willing to take the time to tinker, test, and tweak, anyone can set up their website for email optimization using the method I described in this article. You will need to familiarize yourself with copywriting and conversion rate optimization in order to properly utilize the tools I showed you, but you can absolutely do it yourself. If you’d prefer to just have a pro do it for you, I’m offering a special setup rate for CoSchedule readers here.
We recently personalized an email campaign based on subscriber’s individual location. We created different images for people in the UK, USA, and Australia and tested them against a generic version (with just one location-agnostic image) to see if personalized images worked better. By making the images in our email campaigns personalized to the subscriber’s location, we were able to increase our email click-through rate by 29%.
If you are clear about your Email Marketing Goals and find it is well synchronized with your company’s objective, then the next thing that you need to do is building your email list, as this will help you send emails to the right audiences. To build your email list, you can import a list of known contacts into your chosen Email Marketing Tool or you can build a new email list right from scratch.
Great article here. Pls. I’m a little bit confused. All I just need is a vendor that has a Landing page feature, allows for autoresponder, allows for promotion of genuine mlm and affiliate business, and cost effective for beginner. I tried Mailchimp but got suspended just within two weeks with them, and the customer care pretty bad and arrogant. Please advice
The biggest issue I have yet to resolve is the majority of clients I work with have customer lists in the the THOUSANDS, but have never embraced email marketing. Through personal experience with several of the platforms listed here they will not let you load your current customer list and start emailing. Even if the lists are validated and cleaned through a source like NeverBounce. With the new GDPR rules, they only want emails that have current, ongoing engagement. So in other words, even though you have been in business for years and have a list of current emails from current and past customers, you cannot load them in to these platforms with any success. This makes it very difficult for legacy businesses that now want to start communicating with all their prospects and customers.
Do you have an older list that you suspect has mostly decayed? Create an engaging opt-in message and send it to your old list encouraging contacts who wish to re-opt-in -- promising to remove all contacts who don't respond. Though it might seem counterintuitive to remove folks from your email lists in order to grow them, emailing only engaged contacts could improve your deliverability and increase the odds of your email getting shared with those outside your current contacts database.
L’objectif est donc d’optimiser vos efforts en identifiant les actions les plus susceptibles de convertir vos prospects. Ensuite, l’automatisation permet de réduire vos tâches quotidiennes répétitives. En plus des avantages liés au temps et aux ressources de votre entreprise, le marketing par courriel personnalise vos messages et communications pour les cibles. Ce qui est très bénéfique sur le long terme pour faire accroître vos ventes – et améliorer votre service à la clientèle! Comment vous y prendre? En suivant ces 8 étapes. 
Danilo est consultant en marketing digital spécialisé dans le marketing sur Facebook et les conversions sur votre site web. Il aide des entrepreneurs, coachs et consultants à se faire connaitre sur Internet, développer leur audience et attirer plus de clients en ligne. Sur mon blog, vous ne trouverez que des articles de fond sur les réseaux sociaux, la publicité et le marketing digital.
Unsubscribe rate. Unsubscribes are always going to happen no matter what, and that’s usually OK because those people probably would never have bought from you anyway. However, a high unsubscribe rate can indicate that you are losing potential customers. Check the following: Why did people subscribe to your list in the first place, and are you delivering on that promise? Is the content of your autoresponder highly relevant to the segment it is being sent to? Are you sending too many sales emails with too little value emails? (Recommended reading: 5 Reasons Why People Unsubscribe from Your Email List.)

Email Marketing Tutorial considers using a Text version of your email inevitable if you send HTML emails. Knowing the right way to use Spam checkers before sending your emails and maintaining a Google Text to Image Ratio is significant. You should make sure that your Sender ID, DKIM, , SPF, and Domain Keys are aptly set up before sending your email

Une fois l’élément glissé sur le template, à l’emplacement de votre choix, vous pouvez éditer son contenu : par exemple rédiger un texte, importer une image, une vidéo, etc. C’est très intuitif et donc inutile de s’y attarder. Le menu permet aussi d’éditer le design de votre template. L’onglet « Design » du menu d’édition permet de personnaliser les couleurs, la police, les espacements, l’épaisseur des traits et des bordures sur chacune des sections du template : le header, le body, le footer, etc.
merci beaucoup de votre réponse rapide. J’ai essayé d’utiliser sendinblue mais je dois avouer que leur politique antispam est pénible. D’après eux, il faudrait avoir une liste d’adresse appartenant à des personnes ayant fait le souhait de recevoir mes emails. Lorsque l’on débute un business, ce n’est que rarement le cas. J’ai fait ce que beaucoup d’autres font, j’imagine, je créé une liste de destinataires à partir de longues heures de recherche sur internet.
You probably have subscribers on your list that haven’t opened your emails for six months, one year, or even more. Whether their email address has become invalid, or they’re simply not interested in your messaging, consider removing them from your email list. Removing these subscribers will negatively affect your subscriber count, but it will positively impact your list quality, which is more important. If you get rid of these disengaged subscribers, you should see engagement rates rise. You can send a re-engagement campaign asking these subscribers if they’d like to remain on your list or be removed. If you don’t get a response, you can feel confident removing them.
This exit-intent technology works by monitoring the movement of the mouse. When the system detects that a visitor is about to leave your site (by the movement of their mouse towards exiting the page or clicking bookmark links) a secondary message pops up to appeal to your visitors and engage with them further. Let’s see specifically how you can use this to maximise the number of visitors signing up for your newsletter.
Here's another great example from Litmus of animation being used to create more interesting email marketing design. Unlike static text, the swipe motion used to provide recipients with a look "under the hood" of their email tool is eye-catching and encourages you to take a deeper dive into the rest of the content. Not to mention the header does an excellent job of explicitly stating what this email is about.
Pour conclure, faire un emailing n’est pas toujours chose aisée… mais n’est pas non plus si complexe ! Si le travail requiert une certaine concentration et une once de créativité, il n’est pas nécessaire d’avoir des connaissances techniques pour créer, envoyer et analyser une campagne emailing. L’acquisition d’une solution complète et simple d’utilisation est plus que capitale pour être capable de maîtriser sa stratégie emailing de A à Z.
At the start of my online career i used to think that list building has no benefits but after doing some research on the topic and starting with the link building thing i came to knew it’s importance. It’s really necessary for website and blog owners to build lists or they’ll just let their selves down because list building is the game changer when Search Engines and Social Media doesn’t work for you.
×