Capping off our list is Emma, a best-in-class email marketing platform for small to medium-sized businesses. Like its competitors, this solution offers excellent email automation, list segmentation, as well as analytics tools. What makes this platform unique, however, is that it is geared towards team collaboration. With it, you get access to tools that will let multiple staff members work on one email automation campaign. Moreover, it makes all of your marketing assets accessible to everyone on your team, so campaign building is easier than ever. It even comes with its own mobile app, so you can work on-the-go.
As you can see on the table provided, professionals see email marketing as the most effective channel in reaching out to customers. According to FourthSource’s State of Email Marketing Report, one reason for this is because only 2% of readers see a targeted post on their feed while a whopping 90% of emails reach their intended audience. Meaning, despite social platforms being the best channel to generate leads in an informal setting, emails are still better for rolling out more personalized marketing strategies.