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Mitä muuta sähköpostiviestisi tulisi sisältää? Ensinnäkin, viestin vastaanottajalla tulee olla aina oikeus tietää selkeästi keneltä viesti on tullut. Samalla vastaanottajalla tulee olla mahdollisuus vastata viestiin. Otsikon tulee vastata viestin sisältöä eikä se saa olla harhaanjohtava. Jos viestisi on mainos, tulee siitä ilmoittaa selkeästi ja totuudenmukaisesti.

Suurin osa sähköpostityökaluista tarjoaa hyvin kattavan raportoinnin ja analytiikan sähköpostimarkkinoinnin tuloksista ja tehoista. Monille markkinointisähköposteja laatineille tuttuja mittareita ovat muun muassa viestin avausprosentti (open rate) ja klikkiprosentti (Click through rate = CTR). Nämä kaksi mittaria ovat varmasti ihan hyviä yleismittareita, mutta erityisesti sähköpostiviestien sisällön ja oman markkinointirekisterin kannalta, on olemassa myös muita hyödyllisiä mittareita.
Push Email (push e-mail) tai push-sähköposti on yleistynyt nimike tekniikalle, joka mahdollistaa sähköpostin vastaanoton mobiililaitteeseen ilman, että ko. laite käy hakemassa tai tarkastelemassa mahdollisesti uusia saapuneita sähköposteja palvelimelta. Tässä tapauksessa mobiililaitteen asiakasohjelma on valmiustilassa ottaen vastaan palvelimelle saapuneet uudet sähköpostiviestit siten, että ne välittyvät palvelimelta push-tekniikalla vastaanottavalle mobiililaitteelle.
Inwise – Inwise allows businesses to create responsive email marketing campaigns that automatically adjust to any screen, keeping the message experience and design just as intended, whether subscribers open it using their PC, tablet or mobile phone. Features include personalization, segmentation, A/B testing, landing pages and integration with Salesforce. inwise.com
No single treatment can effectively treat all psychiatric disorders, and, as with all other forms of scientifically tested treatments for medical and psychiatric illnesses, individuals with specific illness combinations can be expected to respond differently to the range of available treatment options. To determine the proper place of psychoanalysis and psychoanalytic psychotherapies in the psychiatric armamentarium, it is essential that treatment trials begin to address these questions.
In our email marketing software review roundup, we test the top email marketing tools available based on how easy it is to create emails, build subscriber lists, set auto-responders, and pull in other communication-based tools, such as social media management and web analytics software. To that end, we selected Campaigner and MailChimp as the best pure-play email marketing services. If you need a more complex tool that can build comprehensive workflows designed to automate the email marketing process, then we recommend HubSpot and Pardot, which are better served as marketing automation tools.
In the PFPP studies, assessment of adherence with this well-operationalized scale demonstrated excellent interrater reliability (ICC [intraclass correlation coefficient] = .92), indicating that independent raters assessing the same sessions or therapeutic treatment obtain very similar results. The ICC is a measure of the degree of agreement among raters. The scale is so clearly articulated that it has been successfully used with the same ICCs by master’s-level clinicians. Most of the study therapists have easily met adherence standards (Milrod et al. 2007).
It was also necessary to differentiate PFPP from open-ended, non-panicfocused psychoanalytic psychotherapy. Thus, one of the features captured by the PFPP adherence scale is that when the patient pursues topics other than anxiety and panic, the therapist brings the patient back to panic disorder and its associated dynamics. Based on our clinical experience, we consider this focus on panic symptoms to be a crucial component of what makes PFPP effective, though this has not been systematically assessed. The scale item reads as follows: “Relating intervening, seemingly unrelated concerns to the dynamisms connected to panic and anxiety. When the patient pursues topics other than anxiety and panic, the therapist eventually relates the information back to the dynamisms (conflictual issues, such as difficulties with separation or becoming angry) that have been identified as being central to the patient’s panic disorder or episodic experiences of anxiety.” Lower ratings are given to therapists who pursue patients’ free associations and fail to bring the patient back to discussing panic dynamics. Another item is designed to assess whether the dynamics central to panic disorder are addressed by the therapist.
Click-through rate: The best marketing emails cause audiences to take action—either through a response to the email, or by clicking through to the sales page or piece of content you’ve shared. Look for an email marketing platform that tracks not only the total number of clicks but also how many users clicked through (accounting for those who may have clicked multiple links in the same email).
Consumers now interact with emails on multiple devices (such as mobile phones and tablets). Consider systems that optimize emails for viewing on mobile devices. If you or your customers are social media users, look for a system that allows you to incorporate social components into emails. For example, you might consider a system that includes email templates with social sharing buttons.
Use Interactive Content. Interactive emails allow you to capture the full attention of your target audience and increase their engagement. In fact, interactive content can boost click-through rates by 73% and it allows users to get three times more conversions than static emails. This is why as you construct emails for your campaigns, you should consider embedding infographics, videos, images, and surveys into them as this makes your content more interesting.
^ Pappas, PG; Kauffman, CA; Andes, DR; Clancy, CJ; Marr, KA; Ostrosky-Zeichner, L; Reboli, AC; Schuster, MG; Vazquez, JA; Walsh, TJ; Zaoutis, TE; Sobel, JD (16 December 2015). "Clinical Practice Guideline for the Management of Candidiasis: 2016 Update by the Infectious Diseases Society of America". Clinical Infectious Diseases. 62 (4): e1–50. doi:10.1093/cid/civ933. PMC 4725385. PMID 26679628.

Kuten jo aiemmissakin kirjoituksissa on kerrottu, ei luvatta lähettäminen ole pelkästään markkinoinnin kannalta epätehokasta, vaan se ei lain mukaan ole myöskään sallittua. Kaikki sähköinen suoramarkkinointi kuluttajille edellyttää vastaanottajan suostumusta etukäteen. Ilman suostumusta markkinoiva yritys rikkoo sekä tietoyhteiskuntakaaren säännöstä, että kuluttajansuojalakia.
Talk Fusion – Talk Fusion is an all-in-one video marketing solution that features video email, video newsletters and sign-up forms. Talk Fusion's products run on both PC and Mac operating systems and can be viewed by users on any internet-capable device. In addition, you can create video emails on iPhone, iPad and Android devices using the Fusion on the Go mobile app. For video emails, you just choose a template, record or upload a video, and send. The service also includes comprehensive, real-time reports that tell you who opens and reads your emails, what links they clicked, and if they forwarded the email. talkfusion.com
Inwise – Inwise allows businesses to create responsive email marketing campaigns that automatically adjust to any screen, keeping the message experience and design just as intended, whether subscribers open it using their PC, tablet or mobile phone. Features include personalization, segmentation, A/B testing, landing pages and integration with Salesforce. inwise.com
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