In the efficacy study, treatments were designed to match in number and frequency of sessions and in the degree of therapist experience, making this treatment trial a conservative one, less likely to show differences between treatment conditions. Nonetheless, a significantly greater reduction in a broad range of panic symptoms was observed after PFPP, compared with ART, as assessed by the Panic Disorder Severity Scale, the primary outcome measure. Using the a priori definition of “response” (Barlow et al. 2000), PFPP demonstrated a significantly higher rate of response compared with ART: 73% vs. 39% (p = .017). PFPP also led to significantly greater improvement in psychosocial function, as measured on the Sheehan Disability Scale (SDS; Sheehan 1983): p = .014. The SDS is a self-report instrument using a visual analog scale in which the patient rates himself from 0 (not at all impaired) to 10 (extremely impaired) by symptoms in each of three areas: work or school, social life, and family life/home responsibilities.


Work on the PFPP manual was preceded by the development of a psychodynamic formulation of panic disorder (Busch et al. 1991; Shear et al. 1993; Milrod 1995), around which the PFPP (Milrod, Cooper, and Shapiro 1997) manual was constructed. The formulation incorporated the work of psychoanalytic theorists and clinicians (e.g., Freud 1926; Deutsch 1929), as well as information derived from psychological studies of patients with panic disorder—e.g., parental perceptions, premorbid personality traits, defense mechanisms (Arrindell et al. 1983; Parker 1979; Kleiner and Marshall 1987; Busch et al. 1995). The formulation was informed by the authors’ clinical experience, by a comprehensive psychoanalytic literature review of cases of panic disorder treated psychoanalytically (Milrod and Shear 1991), and by a series of psychodynamic videotaped interviews that were systematically assessed for the presence or absence of factors hypothesized to be relevant to panic (Busch et al. 1991; Shear et al. 1993). In the interviews, patients reported meaningful stressors preceding panic onset that were typically linked to childhood experiences and represented a threat to important attachments. They described their parents as variously temperamental, critical, frightening, demanding, and controlling, and they reported difficulty acknowledging and expressing angry feelings. Based on these clinical observations and studies, a formulation was developed that outlines a series of dynamics central to panic disorder (Milrod et al. 1997), including ambivalence about autonomy and dependency, fear of anger disrupting needed attachments, narcissistic humiliation surrounding panic, ego deficiencies, and sexual conflicts.
Though it’s new to the marketplace and relatively unknown, more and more consultants and digitally based business owners are choosing ConvertKit thanks to their simple-yet-powerful tagging features for audience segmentation. Fans of ConvertKit also praise the simplicity of creating and visualizing email sequences, such as a series of welcome and “getting to know you” emails for new subscribers.
While there are some similarities, it’s not until we look at the differences between the two methods that email marketing really begins to shine. Most significantly and unlike direct mail, emails are trackable. This allows marketers to see which recipients are engaging with their content and, in some cases, how they engage with it. Mature email marketing efforts use this information to refine future marketing efforts, whether by email or other channels.
Check out Pure360 – from their website it seems like they have both SMS services and integration with Salesforce. I can’t vouch for their service as I’ve never used it, although I did used to live about two minutes from their offices in Brighton! The other option would be something like Infusionsoft. I’m pretty certain that they have SMS functionality, and would be very surprised if they didn’t integrate with Salesforce.
Digimarkkinointi ja sosiaalinen media liittyvät vahvasti toisiinsa ja sosiaalinen media onkin tehokas kanava sisältöjen jakamiseen. Valitettavan usein sisällöt hukkuvat massaan eivätkä läheskään aina tavoita kohdeyleisöä. Ladattavien sisältöjen tuottaminen tulee koko ajan suositummaksi. Yritykset jakavat e-kirjoja ja webinaareja yhä enemmän eri sosiaalisen median kanavissa, jotka ovat ladattavissa ilmaiseksi vaihdossa yhteystietoihin. Tämä on tehokas keino identifioida potentiaalisia asiakkaita. Hyvien sisältöjen tuottaminen vaatii kuitenkin aikaa, jota ei yrittäjillä välttämättä ole. Mikäli aikaa riittää, niin ladattavien sisältöjen tuottaminen maksaa itsensä takaisin.
Mikäli työsähköpostiosoitteisiin lähetetään sähköpostimarkkinointia ilman edellä selostettua yhteyttä, on osoitetta tuolloin lähtökohtaisesti pidettävä luonnollisen henkilön osoitteena ja markkinointi tulisi tällöin tehdä kuluttajamarkkinointia koskevien säännösten mukaisesti. Pelkkä henkilön työsähköpostiosoite itsessään ilman muuta täsmentävää lisätietoa tai yhteyttä ei siis mahdollista B2B -sähköpostimarkkinointia ilman lupaa.
B2B-kentällä keskiostokset ovat isompia. Yritysten välisessä markkinoinnissa sähköpostimarkkinointi onkin asiakkaan opettamista ja tiedottamista. Asiakasyrityksesi voi harkita hyvää yhteistyökumppania pitkään ja vertailla useita vaihtoehtoja. Tällöin ladattavalla materiaalilla saadaan yrityksen sähköpostiosoitteet, joille voidaan tehdä sähköpostimarkkinointia. Opettaminen ja opastaminen ovat tärkeässä roolissa, jotta tavoittelemasi yritykset tulevat asiakkaiksesi. Kuvittele esimerkiksi, että potentiaalinen asiakkaasi tuntee jo tuotteesi ja palvelusi ja tietää niiden ominaisuuksista. Näin ollen ostaja on jo pidemmällä myyntiprosessissa ja myyntihenkilökuntasi voi keskittyä suoraan palvelemaan asiakkaasi tarpeita tarkemmin.
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In developing the manual, a central goal was to maintain the essential features of a psychoanalytic treatment (free association, elucidating unconscious meanings and conflict, developmental exploration, interpretation, use of the transference) with adequate flexibility, while focusing on the specific underlying meanings of symptoms of panic disorder. For this purpose, cases were reviewed to delineate clinical approaches that the authors used in their own psychoanalytic treatment of panic disorder patients. An open-ended exploratory effort to unravel the unconscious, symbolic meanings of panic symptoms and unconscious conflicted fantasies was emphasized. Throughout the text, case vignettes with specific descriptions of therapy dialogue were employed to illustrate the treatment.
Research on the efficacy of psychoanalysis and psychodynamic psychotherapies has been very limited. There have been few randomized controlled trials (RCTs) of reliably reproducible (i.e., operationalized in manual form) psychoanalytic treatments for specific DSM-IV disorders or for other operationally well-defined symptom constellations (Leichsenring 2005; Leichsenring, Rabung, and Leibing 2004; Clarkin et al. 2004, 2007; Svartberg, Stiles, and Seltzer 2004). RCTs, which assess the efficacy of a specific treatment in comparison to a placebo or less active treatment, are the sine qua non of current evidence-based medical research. In contrast to psychoanalytic treatments, pharmacological interventions (Stein, Lerer, and Stahl 2005) and nonpsychoanalytic psychotherapies, including cognitive behavioral therapy and interpersonal psychotherapy, have demonstrated efficacy for a number of psychiatric disorders across multiple clinical trials (Gabbard et al. 2005). Some psychoanalysts have argued that RCTs have limited value for psychoanalytic research, as they are more difficult to implement with longer-term treatments that address a broad range of problems, such as characterological difficulties (Blatt 2001; Westen, Novotny, and Thompson-Brenner 2004).

Asiakasrekisteri sisältää yrityksen keskeiset tiedot asiakkaista. Rekisteri sisältää usein esimerkiksi asiakkaiden yritystiedot, asiakaskontaktien nimet, puhelinnumerot, postiosoitteet ja sähköpostiosoitteet. Kattava ja päivitetty asiakasrekisteri on sähköpostimarkkinoinnissa elintärkeää. Mitä rekisteritietojen keräämisessä tulee Suomessa ottaa erityisesti huomioon?
9: Integrations – If you want to save yourself hours of mundane repetitive tasks, it’s important that you can automatically connect your email marketing software to the other tools used in your business – from your accounting software to your CRM (if separate). In this section, we compare which email marketing tools have the best blend of quality and quantity of integrations.
Mailing List Organization. If you want to personalize your emails, then it is crucial for you to organize your mailing lists. Using ConvertKit mailing list organization tools as well as contact tagging options, you can group your customers and add them to separate mailing lists so that you can send out emails based on different criteria such as those previously mentioned.
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