Email marketing is undoubtedly one of the most cost-effective yet efficient strategies that you can use to improve sales performance. However, before you purchase a software dedicated for this purpose, it is important to understand that it is not the software that makes this marketing channel effective but the way you use it to your advantage. To help you get the most out of your software, we have compiled some tips that you might want to keep in mind to reinforce your email marketing efforts:
Technological advancements have paved the way towards better communication channels, making it faster and more convenient for people to reach out to others. With this, entrepreneurs can utilize tools like email to connect with clients across cities or even countries. However, even the use of email has changed over the years, so marketers who rely on this communication platform are becoming more challenged to come up with ways to use it to their advantage.
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As you can see on the table provided, professionals see email marketing as the most effective channel in reaching out to customers. According to FourthSource’s State of Email Marketing Report, one reason for this is because only 2% of readers see a targeted post on their feed while a whopping 90% of emails reach their intended audience. Meaning, despite social platforms being the best channel to generate leads in an informal setting, emails are still better for rolling out more personalized marketing strategies.