Set Up Drip Campaigns. Timing is everything for email marketing. You need to send your clients the right messages when they reach certain points of your sales funnel in order to maximize their interest and engagement. However, it can be almost impossible to do this manually if you have plenty of customers. This is where drip campaigns come in. These allow you to come up with pre-made messages that are programmed to be sent in line with your automatic triggers. This way, you can reach out to leads at the optimal time without much effort.
Rob, you don’t say who ‘booted’ you from using it. A significant GDPR factor is non-profits having to consent/re-consent those on established email lists and experiencing significant proportions of lists being lost because people miss the notifications or are too busy to fill in yet more forms. However, I have found a few using a ‘one-touch’ re-subscription button that takes immediate effect, without the recipient having to do anything else. It would appear that the re-subscription rate is higher, the easier it is to activate. On enquiry, I was told that they were using mail chimp for this.
GoDaddy Email Marketing provides great statistics to show you how many people are opening, engaging with and sharing your email. There’s no mystery or guesswork. You can even compare different emails side-by-side to quickly see which emails get the best response. Once you know what appeals to your readers, you can refine your emails for even better results.
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I’m currently looking for an email marketing service for a mailing list of about 80,000 subscribers. I run an information product business in the fitness industry with a large number of customers buying our ebooks and online courses every day. I’m particularly interested in GetResponse, although I’d be keen to hear your thoughts on the flexibility of their service for creating autoresponders, and integrating with a checkout service (we use WooCommerce).
Email marketing software is the tool that businesses use to run and automate common email marketing tasks. The software is also used to measure the engagement and impact of each email marketing campaign and to help companies find better ways of segmenting their customers and audience. (While it’s theoretically possible to engage in email marketing without dedicated software, the vast majority of companies need the automation that email marketing software provides in order for it to be a profitable strategy.)
Trusted by over 50,000 users, SendinBlue Email is user-friendly software designed to make marketing automation and transactional messaging simple. It landed on our list for its robust tools that facilitate audience segmentation, results-driven campaign creation, and campaign optimization. With this at your disposal, you will undoubtedly be able to build and grow relationships via targeted email campaigns and sophisticated transactional emails and SMS.