On the email side, you'll have all the features you'd expect, with a familiar, Office-style editor that lets you drag and drop message components wherever you want, making it easy for anyone on your team to edit your email campaigns. Then, you can further your email marketing by sending out SMS messages with your latest announcements and deals, with all the same tools to gather contacts and segment them into lists that you're already using with your emails.
As you can see on the table provided, professionals see email marketing as the most effective channel in reaching out to customers. According to FourthSource’s State of Email Marketing Report, one reason for this is because only 2% of readers see a targeted post on their feed while a whopping 90% of emails reach their intended audience. Meaning, despite social platforms being the best channel to generate leads in an informal setting, emails are still better for rolling out more personalized marketing strategies.