Email has always been an effective direct communication tool for businesses. Not only does it allow entrepreneurs to deliver personalized messages at a low cost; it also helps them drive better customer engagement. However, it can take up a lot of time to send the right emails at the right time to the right people. Luckily, with email marketing software, you can simplify and accelerate the whole process. All you have to do is choose a reliable platform that can adapt to your operational needs, and you’re good to go. In this article, we will be giving you the lowdown on the 20 best email marketing software solutions to help you get started.
Choosing an email marketing platform is a big decision that can have a long-term impact on your business—and for some small business owners, the overwhelming number of choices (not to mention the learning curve of any new software!) can hold them back from building an email list at all. But trust us, that would be the biggest mistake you could make for your business.
Järjestimme lokakuun alussa EU:n tietosuoja-asetusta käsittelevän aamiaistapahtuman Jyväskylässä ja Helsingissä. Vaikka asetus on astunut voimaan jo viime vuoden puolella, alkaa sen soveltaminen virallisesti 25.5.2018. Viimeistään silloin tulee myös sinun markkinointisi olla uuden asetuksen mukaista. Koska asetus koskettaa lähes jokaista markkinoinnin parissa työskentelevää, varattiin molemmat tapahtumat täyteen lähes saman tien!

Click-through rate: The best marketing emails cause audiences to take action—either through a response to the email, or by clicking through to the sales page or piece of content you’ve shared. Look for an email marketing platform that tracks not only the total number of clicks but also how many users clicked through (accounting for those who may have clicked multiple links in the same email).
45 45(60) seurata tietokone kohtaisesti esimerkiksi Microsoft Management Console hallintatyökalun Performance Monitor lisäosan avulla. Tulosten perusteella voidaan arvioida tuleeko verkon kapasiteetti riittämään yrityksen käyttöön. Seuraavassa kuviossa nähdään verkon kuormitus, joka on noin 20 % maksimiarvosta. Kuvio 6: Microsoft Management Console -hallintatyökalu Määritystenmukaisuustestaus voidaan parturi-kampaamossa suorittaa vertaamalla valmistunutta verkkoa aiemmin määrittelyssä ja suunnittelussa esiin tulleisiin verkon tavoitteisiin ja toteutustapaan. Standardinmukaisuustestauksessa tarkastetaan, että verkko on suunniteltu ja toteutettu standardien mukaisesti. Testauksessa tarkastetaan, että verkko on suunniteltu OSI-standardin mukaisesti. Langallisessa verkossa toteutetaan IEEE standardia ja langattomassa IEEE g- standardia. Testauksista luodaan testausdokumentit, joista mainitaan ainakin testien lopputulos: hyväksytty tai hylkäys. Kuormitustestistä testausdokumenttiin kirjataan eri käyttöasteiden kaistanleveydet ja virhemäärät. Testidokumenttien perusteella tehdään päätös mahdollisista korjaustoimenpiteistä ja järjestelmän käyttöönotosta. (Hakala & Vainio 2005: 411.)
Suurlähettiläät voivat tulla monissa eri muodoissa. Joskus voit huolellisesti suunnitella strategian, jonka avulla asiakkaat voivat houkutella yritystänne mainostaa hyvin erityisiä tapoja. Mutta joskus asiakkaat keksivät omat ainutlaatuiset tapansa mainostaa yritystään - ja sinun täytyy vain juosta sen kanssa. Näin tapahtuu Andy Peckin kanssa, joka loi Instagram-tilin Mozzaratingsin.

4: CRM & marketing automation features – Unless you’re a large enterprise, it probably makes sense to combine your email marketing tool and CRM (customer relationship management) system in one. This will save you time connecting them together & will make triggering automated emails to the right people at the right time a breeze. As such, we’ve also compared the CRM & marketing automation functionality of the top email marketing services below.
With EmailOctopus, you'll connect your Amazon SES account first to send your emails with Amazon's transactional service. Then design your email newsletters in EmailOctopus' rich editor, and add contacts to your lists. It'll send the email, track stats, and help you grow your list just like any other email tool. Only this time, it's using another service to send the emails and passing the savings on to you.
Retention Science – Retention Science (ReSci) is a predictive marketing and personalization software that helps brands convert more customers through 1:1 multi-channel communication. Its machine learning platform uses AI to automate and deliver scalable and relevant marketing campaigns to create direct relationships with each individual customer. retentionscience.com
In addition, psychoanalysts have believed that analytic treatments cannot be manualized and that adherence cannot be assessed. Manuals function to operationally describe a treatment that can be reliably reproduced. Adherence rating scales can demonstrate whether the treatment described in the manual is in fact being delivered. Psychoanalysts have predicted that manualized treatments would constrict psychoanalysts in their therapeutic approach, reducing the effectiveness of the treatment (Blatt 2001). The limited research available does not support this concern. Vinnars et al. (2005) compared a manualized, time-limited supportive-expressive psychotherapy with a nonmanualized, community-delivered psychodynamic psychotherapy for the treatment of patients with personality disorder diagnoses. The authors did not find a significant difference in outcome between the two treatment conditions, and both led to reductions in the number of patients who met the criteria for personality disorder diagnoses, and in the severity of personality disorders and psychiatric symptoms. The manualization of longer-term treatments, including psychoanalysis, is a more daunting task.
4: CRM & marketing automation features – Unless you’re a large enterprise, it probably makes sense to combine your email marketing tool and CRM (customer relationship management) system in one. This will save you time connecting them together & will make triggering automated emails to the right people at the right time a breeze. As such, we’ve also compared the CRM & marketing automation functionality of the top email marketing services below.

Pepipost is a transactional email solution offering best-in-class features at rates that won’t break the bank. Ideal for freelancers and small businesses, it comes with fast SMTP APIs, AI-powered email delivery, efficient bounce prevention, and reliable email tracking options. It also comes with powerful security features to help you safeguard your information. Additionally, Pepipost provides its users with a scalable architecture that doesn’t require you to maintain in-house servers to ensure the delivery of your emails. Meaning, you can save on maintenance costs even more.


Robly – Robly's OpenGen technology starts with a regular email campaign send. OpenGen will then resend your campaign one to 10 days later, with a different subject line to those subscribers who didn't open the first campaign. The system also sends emails one at a time, at the moment subscribers are most likely to check their inboxes. The service features A/B testing, a pop-up widget to increase contacts and mobile-responsive templates. robly.com
GoDaddy Email Marketing provides great statistics to show you how many people are opening, engaging with and sharing your email. There’s no mystery or guesswork. You can even compare different emails side-by-side to quickly see which emails get the best response. Once you know what appeals to your readers, you can refine your emails for even better results.

Tukipalvelujen testaaminen käytännössä on vaikeaa ja kaikkiin paketteihin saa jonkin tasoisen tuen. Arvosanat heijastavat niitä kokemuksia, joita eri toimittajat pystyivät antamaan vertailun tekoaikana. Pyrimme myös arvioimaan toimittajilla olevien resurssien määrää ja laatua erityisesti suomalaisen pienen yrityksen näkökulmasta. Kokemusten mukaan IBM ja Microsoft ovat tässä suhteessa varsin hyviä, mutta Novellilla resurssit ovat Suomessa pienet. Linuxiin saa tukea SOTilta ja Internetin kautta laajasti jos osaa käyttää kaikkia mahdollisuuksia hyväkseen. Koska tuen arviointi on hyvin subjektiivista, painotamme sitä vain 10 prosenttia.
×