Now there is a big difference in those two different business models, not just in terms of how you make money but in terms of where you can advertise. With Google, especially Google Adwords and Google Product Listing Ads, they do not allow affiliate sites. You can’t upload your CSV of products and get traffic from Google if you have an affiliate site. And that is massive!
As an affiliate, you are drawing people in to your site, then redirecting them off your site in order to make a sale. In the short time they are on your site, you need to capture their email address or you may never see or hear from them again. A pop-up is the best way to do this. GetResponse lets you create pop-ups and lightboxes from within your account. See our post about pop-ups to learn how to make them in your GetResponse account.
Adgild Hop, Head of Retail Consulting at Cap Gemini commented “2014 has been an important milestone for the online retail sector, with the £100 billion mark being exceeded for the first time. When we consider that almost £1 in every £4 is now spent online, and that a large proportion of the other £3 is influenced by some form of digital interaction, it becomes very clear that retailers need to continue to embrace the opportunity that e-retail poses.”
There are a lot of ways to place these commission-earning links on your website, so you don't even have to know how to make banners. One of the most popular ways to add links is to simply include them in your content. Here's an example of a product suggestion within an article, with a link to the relevant product where it's most useful in the content:
“Work with them to get them custom affiliate assets (custom landing page, custom email swipe copy, etc) if they are big affiliates, because they drive the vast majority of your revenue. Give them all of their assets well in advance of the mailing, so they have time to load and test. When you deliver the assets, give them their login information for your affiliate portal again, but also hand delivers their links and needed materials, so they don’t have to dig around for them in your portal. Make sure to test the link before delivery,” Spears said.
The truth is much more complicated. It’s true that affiliate programs can be sources of phantom revenue and off-brand promotion. But managed properly, they can also make up 5-15 percent of online revenue and have an ROI among the highest of any online channel. CMOs are realizing that affiliate marketing can be an important part of their arsenal and are integrating the channel into their overall marketing strategies.
Third, successful affiliate marketers measure beyond just money. How will you know that you’ve become a successful affiliate marketer? The number cruncher in you may raise your hand and say, “When I make X dollars per month every month for a number of years.” Hard to argue with that, since making money online is a strong motivator. However, why not measure success by the number of lives you touch in a positive fashion by introducing them to your affiliate products? Chances are that the money will follow…