Even if you’re leveraging the marketing efforts of others rather than doing the outreach part yourself initially, you can use those efforts to build a critical asset — an email list of buyers. Once you’ve got that list, optimize your back end with customer behavior data and a multitude of different offers and you can maximize the customer lifetime value of those list members.
Previously known as Affiliate Window but now officially referred to as “AWIN” after acquiring Zanox a few years ago, this network claims to work with over 13,000 active advertisers and 100,000 publishers (affiliates). Founded in Germany, AWIN’s merchants primarily hail from Europe (especially Great Britain) although the U.S. network is growing rapidly. AWIN is currently active in 11 countries.
As with many things in life, affiliate marketing benefits from quality over quantity. Having many affiliates that drive traffic can be seen as a good thing, but this may spread your team too thin preventing them from focusing on the quality affiliates that are generating the most conversions, especially since the strategy and marketing collateral most likely won’t be the same for each affiliate.
Here is something that I didn’t think about before if you are selling informational type products. If you want to make a lot of money very quickly you will need to build a list of names and email addresses. The larger the list the better. That way when someone has a product that you can sell as an affiliate you can just send out an email message to your email list and people will start buying from you that day or in the very near future.
With the boom in subscription boxes, unboxing videos have become quite popular. If your audience spends a lot of time on YouTube, then partner with an influencer who can showcase your product. The benefit of influencer marketing is how personal it is. Think about how powerful your campaign will be when followers feel as though they’re experiencing the unboxing along with the influencer. They’ll likely be receptive to clicking the link the influencer shares in order to learn more about you and your products.
Individual sellers and companies offering products or services have to deal with their consumers and ensure they are satisfied with what they have purchased. Thanks to the affiliate marketing structure, you’ll never have to be concerned with customer support or customer satisfaction. The entire job of the affiliate marketer is to link the seller with the consumer. The seller deals with any consumer complaints after you receive your commission from the sale.
2: What do you want to sell? Some niches, believe it or not, are not available on Amazon. This primarily concerns small hobbies and esoteric items that are made from single companies that have not put themselves out there on storefronts. Check to make sure there’s an affiliate program for what you want to sell before you start setting up a site built around it. Likewise, get in touch with suppliers before you start trying to sell products.
Smart affiliate program managers understand the value of free. Instead of telling you to promote their salespage, many offer a valuable freebie that provides real value to prospect. All you have to do is mention this freebie and provide a place to get it. After that, the site owner will follow-up with a prospect and sell them on the benefit of purchasing a product.
Facebook users may be declining, but there are still billions of users to segment and target. In the example below, the influencer goes one step further than simply showing the products she’s promoting. She also includes a video overview of her experience. This approach is important because followers don’t have to make a decision based solely on her word: they can watch her use the product and make a decision based on that. Using video also gives an authentic feel to the campaign because it’s easier for followers to imagine that this influencer uses these products.
Let’s say you have a promotions page where you’re promoting a product via affiliate links. If you currently get 5,000 visits/month at a 2% conversion rate, you have 100 referrals. To get to 200 referrals, you can either focus on getting 5,000 more visitors, or simply increasing the conversion rate to 4%. Which sounds easier? Instead of spending months on blogging, SEO, and social media marketing to get more traffic, you just have to increase the conversion rate by 2%. This can include landing page optimization, testing your calls-to-action, and having a conversion rate optimization strategy in place. By testing and optimizing your site, you’ll get far better results with much less effort.
Upselling is a sales technique where the salesperson encourages a more expensive purchase by a customer by persuading them to get an upgraded version of an item or to purchase add-ons. Remember our food processor example? That food processor could probably be best used with a book of recipes, which also can be purchased at the same company’s website.
People aren’t just watching cat videos and posting selfies on social media these days. Many rely on social networks to discover, research, and educate themselves about a brand before engaging with that organization. For marketers, it’s not enough to just post on your Facebook and Twitter accounts. You must also weave social elements into every aspect of your marketing and create more peer-to-peer sharing opportunities. The more your audience wants to engage with your content, the more likely it is that they will want to share it. This ultimately leads to them becoming a customer. And as an added bonus, they will hopefully influence their friends to become customers, too.
Cost per click was more common in the early days of affiliate marketing but has diminished in use over time due to click fraud issues very similar to the click fraud issues modern search engines are facing today. Contextual advertising programs are not considered in the statistic pertaining to the diminished use of cost per click, as it is uncertain if contextual advertising can be considered affiliate marketing.
Hi, Jamie! Very good list. I needed something like this for 2018 so that I know what to target in the future blogs I create. As for now, I’m comfortable using SiteGround affiliate network and it’s pretty good actually. Their hosting service is pretty much the best considered its price. I’ve tried others but SiteGround stands out. I’ll also try new affiliate networks, something from the list you have just provided. I think Amazon is too saturated at the moment, and I need a better network. 2018 will be interesting indeed.
Really helpful content jeff. I love your blog. I was actually thinking of doing a weightloss blog as I have struggled with losing for a long time, and now eventually have diabetics. So I will add things. I might let you look at it and perhaps you would give me your opinion. Another thing, I was promoting an offer over facebook, unfortunatly I never got sales. but this has fired me up. I must use an opt page next time. Then at least I will collect emails.
Can you make money with affiliate marketing? The short answer is yes, affiliate programs can earn a extra money and even a full-time income from home. The long answer is a little more complicated. Like any home income venture, success comes not so much from what you choose to do to make money, but whether or not you do what needs to be done correctly and consistently.
This is the #1 mistake affiliates make with email marketing. While it’s great to have a list to sell to, you don’t want to be selling all the time. Break up the stream of email sales offers with some content. Aim for about an 80/20 split. That would be four straight emails that give great content to your reader and then one email of take, which is the selling part.