DISCLAIMER: We make great efforts to maintain reliable data on all offers presented. However, this data is provided without warranty. Users should always check the provider’s official website for current terms and details. The product offers that appear on the website are from respective hosting companies, plugin companies, and theme companies from which IsItWP receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). This site does not include all WordPress products or all available product offers.

Seeing as how Mopinion provides a email feedback solution for boosting email marketing campaigns, we thought it was only fitting to provide you with the tools you need to get started with your own email campaigns. In this article, we shed light on which email marketing tools have really proven themselves in the market as well as where they stand in terms of pricing.
For a self-hosted app to send beautiful email newsletters, look no further than Sendy. It's a PHP and MySQL based app that runs on your own servers, and it shouldn't be any more difficult to setup than a new WordPress install. Once it's up and running, you can create rich email newsletters with your own templates, use autoresponders to automatically send emails, and track stats on your email marketing.

A cloud-based email platform, SendGrid is a tool built to serve developers. It is known as the world’s largest Email Infrastructure as a Service provider. Users can quickly send out emails such as shipping notifications, email newsletters, sign-up confirmations, etc. Businesses can also track email opens unsubscribes, bounces and spam reports without the use of code. This email marketing tool also provides templates, scheduling and A/B testing. Email analytics can be viewed in real-time.
Loved reading this! Which of these would you recommend so that I could set myself reminders on certain clients so that I can follow up with them in the future? I feel like I am doing a lot of extra steps that I might not have to do if I was using an actual marketing software. I am in the very beginning stages of getting my business out there and I would like to follow up with potential clients down the road with an email… is this a possibility or should I just keep using my excel spreadsheet!?

In our email marketing software review roundup, we test the top email marketing tools available based on how easy it is to create emails, build subscriber lists, set auto-responders, and pull in other communication-based tools, such as social media management and web analytics software. To that end, we selected Campaigner and MailChimp as the best pure-play email marketing services. If you need a more complex tool that can build comprehensive workflows designed to automate the email marketing process, then we recommend HubSpot and Pardot, which are better served as marketing automation tools.
If you've been hacking together email newsletters by abusing your email app's BCC field, Campayn might be the easiest way to break that habit and start sending proper email updates. It can import your contacts from a variety of apps—including your Gmail and Yahoo! Mail address books—and will keep up with all of their info just like a real address book, including their social media profiles.
When you send out spam, you can flip that number and you'll see less than 20% actually make it in, if that. So we recommend getting permission. Create a Signup Form and put it on your site. Sign up customers for your emails when they make a purchase. Whatever you do, make sure you have permission so that your email marketing campaigns aren't sent in vain.
While this is mostly just a legacy feature from pre-Zapier times, the native integrations can enable connections that are not possible on Zapier. Our recommendation would be to search on Zapier for the tools that you currently use, and if they’re all on there, choose one of the email marketing tools above that provides the most triggers and actions.
Let’s assume you own an online store that deals with t-shirts. On your email list, you may have both men and women. You probably have people who are only interested in buying polo t-shirts. While other like those graphic tees. Or those into simple, round neck t-shirts. If you send your list the same offers each time, do you think you’ll get a huge response? Not really. Since you are not catering to interests of specific groups of people, you aren’t going to see a high number of sales.
Your AWeber account can also integrate with the most well-known shopping cart tools, letting you add new customers each time they make a purchase on your website. If you want to take your marketing efforts to the next level, you can visit AWeber Labs to build your own apps and time-saving tools through the AWeber API. With this kind of flexibility at your fingertips, you can really take advantage of customer data in order to better optimize marketing strategies.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
MailChimp may be the first email newsletter app you think of it you spend any time listening to podcasts—or have ever seen any of its monkey-themed shirts and hats. But beyond the swag, MailChimp is an app that's serious about helping you send better emails. You'll find everything here from a drag-and-drop email editor to rich subscriber profiles that track your contacts' interactions with your emails.
A premium feature that you won’t find with any of these providers is marketing automation, so it’s worth taking that into account. It’s often also not possible to access advanced reporting with most of these free accounts either. So if you need this kind of sophistication you may need to open up your wallet. You can get an idea of prices, and compare them between providers, with our newsletter cost calculator.
Most email blast services restrict either subscriber or email numbers, and sometimes both, so pay attention to these amounts when deciding. All of the providers seem to restrict access to some features, so be aware of what is and isn’t included on their free plans. Also, most newsletter tools also put their own branding within your newsletters (usually a small badge in the footer).
And that leads us right into understanding service pricing and packaging. The email marketing services we reviewed range from about $5 per month to as much as $20 per month for a range of features. Many email marketing plans include unlimited email sends each month and bill you based on the number of subscribers. If you have a small list, then look for a company that offers a free plan, a low-cost plan for several hundred subscribers, or even a pay-as-you-go plan. On the flip side, many of these services also offer high-volume plans with up to 100,000 or more contacts. Sometimes this requires a custom plan that has to be arranged directly with a sales rep. If you're willing to commit, then look for the companies that offer discounts if you pay yearly rather than monthly. A few offer also money-back guarantees.
The most advanced email marketing services offer custom workflows where you can specify triggers based on actions (such as opening an email or making a purchase) or on inaction (such as ignoring emails). With these services, you can also set up a series of emails (such as tutorials) to be sent to segments of users, and you can pause or stop a campaign at any time. You can also move contacts into new segments once they have completed tutorials.
Shinesty’s Ben Lauderdale, mentions that customer comments also play a big part in tailoring their newsletter as well. Saying that “Everything we write and create has to be irreverent and on brand. We use customer comments, break the fourth wall, create engaging quizzes, and also create infographics to convey why people should buy the product or products we’re writing about”.
After building lists, designing emails, managing campaigns, and poring over results for nearly 40 hours, we found that nearly all email marketing services offer the same capabilities: tools to help you grow your contact list, execute marketing campaigns, and analyze the results of your efforts. The differences are in the details, so we evaluated how easy it is for us to perform the same tasks on each service.
Drip offers a very small forever free plan, along with a two-week free trial for the Basic and Pro membership levels. If you choose to continue service after those two weeks, then your card will be charged. There is a 30-day refund window from when you start your service, but it’s up to the discretion of Drip whether you will receive a full refund.
We shipped your order of 25,000 deluxe widgets to your Springfield warehouse on June 1st. We hope you received them in good working order. Please call our Customer Service Office at (877) 555-7726 if any widgets were damaged in transit. Per our contract, we must receive your payment of $1,000 by June 30th. If not, we will impose a 10% surcharge for late payment. If you have any questions, please contact our Accounts Receivable Department.
Around this time, social media also had an impact on email marketing. Facebook launched publically (to anyone over 13 years of age) in 2006. By late 2007 the site had over 100,000 business pages, allowing companies to attract potential customers. Consumers could now interact with a brand through multiple channels; online, instore, Twitter, Facebook, email.
A list is an easy way to offer something of value, sell a product or service, and not seem too obvious about it. A list gives a customer a subconscious message that your email is organized in a way that makes it an easy read. They'll be more compelled to open your email if they know ahead of time that they'll not be facing a wall of text. Add products or services to this list and you'll not only get them interested in opening your email, but you can showcase various products at the same time. Here are some good examples:
Email newsletters so often restate things you've already written on your blog. Curated instead lets you gather everything you want to write about, then organize them into categories and turn them into emails in minutes. You'll save links then pull them out of the Collected Items list into your email body, adding a summary along with a category. You can also add text sections with categories as well.
Mad Mimi almost doesn't look like an email newsletter app at first glance. Instead of prominent buttons for emails or automations, you'll see tabs for Promotions and Audience. Those Promotions are your emails—only here, they're focused on making emails to share your sales, events, coupons, new products, and other company events and promotions with potential customers.
Smoking Chili Media’s Alistair Dodds explains that a compelling newsletter is a combination of content, as well as testing. Alistair explains their process as first they, “Draft ideas with the team based on best performing content on our blog from past weeks”.  Then they, “Draft ideas of best-curated content the team has read and which we feel will add the most value to our audience”.
Purchased lists are ineffective, and they impact everyone else who uses Mailchimp, too. If you send emails to a list of people whose contact info you bought, many of the emails will get identified as spam. Some spam filters will flag a campaign if anyone with the same IP has sent spam in the past. When you use Mailchimp, your email is delivered through our servers, so if one person sends spam, it could prevent other users’ emails from reaching inboxes. But by forbidding Mailchimp users from using purchased lists, we increase deliverability for everyone.
The ability to track onsite events makes ActiveCampaign unique from other services. For example, you can track custom event calls from within mobile apps, billing apps and more. All your customer data will be organized in a sales CRM that gives you a complete picture of your customers. You can use this data to create highly effective marketing campaigns and followups.
If you look around, you will find that many companies are targeting their email marketing by focusing on the location. Because geographical data is real-time data that you can use to send customized emails and avoid making the mistake of sending the wrong information. After all, you don’t want to send a California-specific offer to your New York based customers.
InfoUSA’s in-house email experts can build your campaign for you! Whether it’s determining how you want to target new customers or creative design, we’ll help you identify the right solution at the right price so you reach millions of potential new customers. Learn more about building a business or consumer email list by clicking one of the buttons below. Or if you’re a self-starter, you can explore our DIY online email builder.

ActiveCampaign is an all-in-one software solution which includes email marketing tools combined with CRM and Sales. This software offers an easy-to-use email template editor so you can get campaigns up and running in no time – this includes templates for mobile. It also allows user to segment their contact list based on a variety of different factors including actions, behaviour, location and more. What’s also great about ActiveCampaign is that it integrates nicely with WordPress.
ActiveCampaign is an all-in-one software solution which includes email marketing tools combined with CRM and Sales. This software offers an easy-to-use email template editor so you can get campaigns up and running in no time – this includes templates for mobile. It also allows user to segment their contact list based on a variety of different factors including actions, behaviour, location and more. What’s also great about ActiveCampaign is that it integrates nicely with WordPress.
Handyman Connection’s Derek Christian explains, “The most important element is the subject line of the email. We look for a compelling idea that can be communicated in less than 60 characters. The topic drives the rest of the newsletter. That idea is what the entire thing is designed around. We start with the copy for the subject then we work back from there”. 
×