The ability to track onsite events makes ActiveCampaign unique from other services. For example, you can track custom event calls from within mobile apps, billing apps and more. All your customer data will be organized in a sales CRM that gives you a complete picture of your customers. You can use this data to create highly effective marketing campaigns and followups.
9: Integrations – If you want to save yourself hours of mundane repetitive tasks, it’s important that you can automatically connect your email marketing software to the other tools used in your business – from your accounting software to your CRM (if separate). In this section, we compare which email marketing tools have the best blend of quality and quantity of integrations.
"Totally impressed with the results that were generated from your email campaigns. I'd highly recommend your email campaign services to anyone that is interested in a nationwide advertising targeting commercial real estate professionals. Prompt customer service and Good ROI. That is all I want and I get it every time. Great doing business with you."
You can use its built-in email designer to customize your email style and build templates for both your newsletters and your routine transactional emails. You can segment your lists, and run A/B tests with up to 10 versions to test anything about your marketing that you want. It's a handy way to handle all of your company's emails from one service, letting your developers send messages from your app the way that's easiest for them while also letting designers and writers update emails without having to dive into code.
"We just had a chance to check out your private membership area, and are completely BLOWN AWAY by all the advertising services and tools you provide for your customers! You're totally over-delivering and should be charging a monthly fee for this advertising service! Anyone looking to consistently generate more targeted leads to their website or affiliate links by using safe methods of email marketing should sign-up now. We will be recommending your product to ALL of our members."
In the example above, Birchbox and Rent the Runway teamed up to give Birchbox subscribers a special discount on the rental retailer’s service. It’s a brilliant partnership – both target similar demographics, but neither competes with the other. In this case, Rent the Runway is able to increase its exposure and subscribers with a value-add for Birchbox subscribers (and no potential loss to Birchbox’s business).
If you offered subscribers a coupon in exchange for their email address, make sure you set up your email automation to actually send the coupon code in the email. Create an obvious CTA that takes users directly to your website to redeem the coupon. If you offered a PDF or something else in exchange for an email, make sure it’s included in the first one.
Many email newsletter software vendors offer transactional email support, which gives companies the ability to include promotional messages within the body of transactional emails. There are also software vendors that offer specialized transactional email marketing services, which include providing targeted and personalized transactional email messages and running specific marketing campaigns (such as customer referral programs).
Again, “newsletters” are annoying to all of us. Who wants to read your “Memorial Day Newsletter”? (Even your mom is only glancing at it and that’s just to be polite because she loves you). However, emails with your voice, philosophy and insights that the recipient actually appreciates and is interested in? That’s an entirely different beast. That is what we are going for here. RIP newsletters, hello email marketing.
GetResponse is an email marketing tool that helps businesses both maintain their contacts as well as coordinate professional marketing campaigns. It offers a very easy-to-manage database, users can create individual campaigns and manage multiple emailing lists within the software. GetResponse can also be used to build landing pages and surveys and publish newsletters on social media accounts such as Twitter and Facebook.
Why It’s Important: Magdalena Georgieva, writing for Hubspot, shares the following incredible statistics: “We took a look at 21 of our existing thank-you emails and found that, on average, they generated a 42% open rate and a 14% CTR. For comparison, we then looked at the generic marketing emails we’ve sent to one group of our buyer personas. The sample used here was larger – 131 emails – which, on average, generated a 12% open rate and a 6% CTR.”
One of the advantages of email marketing is that it can be used to connect with a varied selection of individuals and audiences. On the other hand, because it is so versatile, there really isn’t any single set of best practices that always result in effective campaigns. Therefore, the ability to test email campaigns with built-in testing tools can help you determine what is effective, and what belongs in the spam folder.
However, there are still a percentage of small business owners who do not take email marketing seriously. This is mainly because of the misconception that email marketing is reserved for the big players in the market. They assume that you need to have lots of customers and a million dollar revenue stream to actually make profit from their email list.
In our email marketing software review roundup, we test the top email marketing tools available based on how easy it is to create emails, build subscriber lists, set auto-responders, and pull in other communication-based tools, such as social media management and web analytics software. To that end, we selected Campaigner and MailChimp as the best pure-play email marketing services. If you need a more complex tool that can build comprehensive workflows designed to automate the email marketing process, then we recommend HubSpot and Pardot, which are better served as marketing automation tools.
If you don’t want to use a promotion, Brian Patterson, writing for MarketingLand, suggests making the request as personal-sounding as possible. “Have the email come from a real person’s email address (even better, have it come from a name they’d recognize, such as someone they worked with).” Further, he elaborates, “[h]ave the email written as a personal request from that same person.”
While this is mostly just a legacy feature from pre-Zapier times, the native integrations can enable connections that are not possible on Zapier. Our recommendation would be to search on Zapier for the tools that you currently use, and if they’re all on there, choose one of the email marketing tools above that provides the most triggers and actions.
You can add more detail to your emails with GetResponse, as well. It can import images from Flickr, Facebook, and iStock, sell products in emails with PayPal buttons, and even reuse text from previous emails with its snippets feature. Then, you can schedule your emails in advance by dragging them to the correct date on a calendar. And if you're promoting your products online, GetResponse has you covered with tools to import contacts from Facebook forms and Twitter ads.