In the example above, Birchbox and Rent the Runway teamed up to give Birchbox subscribers a special discount on the rental retailer’s service. It’s a brilliant partnership – both target similar demographics, but neither competes with the other. In this case, Rent the Runway is able to increase its exposure and subscribers with a value-add for Birchbox subscribers (and no potential loss to Birchbox’s business).
Wіth thе іnсrеаѕіng numbеr оf соmраnіеѕ іmрlеmеntіng thеіr own email marketing іnіtіаtіvеѕ, іt is іmроrtаnt tо apply іnduѕtrу best рrасtісеѕ and creativity tо ѕtаnd out, all while ѕtееrіng clear оf bеіng lаbеlеd with the аfоrе mеntіоnеd dirty wоrd. Sо hоw dо you do this? Sіmрlе. Dеlіvеr rеlеvаnt іnfоrmаtіоn that асtuаllу іntеrеѕtѕ уоur tаrgеt аudіеnсе.
A list is an easy way to offer something of value, sell a product or service, and not seem too obvious about it. A list gives a customer a subconscious message that your email is organized in a way that makes it an easy read. They'll be more compelled to open your email if they know ahead of time that they'll not be facing a wall of text. Add products or services to this list and you'll not only get them interested in opening your email, but you can showcase various products at the same time. Here are some good examples:
Know your spam rules. A lot of innocent people send spam because they didn't know any better. Read up on the CAN-SPAM act to avoid any trouble. Put simply, you're allowed to send bulk email only to people who specifically asked to be on your mailing list. If you collected email addresses for a lunch giveaway or an event invitation, then you don't have permission to send marketing emails unless you made that clear at signup. Include an obvious unsubscribe link in every email, and don't forget to remind subscribers how they got on your list in the first place.
Forever Free is lacking when it comes to customer service. MailChimp provides customers with extremely comprehensive articles, videos, and other resources to make all the details of your email marketing easy. But for customers on the Forever Free plan, that’s where the buck stops. There’s no phone number to call if you’re experiencing difficulties with your service, and email support is only available for the first 30 days of your subscription. After that, you’re on your own.
Great article here. Pls. I’m a little bit confused. All I just need is a vendor that has a Landing page feature, allows for autoresponder, allows for promotion of genuine mlm and affiliate business, and cost effective for beginner. I tried Mailchimp but got suspended just within two weeks with them, and the customer care pretty bad and arrogant. Please advice