Thanks for the article, it was also interesting and inspiring to see your other ventures in diverse fields. Would like to connect 1:1 in the near future. Meanwhile, even I had done a similar comparison as I myself handle email marketing for my organization. Do check it out as well as for the readers of the blog since it covers 2 additional players.
To ensure your email doesn’t get flagged as SPAM or junk by readers, consider implementing a permission-based approach. Permission marketing is essentially when a recipients have provided explicit consent that they want to receive your email communications – whether by sign-up or other opt-in mechanism. There are a number of things you can do to build an organic, opt-in marketing list. Read about these in my earlier blogs:
Transactional or relationship content – These are usually receipts of payment, shipping notifications and so on and facilitate or provide updates about an already agreed-upon transaction. These are exempt from most of the requirements of the CAN-SPAM Act, although they cannot contain any misleading or inaccurate routing information (i.e. the “To” and “From” fields, plus the email address and domain name must clearly show who the email is from.)
“When I began this program, I was having trouble getting setup. Every time I had a problem, I emailed support for help (on a Sunday). I had to email them several times and was getting frustrated and was feeling burdensome. Not only did they reassure me that I was not a burden to them, they never gave up on me. In a short while they had my problem solved and my email campaign was well on its way! Absolutely fantastic customer service!”

As an email service that’s strongly geared to ecommerce, Omnisend has a lot of exceptional features, including automation workflows, the ability to automatically add your store’s products to your newsletters, and cool email add-ons like scratch cards and gift boxes. The bad news – none of these are available on the free plan. Regardless, the free plan is pretty hard to beat if you’re looking to send email in high volumes, with an allowance of 15,000 emails per month (2,000 per day). You also get A/B testing, website tracking, 24/7 support, deep reporting, and up to 3 forms/landing pages. Not bad at all.

Thе mоrе уоu kеер уоurѕеlf іn front оf роtеntіаl clients аnd сurrеnt сlіеntѕ (і.е. іn their email inbox) thе mоrе money thеy will spend оn your services оvеr tіmе. Why? Because thеу are соnѕtаntlу rеmіndеd that you are there tо help. Plus уоu аrе аblе tо kеер them uр-tо-dаtе on your nеw рrоgrаmѕ and ѕеrvісеѕ that they would not have known about otherwise!
76% of marketers see active growth in their number of email subscribers, and that 77% of ROI comes from segmented, targeted, and triggered email campaigns. There’s no denying that email marketing is worth the effort — as long as it’s done correctly. With a variety of advanced email marketing campaign tools at your disposal, you’ll be able to reach out and make contact with an audience that is both widespread and targeted. This means higher conversion rates, improved customer responses, and better results across the board. After all, personalized, effective, and timely email content tells your customers will know that you’re in business to help them. And in the world of marketing, everything else is just spam.
Nicolas continues to add, To develop great community with your email newsletter community, ask for feedback through email or social media at the end of each email, and consider sending out a simple survey twice a year to gather feedback. Some companies also create Facebook groups specifically for newsletter subscribers to share feedback, ask questions and connect with other subscribers”.

Build your audience and manage your contact groups. Install our opt-in widget on your website to capture email addresses and automatically sync to contact lists in your account. Upload your own contact lists as either a CSV, TXT or XLS files. Our system will seamlessly integrate into your CRM acting as your second pair of eyes, filtering out unsubscribes and possible errors.

When you're ready to send an email to your list, it's as easy as sending a reply in Outlook or Gmail. Sendloop's editor show your From address and Subject line at the top, lets you pick your subscriber list in the To field, then type in your email with rich or plain text. If you need to edit photos, there's a built-in Creative Cloud-powered editor for simple Photoshop tools in your browser.


That's the great thing about the wide variety of email newsletter apps available. Whether you want to send a curated set of articles weekly to build a following around a topic, or need to send thousands of personalized messages for your multinational corporation daily, there are email apps to fit your needs. You can start simple—even with a free email newsletter app—then grow into the advanced email marketing features the top newsletter apps offer.
It’s hard not to take the unsubscribes personally at first, especially for service-based business owners pouring their heart and soul into content. When you see people leave your list while you’re still trying to gain confidence and footing, it’s demoralizing. But it also doesn’t matter at all. In fact, it’s great. The people leaving aren’t right for you anyway, so they’re really doing you a favor.
“You guys are great, I've been looking for a long time for something to boost my internet business, but I didn't have a lot of the internet skills! With your system it was easy, almost like a walk in the park, no click, respond, click, respond...of a normal setup! With your directions I could do it (and that's really saying something!) Your staff is always prompt and friendly when responding to questions and I appreciate that. When you run a home business, time is money. Most of all your price just can't be beat and I'm recommending you to all of my co-workers. Keep up the great work!!”
In 2009 Return Path reported nearly 30% of commercial emails sent to users did not reach the inbox; in the same year Merkle reported a lack of relevance was the biggest reason users decided to opt-out of emails. With recipients able to dictate what email they chose to receive and given the power to block those they didn’t want, email started to evolve as a pull rather than a push strategy.
Thanks to Garry Lee for sharing his advice and opinions in this post. Garry Lee has worked in online analytics for over 10 years. He began client side using the original WebTrends products and has spent the past 9 years with RedEye focusing on online behavioural services and segmentation. During this time Garry produced the first UK results from analytic driven behavioural email, led industry setting analysis tracking technologies and launched a leading media attribution system – Media Mix. Garry is a professional member of the Web Analytics Association. You can follow him on Twitter or connect on LinkedIn.
76% of marketers see active growth in their number of email subscribers, and that 77% of ROI comes from segmented, targeted, and triggered email campaigns. There’s no denying that email marketing is worth the effort — as long as it’s done correctly. With a variety of advanced email marketing campaign tools at your disposal, you’ll be able to reach out and make contact with an audience that is both widespread and targeted. This means higher conversion rates, improved customer responses, and better results across the board. After all, personalized, effective, and timely email content tells your customers will know that you’re in business to help them. And in the world of marketing, everything else is just spam.
Newsletters are also a great tool for internal communications. This one from Discovery Creative uses recurring columns so that employees know what to expect in each edition, making the email easier to navigate. Doing this through Campaign Monitor is actually really simple—using the drag-and-drop email builder, you can present information in a compelling and engaging way that doesn’t feel like you’re info-dumping on people who might feel they already know the premise behind the story in each column.

We strongly suggest that you get permission from all of your subscribers before sending emails, especially with the European Union’s General Data Protection Regulation in effect. And most email service providers, like VerticalResponse, require you have permission before sending any email through their service. The only time you don’t have to warn readers about ads? If everyone on your list has agreed to receive your emails.
Our highly accurate and superior data includes transactional data, lifestyle data and purchasing behaviors of over 200 million consumers and 15 million+ business decision makers. Our targeted email process identifies qualified prospects that are highly receptive to your offers and costs substantially less than other digital marketing channels. With our unrivaled consumer data, we can help you find your perfect target audience at a level that other companies can’t and our permission-based email marketing services offer an improved, faster, highly measurable and more effective way for you to market your products and services.
"I just wanted to let you all know how much I appreciate this club. I have learned more in a few weeks utilizing all of the resources provided, than I have in six months of internet marketing. My business is really starting to take off. The low cost I paid for membership is absolutley one of the best investments I have ever made. Thank you from the bottom of my heart".
Be friendly. Feel free to use a casual tone in your email newsletters. Since most emails come directly from one person, people expect human voices in their inboxes. There's a good chance your subscribers are already in a informal frame of mind when they're checking their email, so an overly formal or stodgy voice might seem out of place. Plus, they've given you their email address, so you're already on a first-name basis. If you collect first names on your signup form, you can dynamically include them in your email greetings.
Your AWeber account can also integrate with the most well-known shopping cart tools, letting you add new customers each time they make a purchase on your website. If you want to take your marketing efforts to the next level, you can visit AWeber Labs to build your own apps and time-saving tools through the AWeber API. With this kind of flexibility at your fingertips, you can really take advantage of customer data in order to better optimize marketing strategies.

Well, charity: water took an alternate route. Once someone donates to a charity: water project, her money takes a long journey. Most charities don't tell you about that journey at all -- charity: water uses automated emails to show donors how their money is making an impact over time. With the project timeline and accompanying table, you don't even really need to read the email -- you know immediately where you are in the whole process so you can move onto other things in your inbox.
What It Is: Sending high-value content helps your company in two ways: first, it reinforces your brand as an authority on your given subject matter. At the same time, you’re nurturing the leads on your list and keeping their relationship with you warm. That way, when you are ready to release a promotional message, your subscribers will be all ears.
Hung goes on to explain that after deciding on a theme it’s all about forming the content. Saying, “Then I work to draft the content of the email campaign. Afterward, I speak to developers and designers regarding assets required to create the campaign, as well as changes on our platform if the newsletter will lead users to our site to perform specific actions”.
Vertical Response is great email marketing tool for creating professional newsletters as it offers tons (over 700) of designs for email newsletter templates. It also has a lot to offer in terms of editing and integrations (e.g. various CRM software, survey software and more). Additionally, users can create landing pages, conduct A/B testing (e.g. subject line performance), test emails using the Vertical Response test kit and much more.
Designing emails with MailChimp is easy at every level. For beginners with little-to-no design experience, MailChimp offers elegant and versatile templates that can be customized with a drag-and-drop editor, guaranteeing that you’ll find a preset layout or theme to fit your vision. If you’ve already designed the email you want to send or have an in-house developer, MailChimp also allows you to paste in custom code or import HTML and zip files. For those users who are somewhere in between, all of MailChimp’s templates can be personalized by adding bits of custom HTML into the existing themes — it even includes links to an article on HTML email basics with best practices for design and development.

While open rates are an important metric to monitor (how else will subscribers read the message you’ve so painstakingly composed?), click-through rates provide a much better reference point for email success. This data allows you to see the extent of your subscribers’ engagement beyond whether or not they opened your email, since we’re all familiar with opening emails just for the sake of marking them as ‘read.’
Email newsletters, note the word ‘news’, are an informative piece of communication aimed at providing industry and company based news. A newsletter is a strong inbound marketing tool and whilst it may also include a call-to-action like email marketing campaigns, the main difference between the two is the aim of a newsletter is to engage and educate. The aim of an email marketing campaign is sales.
Keep an eye on your stats. Most email newsletter services offer free reports that contain helpful information. Learn how to read and understand your reports, so you can use the stats to improve your campaigns going forward. Pay attention to your open and click rates, and identify any patterns that make those numbers go up or down. If a campaign receives a high number of unsubscribes, then try something different the next time.
Instead of showing the same form asking for their name and email address, Hubspot allows you to identify this lead and show a different offer, or ask a different set of questions to learn more about them over time. This is called Progressive profiling – and it allows you to send more personalised email campaigns as you gather more information on your leads.

There are providers who try to sell you such lists and, in some cases, they even have opt-in proof which would hold up in a court of law. However, most email services we know of won’t let you use those kinds of lists. They don’t want to risk their good sender reputation, so they prohibit the use of purchased mailing lists. Statistics clearly show that the number of complaints is higher than the number of successful clicks for such lists.

Test. Different email clients and mobile devices display emails differently. Send test emails to colleagues, or use a testing program to make sure your emails are going to look good on screens big and small. Testing reveals design mistakes before it's too late, and testing programs can predict whether or not a campaign will get caught in a spam filter. You could even set up accounts with a few different email services for easy testing. Avoid sending one big image as a campaign, and cover your bases with a plain-text option for every email.
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