With a clean and minimalist design, Benchmark is one of the most user-friendly newsletter tools we’ve tried. What’s more, their free Starter plan gives you access to all areas – marketing automation, forms, surveys and reporting included – with a few caveats (you won’t be able to activate automations or A/B tests, for example, and sign-up forms will only allow you to add 75 subscribers a day).

Great Article! Finding prospects for your business and then nurturing them into leads are the building blocks of a sales cycle. Without prospects, there would be no leads, and without leads coming in at the top of your sales pipeline, you can’t expect sales at the bottom. I have use a tool called AeroLeads and it’s really helped a lot for my business growth.

Every subscriber on your list is different, with different needs. So the last thing you want to do is take the one size fits all approach. Think about it, will it be appropriate to send a promotional email to men, when it actually appeals to women? Of course not. There’s little to no chance that every subscriber will be interested in the different types of products you sell.

If you like to customize everything about your emails, down to how they're sent, Sendwithus is the email app for you. It's designed to let you send emails from your own app, using the transactional email sending service of your choice. Instead of building email features into your own app or site, Sendwithus gives your team one place to manage your email templates, organize and sort your contacts, then trigger new emails via a CURL or API call. You can use Amazon SES, Postmark, SendGrid, Mandrill and more to send your messages, then track their stats and more in your Sendwithus dashboard.

"Why aren't millennials moving?" The subject line of this email campaign reads before citing interesting data about relocation trends in the U.S. Trulia doesn't benefit from people who choose not to move, but the company does benefit from having its fingers on the pulse of the industry -- and showing it cares which way the real estate winds are blowing.
Rewarding customers for past purchases, sharing sale information, or encouraging customers to tell their friends about your brand are a few of the things you can do with a segmented list. Or you can categorize customers based on their email behavior (who opened/didn’t open an email). Then, you can target each list differently, either educating them further on your business, or incentivizing them to buy with a unique offer.
No matter what your opinion of mass emails is, I guarantee there are at least a few you actually enjoy receiving and do get real value from. The only emails that are annoying are ones that don’t pertain to you or your situation and needs. And as someone who sends them myself, I can assure you that we absolutely want you to unsubscribe if that’s the case. Nobody wants to annoy you with their business emails!
Don’t feel overwhelmed if you think there are too many types of emails to keep straight to be an effective email marketer. If you keep things simple and focus on the emails that perform best for your program, you will be less likely to overwhelm your subscribers and push them into either unsubscribing, or even worse marking your marketing email as spam.

As you consider building your own email list and sending periodic emails to engage potential clients, think about this: How do you feel about the emails you get that you do enjoy? Can you be that for someone else? Of course, you can! I stay subscribed to a handful of email lists that give me consistent value—personally and in business. Many are from people who inspire me from what they do. These are people I like being reminded of and thinking about once in a while for inspiration and motivation.
Yes, of course. There are different options. You can hire an email marketing agency, for example. Two of our team members have worked for such agencies in the past. It's the most professional way to do email marketing but it comes at a high cost. Depending on how much you want to outsource (copywriting, campaign and artwork creation, project management etc.), it will cost several hundred Dollars per newsletter campaign, if not more.

1: Email marketing features – You can assume that all of the tools in this article offer all of the features you’d expect (pre-built email templates, multiple contact lists, a visual email campaign builder). But some go above and beyond with email A/B testing, automatic send-time optimisation (to maximise your open rates) and little extras like support for inserting emojis into subject lines.
What we liked: Marketing automation is a little more sophisticated than other tools’, with options to build and even test various campaign workflows (e.g. based on page visits, email engagement, product purchases). Reporting is also pretty good, although it’s a little annoying that the free plan doesn’t give you details of who opened and clicked. Their paid plans are pretty affordable, starting at only $25 for 40,000 emails.
Professional, cloud-based email marketing platforms like GetResponse offer plans based on the size of your email marketing list (number of contacts.) Basic plans start as low as $15 monthly, and provide features like email marketing, autoresponders, marketing automation, and landing pages – everything you need to start growing your business. But before committing, you can always try a free plan, and make sure it’s a good fit.
You can design your own email templates or import an HTML page to send as an email, then use those templates for all of your emails. SendinBlue can also market to your users on the go with its integrated SMS marketing. With its site integration, you can see what your customers do on your site and what products they've purchased, then followup via email or SMS automatically or put them on new mailing lists based on their interests. And, you can use the same tool to let everyone know about your latest news and deals.
Be friendly. Feel free to use a casual tone in your email newsletters. Since most emails come directly from one person, people expect human voices in their inboxes. There's a good chance your subscribers are already in a informal frame of mind when they're checking their email, so an overly formal or stodgy voice might seem out of place. Plus, they've given you their email address, so you're already on a first-name basis. If you collect first names on your signup form, you can dynamically include them in your email greetings.

Picture a nicely designed email in your mind, and it likely includes—at most—a small header photo at the top, a background color, and formatted text and images below that. At best, most emails look like nice blog posts—or plain emails. If you want more, FreshMail's templates can make your emails look like beautiful product demo pages, complete with full-sized images, beautiful Google Fonts-powered text, and detailed layouts that go far beyond your standard email.
Thanks Kelly, Mailchimp have definitely come a long way with their UI over the years, it’s just their service that hasn’t caught up ;) I haven’t had the chance to play around with Pure360 as much as I’d like, but I’ve heard the same things echoed by several friends who use their service. Looking at their client list, I think they’re more aimed at large companies though.

Janet: Yeah, and I think one interesting difference between them, as you were saying that with the drip emails, everyone gets the same one depending on where they are in their customer life cycle, versus the newsletter, you sort of enter the stream, where you enter the stream. If you signed up for a newsletter last week, you’ll just start getting that stream of information that they’re sending out.
One of the easiest ways to manipulate data is by throwing it into a spreadsheet. Almost anyone can then easily sort the data and quickly find similar segments. Vision6 lets you do this with your contacts, with a spreadsheet-like interface to filter your contacts. Instead of having to set filters and hope they pick the right people, you can see every field in your contact details, sort by the item you want, then select contacts and turn them into a new segment in seconds.
The CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act became a must-read for all email marketers when it was enacted in 2003. More than just a regulation to prevent and discourage junk mail, the CAN-SPAM Act regulates all commercial email messages. In the eyes of the law, “commercial messages” include “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email promoting content on commercial websites. 
Drip is the perfect solution for you if you’re an eCommerce merchant who wants to convert your visitors into subscribers and customers with intelligent marketing automation. Drip is more than just a typical email marketing service. It lets you have deeper conversations with your customers and send emails at the right time by understanding their purchase intent and behavior.

The task can sound daunting –  generating specific campaigns for individuals when a company has an email list of millions of users – but it’s not. In recent years, there has been an explosion of personally identifiable information (PII) available for companies to use as consumers make purchases on websites, log in to social media networks, and connect their email accounts across devices. When a consumer opts-in to the terms and services of these websites, email marketing agencies can collect hundreds of data points, ranging from name, age, and gender, to date of subscription, lead status, and buying patterns.
Your campaign can be completed once you select your recipients and other campaign-specific details. In the Content section, you’ll find an incredibly useful WYSIWYG editor used for HTML content. Add images, drag and drop items, format text and copy/paste any text you want in your email. Want this layout and format to be used by default for every campaign? Save to Library and you’re covered.
Sending out emails is a seamless process. Just give your campaign a title, set your recipients, design your email and choose the time to send. Pick from twenty default templates with fully customizable options or upload your own. HTML-savvy users are going to be pleased with the advanced editing option. The editor also lets you add, delete, and rearrange sections of your email like text boxes, images, QR codes, social media elements, and Google Maps.
Mailgun is a transactional email API integration—a cloud-based service to send, receive, and track emails. It has excellent features for intelligent inbound routing, storage, and email validation. It simplifies the process of sending transactional or bulk emails. It has searchable logs. You can scale quickly. You can A/B test data. You can use tracking and analytics feature to manage emails.
After Mailchimp, here's another animal in the email marketing zoo. EmailOctopus is a special breed: it's built on top of the Amazon SES service that provides the email infrastructure. The Octopus takes care of the newsletter tool in which you build your email campaign and manage your subscribers. Once you hit the send button it will be channeled through Amazon's email server.
Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This plan is fairly limited because you don’t features like send-time optimization, advanced segmentation, multi-variate testing, etc. You are also required to display their branding in your email. Last but not least, support is restricted to email only, and you may find it not as helpful.
Email marketing companies help small, medium and larges businesses connect online with existing customers to promote the sale of goods and services. Outsourcing email marketing services allows businesses to focus on other areas of business development. Starting an email marketing company requires skills in creating email content and design elements that persuade customers to immediately make a purchase. An understanding of Internet marketing is also useful when creating email marketing campaigns targeted at specific customers.
Seeing as how Mopinion provides a email feedback solution for boosting email marketing campaigns, we thought it was only fitting to provide you with the tools you need to get started with your own email campaigns. In this article, we shed light on which email marketing tools have really proven themselves in the market as well as where they stand in terms of pricing.
If you don’t have implied permission to email a person, then you’ll need express permission. Express permission is granted when somebody specifically gives you permission to send them email campaigns, potentially by entering their email address in a subscribe form on your website, or entering their details into your in-store newsletter subscribe form.
Honor opt-out requests promptly. Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message. You must honor a recipient’s opt-out request within 10 business days. You can’t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request. Once people have told you they don’t want to receive more messages from you, you can’t sell or transfer their email addresses, even in the form of a mailing list. The only exception is that you may transfer the addresses to a company you’ve hired to help you comply with the CAN-SPAM Act.
Watchfinder reexamined their Google Analytics to understand better how to engage their customers. They found that only less than 1% of customers completed a purchase on their first visit. By creating customer personas, they were able to accurately identify customers more likely to buy and target ads specifically to that market segment. The result an increase in average order value by 13% and an increase in ROI by 1300% in 6 months.

The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, due to their high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are an opportunity to introduce or extend the email relationship with customers or subscribers; to anticipate and answer questions; or to cross-sell or up-sell products or services.[4]


Rob, you don’t say who ‘booted’ you from using it. A significant GDPR factor is non-profits having to consent/re-consent those on established email lists and experiencing significant proportions of lists being lost because people miss the notifications or are too busy to fill in yet more forms. However, I have found a few using a ‘one-touch’ re-subscription button that takes immediate effect, without the recipient having to do anything else. It would appear that the re-subscription rate is higher, the easier it is to activate. On enquiry, I was told that they were using mail chimp for this.
Constant Contact's event campaign tool lets you schedule your upcoming events, create a registration page, and spread the word via email and social networks. Then, its social campaigns tool helps you create coupons or downloadable resources for social networks to gain new follows and keep your existing followers excited about your products. Tying it all together is Constant Contact's email tools that let you share these events and promotions in your email newsletter and easily add new subscribers to your lists whenever you run an event or promotion.

Most companies focus on the 3 out of 100 visitors who are ready to buy now, and then there’s the roughly half of all shoppers who will never buy no matter what we do. That means most stores are willingly leaving the 47% of potential customers unaddressed because they’re not nurturing subscribers properly. That’s where an email nurture series comes in.


There’s no denying that email is a huge part of our lives. We receive lots of emails every day – whether its for work, from friends or even from that webshop you purchased from three months back. It is and remains a great way of getting a message across to your target audience without being too invasive. Because email marketing is so effective, it’s role has only become stronger in recent years, even with the rise in popularity of social channels such as Twitter, Facebook and LinkedIn. As a result, there are several great email marketing tools available to choose from, many of which cater to the creation, design, distribution and analysis of emails used in email marketing campaigns.
A very popular email marketing solution, Campaign Monitor provide its users with an easy-to-use drag and drop email builder as well as a drag-and-drop segmenting tool (to create different campaigns with different contacts). Using their email template, users can customise emails to fit their brand. This email marketing tool also offers A/B testing to optimise test subject lines, sender details and email designs.
Most companies focus on the 3 out of 100 visitors who are ready to buy now, and then there’s the roughly half of all shoppers who will never buy no matter what we do. That means most stores are willingly leaving the 47% of potential customers unaddressed because they’re not nurturing subscribers properly. That’s where an email nurture series comes in.
If you've already tried another email newsletter app and want something different, you'll want to be able to move your lists and not have to start over from scratch. Sendloop lets you do just that with its migration assistant to import contacts from a number of email services or even a zip file. It can also import HTML email template you're already using.
Rather than relying on a series of commands listed one after another, GetResponse utilizes a more engaged and visual approach: Users drag and drop actions into the workflow, directly linking triggers and commands in a way that feels more like completing a connect-the-dots than setting up automated emails. This simplifies what can be an otherwise complex process and makes for one element of the GetResponse user experience that beats out MailChimp in terms of convenience.

A premium feature that you won’t find with any of these providers is marketing automation, so it’s worth taking that into account. It’s often also not possible to access advanced reporting with most of these free accounts either. So if you need this kind of sophistication you may need to open up your wallet. You can get an idea of prices, and compare them between providers, with our newsletter cost calculator.
Think about the information that pertains to your customers’ interests, desires, and needs. That could be colorful, opinionated commentary on your industry, original content, sharing resources like software and books or simply things you think are cool. Whatever it is, though, make sure it’s tailored to your brand and the unique offerings and benefits of working with you, as well as the issues you deal with, and the problems you solve in your industry.
Conventional wisdom says that business emails should be sent between 9am-6pm Tuesday-Thursday. Avoid Mondays when people are overwhelmed and Fridays when people are checked out. But in reality, because everyone does this, the vast majority of business emails are delivered between 11am-4pm on Tuesday, Wednesday and Thursday. That’s a lot of volume in the middle of the week.

If you offered subscribers a coupon in exchange for their email address, make sure you set up your email automation to actually send the coupon code in the email. Create an obvious CTA that takes users directly to your website to redeem the coupon. If you offered a PDF or something else in exchange for an email, make sure it’s included in the first one.


Email marketing is one of the most cost effective ways to get targeted traffic to your website. Recent studies have shown that email marketing has a better Return On Investment (ROI) than any other form of direct-response marketing. BuildTraffic.com's Targeted Opt-in Email Marketing allows you to send your email message to millions of potential clients. We offer targeting to over 100+ different categories with campaigns starting as low as $300.00! So what are you waiting for? Start getting more online sales today!
Constant Contact is one of the best e-mail marketing service which I always use to manage my email lists, contacts, email templates, and so on. I am an online entrepreneur and I often use e-mail marketing for my job. This tool helps me to execute easy tracking and reporting about my post and activity on different social media for more response. Your summed up scheduling resources are very effective and I believe I can get more benefit to my site by applying these tools for my work. I have already started using MailChimp and I enjoy it’s forever free plan which allows me to send mail and get engaged with 2000 subscriber.
If sending thousands upon thousands of emails has taught us anything, it’s that personalization is the sure way to find common ground with your target audience. This can be simply mentioning them by first name (we can help you with that) or incorporating other relatable content into your email. Other ways you can boost your email campaigns are automation, testing, and responsive design.
Mailgun is a transactional email API integration—a cloud-based service to send, receive, and track emails. It has excellent features for intelligent inbound routing, storage, and email validation. It simplifies the process of sending transactional or bulk emails. It has searchable logs. You can scale quickly. You can A/B test data. You can use tracking and analytics feature to manage emails.
Nicolas Straut from Fundera mentions, “To create a compelling newsletter, it’s important to maintain a regular template, colors, subject line structure, and send schedule to provide readers with a sense of regularity. The best newsletters allow readers to know what to expect and look forward to while providing interesting content that they engage with”.
Email marketing is one of the most cost effective ways to get targeted traffic to your website. Recent studies have shown that email marketing has a better Return On Investment (ROI) than any other form of direct-response marketing. BuildTraffic.com's Targeted Opt-in Email Marketing allows you to send your email message to millions of potential clients. We offer targeting to over 100+ different categories with campaigns starting as low as $300.00! So what are you waiting for? Start getting more online sales today!
Our highly integrated approach to multichannel marketing provides added benefits for your company, as well. We can create a comprehensive marketing strategy that incorporates your branding efforts, print media, direct mail advertising, and online presence to create synergy and boost your visibility, online traffic, and sales. We deliver exceptional services that produce results.
I’m currently looking for an email marketing service for a mailing list of about 80,000 subscribers. I run an information product business in the fitness industry with a large number of customers buying our ebooks and online courses every day. I’m particularly interested in GetResponse, although I’d be keen to hear your thoughts on the flexibility of their service for creating autoresponders, and integrating with a checkout service (we use WooCommerce).
However, there are still a percentage of small business owners who do not take email marketing seriously. This is mainly because of the misconception that email marketing is reserved for the big players in the market. They assume that you need to have lots of customers and a million dollar revenue stream to actually make profit from their email list.
×