5. Allow Readers the Option of Reading the Newsletter on a Webpage: Particularly for users who read their email on their mobile device, the option to click a link and instead see a hosted version of the newsletter on a webpage instead of having to read the entire newsletter within their inbox is a huge benefit. Offering this option will significantly increase the number of users who explore your newsletter.
Every year, InfoUSA deploys an average of 25 billion emails for thousands of businesses across the country. We also invest over $20 million every year to having the most up-to-date data possible. We employ over 300 full-time researchers to ensure our business and consumer records are current. We then make 24 million calls each year to gather and verify valuable business information.
To ensure your email doesn’t get flagged as SPAM or junk by readers, consider implementing a permission-based approach. Permission marketing is essentially when a recipients have provided explicit consent that they want to receive your email communications – whether by sign-up or other opt-in mechanism. There are a number of things you can do to build an organic, opt-in marketing list. Read about these in my earlier blogs:

Your emails will look great everywhere, since the templates are designed to look great on mobile, and you can have your newsletters automatically shared on Facebook. Once your announcements have gone out, you can come back and check your stats from both your emails and your social network shares, and see what interactions that campaign brought in. And if you need more professional features, their Pro+ service can do your email and social marketing work, including design, for you.
The key here is just not to purposely deceive your recipients. If you are sending a campaign on behalf of ABC widgets, it’s a breach of the laws to put ‘Brad Pitt’ in the From name field to get people to open the campaign. However, arousing curiosity or getting creative with your subject line is perfectly ok, so long as you don’t purposely try to deceive recipients.
"I just wanna say that you guys are the best traffic website ever!! Thanks to you I have made $425 in sales and it's only been a week! Nothing has ever worked for me before! You guys have already earned me way more than the one time fee I paid for your service. I will continue to use your website again and again and I will recommend it to all my friends!"
Whenever possible, add a personal element to your emails. Most email tools allow you to enter shortcodes that will be replaced with the recipient’s name when the email is sent out. Emails from Treehouse Co-Founder Ryan are always fun and personal. The subject lines are creative, messages are sent "from" Ryan's email address, and the content is personalized. If you reply to the mail, you'll even get a prompt response from Ryan himself!

Let me start by saying we do not partake in e-mail farming (using automated programs to scour the internet and grab any e-mail addresses they find). Instead, we gather e-mail addresses legitimately, in a manner similar to how one may acquire direct mail addresses – when a person volunteers their contact info. For e-mail, this can happen then a user signs up for a website (think Expedia or Buy.com). The form they fill out often includes a check box allowing users to opt out of receiving e-mails from the site's partners. These websites sell newly acquired names on a weekly basis to reputable e-mail marketing companies.

This article is informative, but it does not offer distinguishing features between the services covered (other than mailchimp is free). You seemed to go to great lengths to say good things about each – although I’m sure each services has positive aspects. I would have benefited much more from a rating of some sort of the various features of each service, or at least the pros & cons of each.
The CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act became a must-read for all email marketers when it was enacted in 2003. More than just a regulation to prevent and discourage junk mail, the CAN-SPAM Act regulates all commercial email messages. In the eyes of the law, “commercial messages” include “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email promoting content on commercial websites. 
What makes permission email marketing different is not just that you have the approval of the customer to send to them, it's that you, by getting permission, are sending email campaigns to people who really want them. Even with permission email marketing, every once in awhile a person who gave you permission will hit the spam button. But at least you have the proof showing your email service provider that you had permission and you followed the proper procedure.
Not only was this initial email great, but his response to my answers was even better: Within a few days of responding to the questionnaire, I received a long and detailed personal email from Matt thanking me for filling out the questionnaire and offering a ton of helpful advice and links to resources specifically catered to my answers. I was very impressed by his business acumen, communication skills, and obvious dedication to his readers.
Email marketing tools are tools that marketers use to create, send, test, optimize and report on their email campaigns. An email marketing tool could be a specific tool related to email marketing like an email subject line generator, or an inbox placement testing tool, or a suite of tools that enables a marketer to do all their email marketing end-to-end.  
There are hundreds of email marketing services to help you and your business engage with your audience, but far fewer have proven track records. When you’re communicating with customers (or potential ones), you want to be sure your service won’t let you down. We set out to find the email platforms that combine advanced tools for every stage of a campaign — from execution to analysis — with simple interfaces and resources to help you get the most from your email marketing efforts.
Best Practices Calls to Action Coding Content Marketing Copywriting Customer Journey Customer Spotlight Data-Driven Marketing Deliverability Digital Marketing Email Automation Email Design Email Development Email List Email Marketing Email Templates Event Marketing Marketing Automation Metrics Personalization Segmentation Social Media Strategy Subject Line Testing Transactional Email
Email marketing is one of the most effective ways to enhance your small business’s growth. However, if you don’t do what it takes to send highly personalized emails to your list, you’ll find it difficult to see real profits. After all, how much can email marketing really do for you if you’re sending out the same email to all your list? All of your customers are not the same so why should they all receive the same email?
Email marketing has evolved rapidly alongside the technological growth of the 21st century. Prior to this growth, when emails were novelties to the majority of customers, email marketing was not as effective. In 1978, Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email[1] to approximately 400 potential clients via the Advanced Research Projects Agency Network (ARPANET). He claims that this resulted in $13 million worth of sales in DEC products,[2] and highlighted the potential of marketing through mass emails.

Email marketing companies help small, medium and larges businesses connect online with existing customers to promote the sale of goods and services. Outsourcing email marketing services allows businesses to focus on other areas of business development. Starting an email marketing company requires skills in creating email content and design elements that persuade customers to immediately make a purchase. An understanding of Internet marketing is also useful when creating email marketing campaigns targeted at specific customers.
Drip is a great tool for eCommerce businesses, bloggers and digital marketers (beginner or seasoned veteran). In addition to integrations with WordPress and WooCommerce, which make it easier for users to add sign up forms and capture leads, Drip has a lot of unique features that make it competitive. These fun features include list groups, smart email segmentation, and even some tools to help users to reach out to certain audiences. On top of that it is also a marketing automation tool, which means it goes beyond email blasts.

Let’s assume you own an online store that deals with t-shirts. On your email list, you may have both men and women. You probably have people who are only interested in buying polo t-shirts. While other like those graphic tees. Or those into simple, round neck t-shirts. If you send your list the same offers each time, do you think you’ll get a huge response? Not really. Since you are not catering to interests of specific groups of people, you aren’t going to see a high number of sales.
Whenever possible, add a personal element to your emails. Most email tools allow you to enter shortcodes that will be replaced with the recipient’s name when the email is sent out. Emails from Treehouse Co-Founder Ryan are always fun and personal. The subject lines are creative, messages are sent "from" Ryan's email address, and the content is personalized. If you reply to the mail, you'll even get a prompt response from Ryan himself!
Another newsletter provider traditionally known for sending transactional emails, MailJet has evolved into a more complete email service, although their features are still relatively basic (statistics, for instance, are still in beta). Their free plan is generous in terms of capacity (unlimited contacts and up to 6,000 emails a month, with a 200-email daily limit). It’s a little less generous in terms of access, however – premium features like automations, segmentation and A/B testing are only available to try out for free for 30 days.
What It Is: Sending high-value content helps your company in two ways: first, it reinforces your brand as an authority on your given subject matter. At the same time, you’re nurturing the leads on your list and keeping their relationship with you warm. That way, when you are ready to release a promotional message, your subscribers will be all ears.
Finding the right partner for your company's email marketing efforts can be a critical element in your long-term success. At Infogroup Media Solutions, we provide email marketing services that deliver prospective customers and help you reach them more effectively with cost-efficient marketing tools. We bring solutions that integrate your existing branding strategies and boost your company's visibility in the online community.

A. Each separate email in violation of the law is subject to penalties of up to $41,484, and more than one person may be held responsible for violations. For example, both the company whose product is promoted in the message and the company that originated the message may be legally responsible. Email that makes misleading claims about products or services also may be subject to laws outlawing deceptive advertising, like Section 5 of the FTC Act. The CAN-SPAM Act has certain aggravated violations that may give rise to additional fines. The law provides for criminal penalties – including imprisonment – for:
Purchased lists are ineffective, and they impact everyone else who uses Mailchimp, too. If you send emails to a list of people whose contact info you bought, many of the emails will get identified as spam. Some spam filters will flag a campaign if anyone with the same IP has sent spam in the past. When you use Mailchimp, your email is delivered through our servers, so if one person sends spam, it could prevent other users’ emails from reaching inboxes. But by forbidding Mailchimp users from using purchased lists, we increase deliverability for everyone.
Have you ever heard of email campaign feedback? Email feedback plays an important role in customer-centricity. By collecting this feedback within your email campaigns, you provide a platform for two-way communication with your customers where they can share their thoughts and perceptions of your email(s) and the information you’ve provided. In other words, you as an email marketer gain insight into what your readers truly value.
You can design your own email templates or import an HTML page to send as an email, then use those templates for all of your emails. SendinBlue can also market to your users on the go with its integrated SMS marketing. With its site integration, you can see what your customers do on your site and what products they've purchased, then followup via email or SMS automatically or put them on new mailing lists based on their interests. And, you can use the same tool to let everyone know about your latest news and deals.

A very popular email marketing solution, Campaign Monitor provide its users with an easy-to-use drag and drop email builder as well as a drag-and-drop segmenting tool (to create different campaigns with different contacts). Using their email template, users can customise emails to fit their brand. This email marketing tool also offers A/B testing to optimise test subject lines, sender details and email designs.

InfoUSA’s in-house email experts can build your campaign for you! Whether it’s determining how you want to target new customers or creative design, we’ll help you identify the right solution at the right price so you reach millions of potential new customers. Learn more about building a business or consumer email list by clicking one of the buttons below. Or if you’re a self-starter, you can explore our DIY online email builder.
The full-blown version of ActiveCampaign offers an all-in-one solution for a business to house it’s CRM, email marketing, deal flow, sales automation and more. With the offer of one-on-one training and onboarding, without the 4-figure fee that InfusionSoft requires, it’s a great alternative if you want to automate the way you keep in touch with your customers both new and old.
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