If you like to customize everything about your emails, down to how they're sent, Sendwithus is the email app for you. It's designed to let you send emails from your own app, using the transactional email sending service of your choice. Instead of building email features into your own app or site, Sendwithus gives your team one place to manage your email templates, organize and sort your contacts, then trigger new emails via a CURL or API call. You can use Amazon SES, Postmark, SendGrid, Mandrill and more to send your messages, then track their stats and more in your Sendwithus dashboard.
I haven’t heard of Feedblitz – just looking at their website now. Appears that they’re a Feedburner replacement specialising in RSS-to-email (sending your blog subscribers an email about latest posts). Their pricing looks a bit steep (considering Feedburner was free) – so I’d probably choose Mailchimp or Aweber over them? That way you can message up to a few thousand people free of charge.
Loved reading this! Which of these would you recommend so that I could set myself reminders on certain clients so that I can follow up with them in the future? I feel like I am doing a lot of extra steps that I might not have to do if I was using an actual marketing software. I am in the very beginning stages of getting my business out there and I would like to follow up with potential clients down the road with an email… is this a possibility or should I just keep using my excel spreadsheet!?
Email newsletters can provide a wealth of data about who your customers are and offer insight into their preferences. By importing your transaction data to your email service provider, you can identify who your best customers are, who’s about to lapse, or who hasn’t made a purchase yet. You can also round up crucial behavioral metrics through your email newsletters open/click rates.
The key here is just not to purposely deceive your recipients. If you are sending a campaign on behalf of ABC widgets, it’s a breach of the laws to put ‘Brad Pitt’ in the From name field to get people to open the campaign. However, arousing curiosity or getting creative with your subject line is perfectly ok, so long as you don’t purposely try to deceive recipients.
Carl: Right. And then the other big pros and cons to the two is that, imagine you’re the marketer at MailChimp. You and your team go ahead and create this beautiful email drip. Once you’ve created this drip series, you can basically send it and forget it — in the sense that subscribers that join your list or become customers in a month from now, three months from now, or maybe even a year from now will still get this very viable email drip.
In 1998 the Data Protection Act was updated to ensure all email marketing included an opt-out; in 2003 the Can Spam Law was introduced in the US setting the first regulations for commercial emails; in the same year in Europe, the Privacy and Electronic Communications Regulations were introduced defining rules for marketing permission; and in 2004 Sender Policy Framework (SPF) was introduced providing an email validation system to help prevent email spam by verifying a sender IP address.
What's more, you can setup multiple brands inside your Sendy account. That lets you send emails to all the list you need for multiple products or companies. You can even white label Sendy, give your clients access, and host your own email sending service for each of them. Sendy might not just save you money on sending emails; it might make you money, too.
This is very typical to newsletters. So whenever you check your inbox and you look at the emails you received from different companies, most of the times, those are the emails you’re looking at. They’re just newsletter emails that either went to the entire list or the majority of the list. This is content that is relevant either today, or for the season, or for this week and that also includes special promotions as we saw here earlier, new announcements, things that just got out the door.
Today marketing automation systems enabling advanced segmentation allow companies to send highly targeted email communication. Practices such as dynamic content have been introduced to create a near 1-2-1 experience between the user and the brand; and with more emphasis on relevance and engagement in order to achieve a good email reputation, quality is replacing quantity as a strategic approach to email marketing.
This article is extremely engaging and informative! I completely agree with you that email is one of the effective tools of marketing. Emails should deliver messages that appeal to the potential customers of a business organisation. Emails provide the business organisations an opportunity to capture the attention of the target group of people. I particularly liked the idea of product launch campaigns very much. You beautifully explained the concept of product launch campaign and usefulness in the article. With the help of this type of emails, the customers can come to know about new products and benefits. There are many people who make their decisions of purchasing products on the basis of product launch emails. Thanks for this article! Keep writing!
Take, for example, email marketing automation, as well as our ability to segment and create personalized content. A/B testing is another great tool that can be used to increase the effectiveness of campaigns and to help marketers optimize for opens and click-throughs. Further data from Salesforce reveals that combining email marketing with social advertising leads to a 22% increase in purchase probability.
The requirements of the Act are fairly straightforward, yet easily overlooked. For example, did you know that if you fail to include your postal address on a commercial email, then the Federal Trade Commission (FTC) could fine you? In fact, each separate email that violates the CAN-SPAM Act is subject to penalties of up to $16,000. There are no exceptions for business-to-business email. All email – even messages to former customers announcing a new product line – must comply with the law.
When you're ready to send an email to your list, it's as easy as sending a reply in Outlook or Gmail. Sendloop's editor show your From address and Subject line at the top, lets you pick your subscriber list in the To field, then type in your email with rich or plain text. If you need to edit photos, there's a built-in Creative Cloud-powered editor for simple Photoshop tools in your browser.