Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
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Basic text-based email editors to fully designed HTML or JavaScript templates are just some of the features these packages can provide businesses. You can manage your contacts by simply keeping a list of names and email addresses or you can create a complex database full of subscribers segmented by demographic slices and engagement levels. Which method you choose really just depends on how much of your budget you're willing to allocate towards the email marketing software that can give your company the features it needs. 

AWeber is an internet email marketing software that is very popular among digital marketers who are engaged in serious marketing. This software has evolved to become a very useful tool that helps both the newbies and the pros alike in email marketing. It comes with convenient features that assist everyone who want to earn money from email marketing and AWeber is often the email marketing platform of choice.
If you don’t have implied permission to email a person, then you’ll need express permission to send them campaigns. Express permission is granted when somebody specifically gives you permission to send them email campaigns, likely by entering their email address in a subscribe form on your website, or entering their details into your in-store newsletter subscribe form.

Carl: Yeah, absolutely. And then on the drip side, often times, when you create a drip, you want to, before you even map what the drip is going to look like, have a goal in mind. So what is your goal? In the example we shared with MailChimp, their goal was to get new customers onboarded and to get them to know about the different features that they offer.
What It Is: Given the statistic above, referral marketing deserves a place in every business’s email marketing arsenal. This can be done as a simple plain text message asking clients to refer you to others in their network, or as part of an incentivized program like AirBNB’s (pictured above), which encourages recipients to share the email or offer with their friends and family.

You have the final say over every aspect of your email marketing communication. Do you have a team of people executing your campaigns? Through team management you can take full control over your email marketing projects and make sure your campaigns run smoothly and the right people on your team have the right access level within your GetResponse account.
Your emails need to stand out—but you don't have time to customize emails for every campaign. Campaign Monitor's email editor includes fewer options than many other email design tools, but that makes it a far faster way to customize your messages. Start with with pre-made templates and drag in new sections you want—and use its examples of variations other teams are using for inspiration. Or, hand-code your own template using Campaign Monitor's simple email code snippets, and host your CSS and assets on Campaign Monitor's server.
Want an email and SMS marketing tool that can integrate with your site? SendinBlue is an app that's designed for just that. With WordPress, WooCommerce, PrestaShop, and Magento plugins, as well as an API to connect to in-house apps, SendinBlue can work directly with your eCommerce store to send email newsletters, drip campaigns, and transactional emails from your site.
This article is informative, but it does not offer distinguishing features between the services covered (other than mailchimp is free). You seemed to go to great lengths to say good things about each – although I’m sure each services has positive aspects. I would have benefited much more from a rating of some sort of the various features of each service, or at least the pros & cons of each.
In regards to recommendations, I’d probably try out MailerLite or MailChimp to begin with, they have relatively good subscriber and email limits, along with an easy to use system. MailerLite has some great features, such as landing pages and multiple languages, while still being wallet-friendly, even in their paid plans. MailChimp can get pretty pricey in their paid tiers but has some really great integration options.

Emails about the latest happenings at your company can get boring. To capture your customers' attention, you should write emails that are focused on their interests, not yours. ActiveCampaign makes that easier with its full-featured CRM alongside with its email newsletter tool. You can gather detailed info about each of your customers, then divide them into lists based on interests, locations, and more.
The ability to track onsite events makes ActiveCampaign unique from other services. For example, you can track custom event calls from within mobile apps, billing apps and more. All your customer data will be organized in a sales CRM that gives you a complete picture of your customers. You can use this data to create highly effective marketing campaigns and followups.
Carl: Right, and so they’re giving you this information one step at a time to make sure you as a customer have time to process it and digest it. That’s much more user-friendly than just sending you like, “Here’s our startup guide”, in this like 30-page PDF. Right? So that’s the goal behind this email series that they have. Sometimes you’ll have companies who’s goal is to sell.
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