Carl: Right, and so they’re giving you this information one step at a time to make sure you as a customer have time to process it and digest it. That’s much more user-friendly than just sending you like, “Here’s our startup guide”, in this like 30-page PDF. Right? So that’s the goal behind this email series that they have. Sometimes you’ll have companies who’s goal is to sell.
When people talk about email marketing, lots of them forget to mention transactional emails. These are the automated emails you get in your inbox after taking a certain action on a website. This could be anything from filling out a form, to purchasing a product, to updating you on the progress of your order. Often, these are plain text emails that marketers set and forget.
Want an email and SMS marketing tool that can integrate with your site? SendinBlue is an app that's designed for just that. With WordPress, WooCommerce, PrestaShop, and Magento plugins, as well as an API to connect to in-house apps, SendinBlue can work directly with your eCommerce store to send email newsletters, drip campaigns, and transactional emails from your site.
In 1998 the Data Protection Act was updated to ensure all email marketing included an opt-out; in 2003 the Can Spam Law was introduced in the US setting the first regulations for commercial emails; in the same year in Europe, the Privacy and Electronic Communications Regulations were introduced defining rules for marketing permission; and in 2004 Sender Policy Framework (SPF) was introduced providing an email validation system to help prevent email spam by verifying a sender IP address.
At EmailToolTester, we are suckers for good design, and that’s why we love online art retailer Society6’s newsletter. Each one feels handcrafted, with eye-catching illustrations and designs. There’s also plenty of interesting content for their artistically-inclined audience. We don’t even mind receiving their regular promotional emails, as they’re always so beautifully presented!
Along with bullet points, it’s necessary to create ‘a-ha’ moments. Jx Tan from Momentum Digital explains, “The aim of our newsletter is to engage and educate. Therefore, my team strives to provide a (1) visually engaging end-product and (2) provide “A-Ha” moments for subscribers who read our newsletter. We define “A-Ha” moments as combining data and insight to deliver actionable business value to our subscribers”.
With the exception of their email templates (which aren’t the most inspiring), everything about Constant Contact is generally quite good. Unlike other email marketing tools, there are no bells or whistles with Constant Contact. You’re probably not going to be blown away by any of their features, but equally, there’s nothing too underwhelming either.

We all need inspiration to do our jobs better. And whether you are a marketing rock star or a total newbie – it is always good to learn from the best email marketing campaigns in order to improve your own content. However, it is really hard to find good email marketing campaign examples as you usually need to be subscribed to an email list. And even if you are subscribed, it is really difficult to discover a good campaign, as you are getting tons of automated newsletters day after day. But we’ve compiled a list of some of the best email marketing campaign examples to inspire your own next campaign.
If you've been hacking together email newsletters by abusing your email app's BCC field, Campayn might be the easiest way to break that habit and start sending proper email updates. It can import your contacts from a variety of apps—including your Gmail and Yahoo! Mail address books—and will keep up with all of their info just like a real address book, including their social media profiles.

We also love how consistent the design of Uber's emails is with its brand. Like its app, website, social media photos, and other parts of the visual branding, the emails are represented by bright colors and geometric patterns. All of its communications and marketing assets tell the brand's story -- and brand consistency is one tactic Uber's nailed in order to gain brand loyalty.

Why It’s Important: Magdalena Georgieva, writing for Hubspot, shares the following incredible statistics: “We took a look at 21 of our existing thank-you emails and found that, on average, they generated a 42% open rate and a 14% CTR. For comparison, we then looked at the generic marketing emails we’ve sent to one group of our buyer personas. The sample used here was larger – 131 emails – which, on average, generated a 12% open rate and a 6% CTR.”
Another option, which is really more theoretical than anything else, is running your own email server. A quick cost/benefit analysis often makes this an unrealistic option for most small businesses. Sending out emails isn’t that much of a problem. However, if your email server doesn’t have a good sender reputation, your emails won’t be accepted by major email services such as Gmail, Yahoo, AOL etc.
One of the advantages of email marketing is that it can be used to connect with a varied selection of individuals and audiences. On the other hand, because it is so versatile, there really isn’t any single set of best practices that always result in effective campaigns. Therefore, the ability to test email campaigns with built-in testing tools can help you determine what is effective, and what belongs in the spam folder.
A premium feature that you won’t find with any of these providers is marketing automation, so it’s worth taking that into account. It’s often also not possible to access advanced reporting with most of these free accounts either. So if you need this kind of sophistication you may need to open up your wallet. You can get an idea of prices, and compare them between providers, with our newsletter cost calculator.
Describing itself as an ‘ECRM’ (ecommerce CRM), Drip’s focus is all about managing the customer lifecycle. This is evident in its comprehensive library of workflow-based automations, ample ecommerce integrations, tagging functionality and conversion tracking. Drip’s easy-to-navigate interface and solid deliverability rates also get a big thumbs up from us. Its main drawback? The free plan’s unlimited email sends are a little pointless considering the 100-subscriber limit.
Scope, created by Litmus lets you scope an email from inside. The tool beautifully displays the desktop view alongside an actual mobile screenshot. The sleek code inspector enables viewing email source code, decode and clean up the HTML. Scope, created by Litmus lets you scope an email from inside. The tool beautifully displays the desktop view alongside an actual mobile screenshot. The sleek code inspector enables viewing email source code, decode and clean up the HTML.
As of mid-2016 email deliverability is still an issue for legitimate marketers. According to the report, legitimate email servers averaged a delivery rate of 73% in the U.S.; six percent were filtered as spam, and 22% were missing. This lags behind other countries: Australia delivers at 90%, Canada at 89%, Britain at 88%, France at 84%, Germany at 80% and Brazil at 79%.[8]

With more than 224 million users across the country, you may already know the answer. Yes—we’re talking about smartphone users. A whopping 47% of people open emails on their smartphone, according to the DMA. That’s beats 37% and 16% of people who open emails on desktop and tablet, respectively. The takeaway is mobile experience is absolutely critical to a successful email campaign.
It doesn't matter what a business type you have: our advanced email marketing system will increase your brand awareness, build a loyal customer base and improve conversions. There are no contracts or setup fees – you pay only a flat monthly fee based on the number of active contacts you maintain with your list or the number of emails sent during a particular period.
Yes, of course. There are different options. You can hire an email marketing agency, for example. Two of our team members have worked for such agencies in the past. It's the most professional way to do email marketing but it comes at a high cost. Depending on how much you want to outsource (copywriting, campaign and artwork creation, project management etc.), it will cost several hundred Dollars per newsletter campaign, if not more.
Relevance: Sending targeted messages to niche audience segments gives you the freedom to create messages that are unique to that specific group. Send your niche audience content that they want to see. Show them something that will resonate. Make them remember your message, and more importantly, your brand. Use this opportunity to address the customer by name, mention their most recent purchase, or talk about the product they added to their cart on your website. Connect with the customer in a way that shows them you value them.
Create a website to advertise your email marketing company online. Include the features and benefits of hiring a commercial email marketing company, contact information, work-related experience, sample email, client list, testimonials of satisfied clients and terms of service information. Terms of service information may include prices for email template design and email delivery to those on client email lists, specialized email marketing packages for small, medium- and large-sized companies and payment options.
This salad company has a fresh and absolutely stunning design. They say that ‘green looks good on you!’, so go and make an order with just a few steps! When you unlock The Green Status, you get an email that you just unlocked some perks. One of these perks is a free salad on your birthday! So, if you wanted a big quinoa bowl, then it is time to treat yourself!
Yes. Subject lines play an important part in getting your customers to open your emails. Rubin Manzoor, Content Marketing Manager at Contact Monkey, says “emails need to have an interesting subject line to grab readers’ attention.” Sometimes it takes more than one try to get it right — it’s good to test a few different options. According to Hubspot, “47% of marketers say they test different email subject lines to optimize their emails' performance.”

However, there are still a percentage of small business owners who do not take email marketing seriously. This is mainly because of the misconception that email marketing is reserved for the big players in the market. They assume that you need to have lots of customers and a million dollar revenue stream to actually make profit from their email list.
As with every other email: Include a CTA. Don’t forget that dopamine:  Present them with a discount coupon and invite them to make another purchase with you, or invite them to refer their friends to you. Make it easy for them to do either, including providing links that take them straight through to a personalized shopping cart (to make the purchase, with the discount applied), or referral program (with their personalized sharing link displayed).
Most companies focus on the 3 out of 100 visitors who are ready to buy now, and then there’s the roughly half of all shoppers who will never buy no matter what we do. That means most stores are willingly leaving the 47% of potential customers unaddressed because they’re not nurturing subscribers properly. That’s where an email nurture series comes in.
Get direct access to those who matter in your target market, and improve your marketing and sales drive with our targeted email marketing lists. The success a quality, current and consistent targeted lists plays in your business success cannot be downplayed. Even well thought-out marketing and sales drive have fallen short because of inadequate and inaccurate list building services.
Gathering customer feedback via email works well for a few reasons. Your subscribers have already given you permission to contact them, which means they’re naturally more engaged than the broad audience you’d reach by publishing your survey on your website – and they’re more likely to have a vested interest in whatever you do with this information.
For many types of software—file sharing, projects, and content management or eCommerce especially—it often makes sense to self-host apps, customize them for your needs, and run them from your own server once your company's large enough. Not email. Sending emails from your own server simply is too much trouble for all but the largest companies. You'll likely see your emails blocked by spam filters, or your servers swamped when you send messages to a large list.
Do you have an email marketing crush? We do. And it is Aesop! Their newsletters have everything you need – beautiful, simple illustrations, unique colors, and interesting content. In their emails, you can discover what to listen to, what to see, where to go. It has a very brief description, but if you want to continue reading, there is always a button for it.
Loved reading this! Which of these would you recommend so that I could set myself reminders on certain clients so that I can follow up with them in the future? I feel like I am doing a lot of extra steps that I might not have to do if I was using an actual marketing software. I am in the very beginning stages of getting my business out there and I would like to follow up with potential clients down the road with an email… is this a possibility or should I just keep using my excel spreadsheet!?
Carl: They’re most likely to open a new emails when they just sign up, versus a month from now, versus a year from now. You’ll see this tail basically, your email rate tailing off in terms of open rates and click rates, and that is expected. So as a marketer, if you see that, don’t freak out. It doesn’t mean that your second or third email are really bad. It’s just a normal user behavior that you’ll see throughout your campaigns.

That said, your confirmation emails don’t have to be boring templates. Use them, as Hipmunk does in the example above, to engage subscribers and get them ready to interact with your brand. Here, Hipmunk shares all the different benefits users have access to; yours could include links to FAQs, helpful articles, “Start here” guides, or other resources that create a more positive experience for your subscribers.


Tell recipients how to opt out of receiving future email from you. Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future. Craft the notice in a way that’s easy for an ordinary person to recognize, read, and understand. Creative use of type size, color, and location can improve clarity. Give a return email address or another easy Internet-based way to allow people to communicate their choice to you. You may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all commercial messages from you. Make sure your spam filter doesn’t block these opt-out requests.
×