However, there are still a percentage of small business owners who do not take email marketing seriously. This is mainly because of the misconception that email marketing is reserved for the big players in the market. They assume that you need to have lots of customers and a million dollar revenue stream to actually make profit from their email list.
Readers of email are merciless. If your messages are not targeted to their needs, they will quickly delete your message or, worse yet, they may unsubscribe from your mailing list. To increase the relevance of your messages, think about how to make creative connections with what's going on in your readers' world. Possibilities include holiday and seasonal promotions, connections to major news stories and entertainment events.

Now that you've picked an app to send your email newsletter, it's time to make it a part of your workflow. There's no reason to hand-copy your contacts into your email lists or export your email lists to your CRM later. Instead, app automation tool Zapier can tie all of your apps together, making sure everyone gets added to your email lists and more.
Getting started shouldn't be daunting. Generally, you'll know right away whether you like a user interface (UI) or not, and most of the contenders we reviewed offer free trials so you can poke around before dropping any cash. Luckily, most of these services have modern-looking graphics and uncluttered layouts. These are not the complex business software UIs of yesterday. Be careful, though, as some free trials require a credit card. This means you need to be sure to cancel your trial before you're billed if you're not happy with the service.
The task can sound daunting –  generating specific campaigns for individuals when a company has an email list of millions of users – but it’s not. In recent years, there has been an explosion of personally identifiable information (PII) available for companies to use as consumers make purchases on websites, log in to social media networks, and connect their email accounts across devices. When a consumer opts-in to the terms and services of these websites, email marketing agencies can collect hundreds of data points, ranging from name, age, and gender, to date of subscription, lead status, and buying patterns.
Hi. thank you for the great information. I currently have Mail Chimp and it is set up to sync between my WordPress site and Mail Chimp. the problem is it isn’t and new subscribers to my blog are not being updated onto the list on the Mail chimp end. I have tried several fixes and nothing is working. I am unsure what to do now after endless googling it may be time to quit Mail Chimp. Seems others are having this problem also.
I haven’t heard of Feedblitz – just looking at their website now. Appears that they’re a Feedburner replacement specialising in RSS-to-email (sending your blog subscribers an email about latest posts). Their pricing looks a bit steep (considering Feedburner was free) – so I’d probably choose Mailchimp or Aweber over them? That way you can message up to a few thousand people free of charge.
A common example of permission marketing is a newsletter sent to an advertising firm's customers. Such newsletters inform customers of upcoming events or promotions, or new products.[12] In this type of advertising, a company that wants to send a newsletter to their customers may ask them at the point of purchase if they would like to receive the newsletter.
The post is very informative and the list you have shared with is great, but the Constant Contact is good I think to start the company as the live chat features are powerful in it can solve the one query on time. But it’s chargeable that to $20 at least it should be $10, I don’t know much about its but I’ll try for that free package and check it. Thank You.
Molly K. McLaughlin is a New York-based writer and editor with more than a decade of experience covering technology. She has tested and reviewed all sorts of software, mobile apps, and gadgets. Before launching her freelance business, she was an editor at PC Magazine, covering consumer electronics, followed by a stint at ConsumerSearch.com, a revie... See Full Bio

I wondered, what are your thoughts on solutions like Mailigen, Vertical Response, Mad Mimi, and Campaign Monitor? I know there’s a never ending list of possible email software companies that you could compare, but these ones in particular interested me as they seem to offer many similar services to those that you mentioned. Have you come across them before, and if so would you advise using them over GetResponse?
InfoUSA’s in-house email experts can build your campaign for you! Whether it’s determining how you want to target new customers or creative design, we’ll help you identify the right solution at the right price so you reach millions of potential new customers. Learn more about building a business or consumer email list by clicking one of the buttons below. Or if you’re a self-starter, you can explore our DIY online email builder.
Last but absolutely not least – Aweber, GetResponse and Vertical Response all have solid Privacy and Anti-Spam Policies in place that are 100% trustworthy as of Dec 2016 at last check. All companies change their policies though so always check the final print (toward the bottom) and make sure you know exactly what you and your clients have “Opted In” for.
Shinesty’s Ben Lauderdale, mentions that customer comments also play a big part in tailoring their newsletter as well. Saying that “Everything we write and create has to be irreverent and on brand. We use customer comments, break the fourth wall, create engaging quizzes, and also create infographics to convey why people should buy the product or products we’re writing about”.

Hi. thank you for the great information. I currently have Mail Chimp and it is set up to sync between my WordPress site and Mail Chimp. the problem is it isn’t and new subscribers to my blog are not being updated onto the list on the Mail chimp end. I have tried several fixes and nothing is working. I am unsure what to do now after endless googling it may be time to quit Mail Chimp. Seems others are having this problem also.


Where they should improve: Although they promote themselves as ‘the world’s largest marketing automation platform’, their automation could be massively improved with a workflow editor and more automations beyond just autoresponders. Emails also have a tendency to end up in Gmail’s Promotions tab – fine if your emails are promoting sales and offers, but less than ideal if they’re informational or transactional. The interface could also be a bit more user-friendly.
76% of marketers see active growth in their number of email subscribers, and that 77% of ROI comes from segmented, targeted, and triggered email campaigns. There’s no denying that email marketing is worth the effort — as long as it’s done correctly. With a variety of advanced email marketing campaign tools at your disposal, you’ll be able to reach out and make contact with an audience that is both widespread and targeted. This means higher conversion rates, improved customer responses, and better results across the board. After all, personalized, effective, and timely email content tells your customers will know that you’re in business to help them. And in the world of marketing, everything else is just spam.
MailChimp may be the first email newsletter app you think of it you spend any time listening to podcasts—or have ever seen any of its monkey-themed shirts and hats. But beyond the swag, MailChimp is an app that's serious about helping you send better emails. You'll find everything here from a drag-and-drop email editor to rich subscriber profiles that track your contacts' interactions with your emails.
This salad company has a fresh and absolutely stunning design. They say that ‘green looks good on you!’, so go and make an order with just a few steps! When you unlock The Green Status, you get an email that you just unlocked some perks. One of these perks is a free salad on your birthday! So, if you wanted a big quinoa bowl, then it is time to treat yourself!

A lot of components come together when sending out an email newsletter: a software or web application that creates the newsletter, and an email server that sends it out. Generally speaking, you’re free to manage each of these components separately. You can install the newsletter software on your server or client computer, and then use the email server provided by your web hosting provider (e.g. Namecheap or GoDaddy).


While this is mostly just a legacy feature from pre-Zapier times, the native integrations can enable connections that are not possible on Zapier. Our recommendation would be to search on Zapier for the tools that you currently use, and if they’re all on there, choose one of the email marketing tools above that provides the most triggers and actions.


Alot of email marketing companies will charge several hundred dollars or even thousands of dollars more than we do to send out your emails. This is because many of these companies are simply purchasing the list from the source companies like ours to send out your emails. They will purchase from us then add their markup and end up selling our email marketing service to their end users. As such, it is very hard for businesses to make money by email marketing with prices so high. Cut out the middleman and use our email marketing service direct from the source.
Thanks to Steve Krug’s popular book you may have heard this before – Don’t make your customer think. Consider ways in which you can make it a no-brainer next step to hit the “buy” button. Personalized content and a strong call-to-action are a couple of fundamental ways to do that for the right customer. So targeted email marketing helps you put the right content in front of the right customers. This results in removing as much resistance as possible.
Thе mоrе уоu kеер уоurѕеlf іn front оf роtеntіаl clients аnd сurrеnt сlіеntѕ (і.е. іn their email inbox) thе mоrе money thеy will spend оn your services оvеr tіmе. Why? Because thеу are соnѕtаntlу rеmіndеd that you are there tо help. Plus уоu аrе аblе tо kеер them uр-tо-dаtе on your nеw рrоgrаmѕ and ѕеrvісеѕ that they would not have known about otherwise!

The Australian Spam Act 2003 is enforced by the Australian Communications and Media Authority, widely known as "ACMA". The act defines the term unsolicited electronic messages, states how unsubscribe functions must work for commercial messages, and gives other key information. Fines range with 3 fines of AU$110,000 being issued to Virgin Blue Airlines (2011), Tiger Airways Holdings Limited (2012) and Cellar master Wines Pty Limited (2013).[14]
Handyman Connection’s Derek Christian explains, “The most important element is the subject line of the email. We look for a compelling idea that can be communicated in less than 60 characters. The topic drives the rest of the newsletter. That idea is what the entire thing is designed around. We start with the copy for the subject then we work back from there”.
This article is extremely engaging and informative! I completely agree with you that email is one of the effective tools of marketing. Emails should deliver messages that appeal to the potential customers of a business organisation. Emails provide the business organisations an opportunity to capture the attention of the target group of people. I particularly liked the idea of product launch campaigns very much. You beautifully explained the concept of product launch campaign and usefulness in the article. With the help of this type of emails, the customers can come to know about new products and benefits. There are many people who make their decisions of purchasing products on the basis of product launch emails. Thanks for this article! Keep writing!
After Mailchimp, here's another animal in the email marketing zoo. EmailOctopus is a special breed: it's built on top of the Amazon SES service that provides the email infrastructure. The Octopus takes care of the newsletter tool in which you build your email campaign and manage your subscribers. Once you hit the send button it will be channeled through Amazon's email server.
Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites. The law makes no exception for business-to-business email. That means all email – for example, a message to former customers announcing a new product line – must comply with the law.
What makes permission email marketing different is not just that you have the approval of the customer to send to them, it's that you, by getting permission, are sending email campaigns to people who really want them. Even with permission email marketing, every once in awhile a person who gave you permission will hit the spam button. But at least you have the proof showing your email service provider that you had permission and you followed the proper procedure.
If you were to discover a marketing channel that would allow your business to earn back $38 for every $1 invested in it, what would you do? The reality is that you probably don’t have to imagine. Chances are that your business already uses it. Email marketing has an average ROI of 3,800%, firmly setting it apart as the single most sound marketing-investment channel available. That doesn’t necessarily mean that every business is using it as effectively as it could be. After all, if the average ROI for email campaigns is 3,800%, then that leaves a lot of room for businesses to outperform and underperform, which means that the competition, when it comes to email marketing, is decidedly fierce.
Whatever form your newsletter takes, know it’s just one of many touchpoints. But it’s the most direct way to speak to the people who may be your clients someday consistently with no marginal cost. Focus on delivering value to them—even if there’s only 10 of them at first. For most service businesses just two or three new clients for the year is such a big payoff that nurturing a small list of interested subscribers thoughtfully is completely worth it. However, if you sell low cost products then quantity is important and building a huge list would be your goal.    
Make it shareable. Send content that people want to share, and make it easy for them to do it. Sure, subscribers can forward your campaign to friends, but that's a lot to ask. Include a public link to the web version of your campaign so people can read it outside of their email programs, and consider adding Twitter and Facebook links to your newsletter, so readers can share your content where they're already active. When their friends start sharing and subscribing, you'll know it's working.
When you segment your email list by interest, you are no longer doing guesswork. You can segment your subscribers according to the call to action in your email. Segment subscribers who click on this link. If the subscriber clicks on a link leading to a round-neck t-shirt, you can segment them as someone interested in that type of t-shirt. And as new products come in this category, you can email them about it.
That's the great thing about the wide variety of email newsletter apps available. Whether you want to send a curated set of articles weekly to build a following around a topic, or need to send thousands of personalized messages for your multinational corporation daily, there are email apps to fit your needs. You can start simple—even with a free email newsletter app—then grow into the advanced email marketing features the top newsletter apps offer.
In addition to satisfying legal requirements, email service providers (ESPs) began to help customers establish and manage their own email marketing campaigns. The service providers supply email templates and general best practices, as well as methods for handling subscriptions and cancellations automatically. Some ESPs will provide insight and assistance with deliverability issues for major email providers. They also provide statistics pertaining to the number of messages received and opened, and whether the recipients clicked on any links within the messages.

Whatever form your newsletter takes, know it’s just one of many touchpoints. But it’s the most direct way to speak to the people who may be your clients someday consistently with no marginal cost. Focus on delivering value to them—even if there’s only 10 of them at first. For most service businesses just two or three new clients for the year is such a big payoff that nurturing a small list of interested subscribers thoughtfully is completely worth it. However, if you sell low cost products then quantity is important and building a huge list would be your goal.    
Clean Your List Regularly – On a regular basis, remove bounced emails, unsubscribes, and other non-deliverables from your list. When you send to these and they bounce back, it can trigger a block or filters on your emails to all addresses. Use an email validation service that will check for inactive accounts as well as duplicates, old domains, records that have requested no messages, honeypots designed to catch spam bots, and other issues that could hurt future deliverability rates.
3: Ease of use – With some email marketing tools it’s taken me almost 3 hours just to make an email marketing template look acceptable on a mobile device. While all email marketing tools advertise visual email builders & easy-to-use interfaces, some are better than others. We’ll review some of the best below with screenshots to compare them side-by-side.
Email marketing has evolved rapidly alongside the technological growth of the 21st century. Prior to this growth, when emails were novelties to the majority of customers, email marketing was not as effective. In 1978, Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email[1] to approximately 400 potential clients via the Advanced Research Projects Agency Network (ARPANET). He claims that this resulted in $13 million worth of sales in DEC products,[2] and highlighted the potential of marketing through mass emails.
As with any free plan, there are limits to the size of your audience. MailChimp’s Forever Free plan allows up to 2,000 subscribers and 12,000 emails per month, which will likely be enough if you’re a small business owner or running your own website. But if you know your business will be expanding soon (or if you already have more than 2,000 subscribers), this may not be enough to serve your needs. Even without these features, MailChimp’s free service is far and away the best email marketing service for the least, and has the capabilities to compete with some of the best paid services as well.
Mailjet is an all-in-one email marketing solution used for sending, tracking and delivering marketing and transactional emails. Some highlight features include its intuitive email editor (e.g. drag-and-drop and ready-to-use newsletter templates), personalisation, smart market segmentation, contact management, as well as a free plug-and-play email API.
Ensure Your Contacts Are Opted In – The last thing you want is for someone to flag your email as spam. If someone isn’t sure why they’re getting an email from you, that’s a bad sign as it can quickly lead to high spam rates and eventual blacklisting. Only send to people who have requested information from you, and use a double opt-in and email confirmation process to avoid this issue.
One former client of mine started using Hubspot for about $50/month, but after adding a few extra features and growing his list he was soon paying $2,000/month which had to be paid annually. For many small businesses, there’s a big difference between $50 leaving the bank account and $24,000 – especially when other tools can offer similar (or better products) at a fraction of this amount.
eTargetMedia is committed to working with each and every client on an individualized plan to not only meet but to exceed marketing goals and ROI. We bring together multi-channel marketing solutions that encompass a combination of superior data, excellent customer service and engaging creative solutions to help clients across all industries better identify and understand their customers, produce measurable results in customer acquisition, drive traffic of highly qualified leads and increase revenue.
Great article here. Pls. I’m a little bit confused. All I just need is a vendor that has a Landing page feature, allows for autoresponder, allows for promotion of genuine mlm and affiliate business, and cost effective for beginner. I tried Mailchimp but got suspended just within two weeks with them, and the customer care pretty bad and arrogant. Please advice
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