I haven’t heard of Feedblitz – just looking at their website now. Appears that they’re a Feedburner replacement specialising in RSS-to-email (sending your blog subscribers an email about latest posts). Their pricing looks a bit steep (considering Feedburner was free) – so I’d probably choose Mailchimp or Aweber over them? That way you can message up to a few thousand people free of charge.
How you communicate with your customers speaks volumes about you. That’s why CreateSend helps you produce quality, professional emailers using a library of templates. Enjoy the results you want without the hard work: you can choose from more than 20 free templates OR if you prefer you can request our custom-design service for a totally individual approach.
An email list is nothing without subscribers. You already have customers and fans, so AWeber focuses on making sure those people will get added to your email lists. It natively integrates with WordPress, PayPal, and Facebook so you can add fans from places they already interact with your company. You can import subscribers from a spreadsheet, or paste a plain text list of contacts and let AWeber figure out the names and emails.
There are providers who try to sell you such lists and, in some cases, they even have opt-in proof which would hold up in a court of law. However, most email services we know of won’t let you use those kinds of lists. They don’t want to risk their good sender reputation, so they prohibit the use of purchased mailing lists. Statistics clearly show that the number of complaints is higher than the number of successful clicks for such lists.
Create a marketing strategy to attract clients. Join the Greater Houston Partnership to network with other businesses in the Houston area. Join social networking sites, such as The E-mail Marketer's Club, to meet other email marketers and those looking to hire an email marketing company. Compile a list of potential clients using local business directories such as HoustonBusiness.com or the Houston Yellow Pages. Contact potential clients by phone or send an email demonstrating your email marketing abilities.
What It Is: Given the statistic above, referral marketing deserves a place in every business’s email marketing arsenal. This can be done as a simple plain text message asking clients to refer you to others in their network, or as part of an incentivized program like AirBNB’s (pictured above), which encourages recipients to share the email or offer with their friends and family.
3. Prioritize the Content That Users Will Care About in the Top Three Inches: In a typical email preview pane, you will have approximately three inches to display your content and allow a reader to decide whether to read the full email or not. Make sure that your most engaging newsletter content appears within these top three inches and do not waste the space with graphic headers or filler "welcome" content. 

You might also want to link to your social media profiles and other channels where you’d like subscribers to connect. Rather than being the sole focus of an email, this could be a component to one or more emails. Including other ways to connect is a great way to get users to engage with your brand on multiple channels, giving you more chances to stay top-of-mind.
A/B test your headlines – For emails going to larger audiences, don’t be afraid to test different types of subject line. If you are contacting several hundred prospects at once via autoresponder, try a handful of different headlines to see which perform best. Software that supports A/B testing in a single batch is even more effective because you can keep all variables static except for the subject line.
Another tool built by AppSumo, List Builder is an email marketing tool that helps you build up your mailing lists. It captures (engaged) visitors right before they are about to leave with pops that are triggered by clicks and timers. It is a very easy tool to use as it has a drag-and-drop functionality and features that can be customised to your brand.
Email marketing is a simple and proven strategy to promote your business. It attracts new customers and helps maintain close relationships with loyal customers. There's a long list of email marketing services available today and most operate at relatively low prices, with packages to fit every business size and need. It's just a matter of determining which features and tools you need and how much you're willing to spend.
Nicolas Straut from Fundera mentions, “To create a compelling newsletter, it’s important to maintain a regular template, colors, subject line structure, and send schedule to provide readers with a sense of regularity. The best newsletters allow readers to know what to expect and look forward to while providing interesting content that they engage with”.
Gathering customer feedback via email works well for a few reasons. Your subscribers have already given you permission to contact them, which means they’re naturally more engaged than the broad audience you’d reach by publishing your survey on your website – and they’re more likely to have a vested interest in whatever you do with this information.
Ensure Your Contacts Are Opted In – The last thing you want is for someone to flag your email as spam. If someone isn’t sure why they’re getting an email from you, that’s a bad sign as it can quickly lead to high spam rates and eventual blacklisting. Only send to people who have requested information from you, and use a double opt-in and email confirmation process to avoid this issue.
Given the robust features at the planning and execution phases of email campaigns, we had high hopes for MailChimp’s analysis and reporting — and we weren’t disappointed. Reports include all the standard performance indicators, but it also includes analysis pulled from the millions of emails sent through MailChimp. This enables you to see how your campaign stacks up against the industry average, a level of detail that’s rare among free services. Add to that an integration with Google Analytics and an interactive map that shows where in the world your emails are being opened, and you’ve got a service that seems impossibly comprehensive for a free plan.
Today marketing automation systems enabling advanced segmentation allow companies to send highly targeted email communication. Practices such as dynamic content have been introduced to create a near 1-2-1 experience between the user and the brand; and with more emphasis on relevance and engagement in order to achieve a good email reputation, quality is replacing quantity as a strategic approach to email marketing.

A list is an easy way to offer something of value, sell a product or service, and not seem too obvious about it. A list gives a customer a subconscious message that your email is organized in a way that makes it an easy read. They'll be more compelled to open your email if they know ahead of time that they'll not be facing a wall of text. Add products or services to this list and you'll not only get them interested in opening your email, but you can showcase various products at the same time. Here are some good examples:
I recently had my MailChimp account suspended. One of my sites is in the ‘make money online’ space. It’s a completely legitimate website, but apparently if your emails contain keywords they don’t like, they will suspend you. I would not recommend using them. Contacting support I just get form responses that are completely unhelpful. There’s no phone support- just account termination. Really bad experience. Luckily, this is a very new site- but imagine if you have thousands of emails and they just shut you down without ANY recourse.

Clean Your List Regularly – On a regular basis, remove bounced emails, unsubscribes, and other non-deliverables from your list. When you send to these and they bounce back, it can trigger a block or filters on your emails to all addresses. Use an email validation service that will check for inactive accounts as well as duplicates, old domains, records that have requested no messages, honeypots designed to catch spam bots, and other issues that could hurt future deliverability rates.

What makes permission email marketing different is not just that you have the approval of the customer to send to them, it's that you, by getting permission, are sending email campaigns to people who really want them. Even with permission email marketing, every once in awhile a person who gave you permission will hit the spam button. But at least you have the proof showing your email service provider that you had permission and you followed the proper procedure.
What makes permission email marketing different is not just that you have the approval of the customer to send to them, it's that you, by getting permission, are sending email campaigns to people who really want them. Even with permission email marketing, every once in awhile a person who gave you permission will hit the spam button. But at least you have the proof showing your email service provider that you had permission and you followed the proper procedure.
Every year, InfoUSA deploys an average of 25 billion emails for thousands of businesses across the country. We also invest over $20 million every year to having the most up-to-date data possible. We employ over 300 full-time researchers to ensure our business and consumer records are current. We then make 24 million calls each year to gather and verify valuable business information.
According to a 2017 study, 55% of emails are now opened on mobile devices, which means providing a marketing experience that works on both desktop and mobile platforms is more essential than ever. Both of our top picks include the ability to automatically convert your desktop designs into mobile-friendly formats, and most other major companies do as well — Whichever service you choose, make sure it provides this function so that your emails will read the way you want them to, no matter what platform they’re being read from.

That's great for your own emails, but even more helpful if your job is sending emails for others. If you run a marketing or design agency, you can build Campaign Monitor templates, white-label the app, and let your clients send emails through your account with your custom designs. Combine that with its easy-to-use automation tools, and it's a great way to help all of your clients do better email marketing.
The requirements of the Act are fairly straightforward, yet easily overlooked. For example, did you know that if you fail to include your postal address on a commercial email, then the Federal Trade Commission (FTC) could fine you? In fact, each separate email that violates the CAN-SPAM Act is subject to penalties of up to $16,000. There are no exceptions for business-to-business email. All email – even messages to former customers announcing a new product line – must comply with the law.
You can collect relevant information from your contacts along the subscription process and use it to tailor the communication to their needs and preferences. Based on the data you can create segments of people sharing common traits. Use the information you gather to display dynamic content in your emails. Dynamic content is known as “smart HTML” and allows you to show different images, CTAs, and wording, depending on your customers’ preferences and actions.
For years, I’ve focused on giving the branding and small business insights I’ve gathered through my own experiences in my articles, knowing that as I build fans and a bigger audience, more work will flow in my direction. Year after year, my content continues to get better and more focused on the benefits my business offers to clients and in turn my audience gets bigger too. It takes time, but the perseverance is worth it.
GetResponse is an email marketing tool that helps businesses both maintain their contacts as well as coordinate professional marketing campaigns. It offers a very easy-to-manage database, users can create individual campaigns and manage multiple emailing lists within the software. GetResponse can also be used to build landing pages and surveys and publish newsletters on social media accounts such as Twitter and Facebook.
Both MailChimp and GetResponse offer scoring tools to gauge the quality of your contacts, which makes it simple to determine who you should be contacting; used in tandem with automated workflows, you can easily set up segmented campaigns based on the quality of your subscribers, sending targeted messages to different recipients in order to increase engagement.
To better understand their subscribers and what they’re interested in, Finish Line decided to tag the site to track subscriber behavior in order to develop a broader understanding of who their customers are. They also integrated their tracking into their e-mail service provider so they could automatically send certain types of e-mails to certain groups.
According to Amanda Zantal-Wiener, writing for Hubspot, “In the email, The Bowery Presents pulled shows from New York venues – where I purchased tickets for many events when I lived there – for artists similar to the ones I saw live. And when I finally purchased tickets to see one of these artists in Boston? It re-personalized my emails to let me know about shows there.”
Relying on people to organically land on your site can be frustrating. It’s kind of like looking for a gas station to fill a nearly empty tank with Google Maps or Waze on the fritz. Instead, use your email newsletter to direct people there. Invite them to view your content or provide them with an incentive to stop by your site. Make sure to use a strong call to action, like in this example from nonprofit Parkrun:
Opt-in email: Opt-in email is any commercial email sent to people who have specifically signed up to receive it. Permission, in this respect, is clear-cut. If you have a list based on people who have signed up to receive emails about travel in general but not your travel agency, it doesn't qualify as specific permission. If you have a list of people who have agreed, in some form of writing, link clicking or other evidence, that they want to receive emails from your travel agency specifically, you fall well within the bounds of opt-in.
To better understand their subscribers and what they’re interested in, Finish Line decided to tag the site to track subscriber behavior in order to develop a broader understanding of who their customers are. They also integrated their tracking into their e-mail service provider so they could automatically send certain types of e-mails to certain groups.
It’s also important to look at what content has already done well for you. As this content will make a great addition to your newsletter. Amber Ooley from Thrive Internet Marketing Agency says, “I pull the top-performing blog posts and other content from the last week based on Google Analytics, website engagement, and social media shares. Then, I’ll craft it all into a consistent email template”.
AWeber is another popular email marketing tool with a number of great features. Using a drag and drop editor, users can easily create automated emails and make use of their high-quality autoresponder capabilities. Users can also create subscription forms and place them on the website, blog or Facebook page. Within this tool, you can pull up charts showing how many contacts opened emails or clicked on links within your message.
As a growing business, you may also be looking for a CRM solution, and you'll find that the more advanced email marketing services have begun to crossover into CRM. It makes sense: Both types of software deal with managing and communicating with customers. A handful of these services are one-stop shops, either offering both email marketing and CRM out of the box or as add-on services.

The ability to track onsite events makes ActiveCampaign unique from other services. For example, you can track custom event calls from within mobile apps, billing apps and more. All your customer data will be organized in a sales CRM that gives you a complete picture of your customers. You can use this data to create highly effective marketing campaigns and followups.


It doesn't matter what a business type you have: our advanced email marketing system will increase your brand awareness, build a loyal customer base and improve conversions. There are no contracts or setup fees – you pay only a flat monthly fee based on the number of active contacts you maintain with your list or the number of emails sent during a particular period.


Wow such a detailed review! I have tried MailChimp before and I found it too expensive. After that i’ve signed up to Mailerlite and got hooked. It’s either free or cheapish depending on your subscribers’ lists. With other email software providers, you’d need to make an investment even if you’re running a small shop or a blog. And let’s be honest, not everyone of us can afford it :)
Targeted email marketing differs to its bulk counterpart by sending customised emails to certain demographics, based on their needs. For example, if your brand formulated a product or service aimed at 18 – 24-year-olds, ideally you’d want to target this core audience above any other. You may have a location-specific service, meaning you only wish to attract Glaswegians or those living in Hampshire. Targeted email marketing can help you achieve this and much, much more…
The National Small Business Ombudsman and 10 Regional Fairness Boards collect comments from small businesses about federal compliance and enforcement activities. Each year, the Ombudsman evaluates the conduct of these activities and rates each agency’s responsiveness to small businesses. Small businesses can comment to the Ombudsman without fear of reprisal. To comment, call toll-free 1-888-REGFAIR (1-888-734-3247) or go to www.sba.gov/ombudsman.

It doesn't matter what a business type you have: our advanced email marketing system will increase your brand awareness, build a loyal customer base and improve conversions. There are no contracts or setup fees – you pay only a flat monthly fee based on the number of active contacts you maintain with your list or the number of emails sent during a particular period.


In 2009 Return Path reported nearly 30% of commercial emails sent to users did not reach the inbox; in the same year Merkle reported a lack of relevance was the biggest reason users decided to opt-out of emails. With recipients able to dictate what email they chose to receive and given the power to block those they didn’t want, email started to evolve as a pull rather than a push strategy.

How you communicate with your customers speaks volumes about you. That’s why CreateSend helps you produce quality, professional emailers using a library of templates. Enjoy the results you want without the hard work: you can choose from more than 20 free templates OR if you prefer you can request our custom-design service for a totally individual approach.
We just started using MailChimp because it seems to be the only one that offers a free account for small or new users. The problem is that there are so many steps for a potential subscriber to go through with both double opt-in and recaptcha, that we are getting at best complaints to worst, plain nasty comments posted on our Facebook page. We don’t know how many would be subscribers we lost because of this.

I recently had my MailChimp account suspended. One of my sites is in the ‘make money online’ space. It’s a completely legitimate website, but apparently if your emails contain keywords they don’t like, they will suspend you. I would not recommend using them. Contacting support I just get form responses that are completely unhelpful. There’s no phone support- just account termination. Really bad experience. Luckily, this is a very new site- but imagine if you have thousands of emails and they just shut you down without ANY recourse.
Alot of email marketing companies will charge several hundred dollars or even thousands of dollars more than we do to send out your emails. This is because many of these companies are simply purchasing the list from the source companies like ours to send out your emails. They will purchase from us then add their markup and end up selling our email marketing service to their end users. As such, it is very hard for businesses to make money by email marketing with prices so high. Cut out the middleman and use our email marketing service direct from the source.
2. Make Links Clear and Visible & Use Text Links: Make sure that all links to your website, partner sites or other locations are clear and visible. When possible, default to blue, underlined links for easy user recognition. Though in web design it is often unadvisable to use the words "click here" in a link, in email design it typically is more effective to use the words "click here." Make sure that your links are text links and not image-based links as images may not appear in all emails.
Think about the information that pertains to your customers’ interests, desires, and needs. That could be colorful, opinionated commentary on your industry, original content, sharing resources like software and books or simply things you think are cool. Whatever it is, though, make sure it’s tailored to your brand and the unique offerings and benefits of working with you, as well as the issues you deal with, and the problems you solve in your industry.
Rather than relying on a series of commands listed one after another, GetResponse utilizes a more engaged and visual approach: Users drag and drop actions into the workflow, directly linking triggers and commands in a way that feels more like completing a connect-the-dots than setting up automated emails. This simplifies what can be an otherwise complex process and makes for one element of the GetResponse user experience that beats out MailChimp in terms of convenience.

In 2002 the European Union (EU) introduced the Directive on Privacy and Electronic Communications. Article 13 of the Directive prohibits the use of personal email addresses for marketing purposes. The Directive establishes the opt-in regime, where unsolicited emails may be sent only with prior agreement of the recipient; this does not apply to business email addresses.


Newsletters are also a great tool for internal communications. This one from Discovery Creative uses recurring columns so that employees know what to expect in each edition, making the email easier to navigate. Doing this through Campaign Monitor is actually really simple—using the drag-and-drop email builder, you can present information in a compelling and engaging way that doesn’t feel like you’re info-dumping on people who might feel they already know the premise behind the story in each column.
Active Trail is an automated communications platform that focuses on SMS and email marketing campaigns. It has a user-friendly newsletter and email editor with a drag-and-drop interface as well as an advanced image editor. Additionally, Active Trail includes predictive delivery which helps users predict the optimal time to send emails to their recipients. It also includes ready-to-use sign up and lead forms, A/B testing and Personalisation tools.
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