If you were to discover a marketing channel that would allow your business to earn back $38 for every $1 invested in it, what would you do? The reality is that you probably don’t have to imagine. Chances are that your business already uses it. Email marketing has an average ROI of 3,800%, firmly setting it apart as the single most sound marketing-investment channel available. That doesn’t necessarily mean that every business is using it as effectively as it could be. After all, if the average ROI for email campaigns is 3,800%, then that leaves a lot of room for businesses to outperform and underperform, which means that the competition, when it comes to email marketing, is decidedly fierce.


Finding the right partner for your company's email marketing efforts can be a critical element in your long-term success. At Infogroup Media Solutions, we provide email marketing services that deliver prospective customers and help you reach them more effectively with cost-efficient marketing tools. We bring solutions that integrate your existing branding strategies and boost your company's visibility in the online community.
But that’s not all. You also want to do this to show Google and other email providers that people actually want your emails. In a 2014 interview with Campaign Monitor, a Gmail representative with the Gmail Anti-Abuse Team said that they want to “see evidence that your recipients love, or at the very least, want your messages.” In other words, if you have many inactive subscribers—they don’t open or click your emails—your emails will more likely hit the promotions tab, or worse, the spam folder.
Test. Different email clients and mobile devices display emails differently. Send test emails to colleagues, or use a testing program to make sure your emails are going to look good on screens big and small. Testing reveals design mistakes before it's too late, and testing programs can predict whether or not a campaign will get caught in a spam filter. You could even set up accounts with a few different email services for easy testing. Avoid sending one big image as a campaign, and cover your bases with a plain-text option for every email.
A. If an email advertises or promotes the goods, services, or websites of more than one marketer, there’s a straightforward method for determining who’s responsible for the duties the CAN-SPAM Act imposes on “senders” of commercial email. Marketers whose goods, services, or websites are advertised or promoted in a message can designate one of the marketers as the “sender” for purposes of CAN-SPAM compliance as long as the designated sender:
You have the final say over every aspect of your email marketing communication. Do you have a team of people executing your campaigns? Through team management you can take full control over your email marketing projects and make sure your campaigns run smoothly and the right people on your team have the right access level within your GetResponse account.
An email list is nothing without subscribers. You already have customers and fans, so AWeber focuses on making sure those people will get added to your email lists. It natively integrates with WordPress, PayPal, and Facebook so you can add fans from places they already interact with your company. You can import subscribers from a spreadsheet, or paste a plain text list of contacts and let AWeber figure out the names and emails.
Everything's simpler in Mad Mimi. The email editor helps you search for stock photos, the audience tab shows all your contact details in a tabbed table similar to a spreadsheet, and its social tool lets you add your social profiles to every email automatically. And if that's not enough, click the Add Things button to add a form builder, RSS-to-email tool, drip campaigns, personalization tools, and more. That lets you make Mad Mimi an email newsletter with just the features you want.
Historically, it has been difficult to measure the effectiveness of marketing campaigns because target markets cannot be adequately defined. Email marketing carries the benefit of allowing marketers to identify returns on investment and measure and improve efficiency.[citation needed] Email marketing allows marketers to see feedback from users in real time, and to monitor how effective their campaign is in achieving market penetration, revealing a communication channel's scope. At the same time, however, it also means that the more personal nature of certain advertising methods, such as television advertisements, cannot be captured.
Check out Pure360 – from their website it seems like they have both SMS services and integration with Salesforce. I can’t vouch for their service as I’ve never used it, although I did used to live about two minutes from their offices in Brighton! The other option would be something like Infusionsoft. I’m pretty certain that they have SMS functionality, and would be very surprised if they didn’t integrate with Salesforce.
According to Amanda Zantal-Wiener, writing for Hubspot, “In the email, The Bowery Presents pulled shows from New York venues – where I purchased tickets for many events when I lived there – for artists similar to the ones I saw live. And when I finally purchased tickets to see one of these artists in Boston? It re-personalized my emails to let me know about shows there.”
John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and the number 698 fastest growing company in the USA in the 2017 Inc. 5000. As a digital marketing expert and in-demand public speaker, Lincoln is consistently named one of the top influencers in the industry. In 2017, he was the recipient of the Search Engine Land "Search Marketer of the Year" award. Ignite Visibility crafts custom digital marketing strategies for clients, including services in SEO, social media, paid media, email marketing, Amazon and more.

Why It’s Important: Magdalena Georgieva, writing for Hubspot, shares the following incredible statistics: “We took a look at 21 of our existing thank-you emails and found that, on average, they generated a 42% open rate and a 14% CTR. For comparison, we then looked at the generic marketing emails we’ve sent to one group of our buyer personas. The sample used here was larger – 131 emails – which, on average, generated a 12% open rate and a 6% CTR.”


Work as a team from the same Mailjet account. Separate your activities using sub-accounts, invite an unlimited number of users, and control what they can do by defining their roles and advanced permissions. Each team member will be able to work independently, within a well-defined scope of abilities. Maximize your efficiency, maintain full control.
An important note about affiliate advertising: writing and updating the reviews in our blog involves a lot of time and effort! So to finance this, we sometimes include affiliate advertising links in our posts. This means that if you buy a product or service after clicking on a link to a product featured in one of our reviews, we may receive a commission on the sale. You can view a full list of the products we receive commission on here. 
If you offered subscribers a coupon in exchange for their email address, make sure you set up your email automation to actually send the coupon code in the email. Create an obvious CTA that takes users directly to your website to redeem the coupon. If you offered a PDF or something else in exchange for an email, make sure it’s included in the first one.
Molly K. McLaughlin is a New York-based writer and editor with more than a decade of experience covering technology. She has tested and reviewed all sorts of software, mobile apps, and gadgets. Before launching her freelance business, she was an editor at PC Magazine, covering consumer electronics, followed by a stint at ConsumerSearch.com, a revie... See Full Bio
Full-featured email apps don't have to be complicated and confusing to use. VerticalResponse proves that with its clean, simple interface that makes it simple to make beautiful emails and send them to your contacts. You can use its pre-made templates, add your own photos complete with filters, and then turn the templates into both emails and matching signup forms.
This is supported not only via the written content in your email and the fact you’ve sent it only to the relevant demographic, but also the fact that targeted emails include the most relevant links to your website. Sending an email to someone in the ‘research’ stage with tailored content is great, but if the links to your website included direct them to the ‘request a quote’ page, this could damage the relationship. However, include a link to your ‘guides’ section or a page of case studies will help them form an educated opinion.

In 1991, the introduction of the Internet completely revolutionised how everyone would live, work and play. For marketers across the world it opened the door to a new way of mass communication. When Hotmail (then known as HoTMaiL) launched as the first free web based email service it gave marketers a whole new way to reach customers. Previously email was only available to students or employees. The introduction of personal email addresses (that were free and available to all) transformed direct marketing.

From a business perspective, emails are widely used as a cost-effective as well as efficient way of acquiring new customers, boosting sales, building up your brand awareness and fostering a sense of trust among your customers. Email marketing has also shown a better ROI compared to other marketing channels. According to a survey conducted by Direct Marketing Association and Demand Metric, email had an ROI of nearly 122%, whereas other channels such as social media had just 28%.

ConvertKit is a very easy-to-use email marketing tool, “built by creators, for creators”. This somewhat newer tool helps marketers, bloggers, writers take their email lists and grow their business through forms, trackable data and automations. It also has very digestible reporting for subscriber acquisition, an extensive knowledge base and email support.
Conventional wisdom says that business emails should be sent between 9am-6pm Tuesday-Thursday. Avoid Mondays when people are overwhelmed and Fridays when people are checked out. But in reality, because everyone does this, the vast majority of business emails are delivered between 11am-4pm on Tuesday, Wednesday and Thursday. That’s a lot of volume in the middle of the week.
A. Each separate email in violation of the law is subject to penalties of up to $41,484, and more than one person may be held responsible for violations. For example, both the company whose product is promoted in the message and the company that originated the message may be legally responsible. Email that makes misleading claims about products or services also may be subject to laws outlawing deceptive advertising, like Section 5 of the FTC Act. The CAN-SPAM Act has certain aggravated violations that may give rise to additional fines. The law provides for criminal penalties – including imprisonment – for:

Not only was this initial email great, but his response to my answers was even better: Within a few days of responding to the questionnaire, I received a long and detailed personal email from Matt thanking me for filling out the questionnaire and offering a ton of helpful advice and links to resources specifically catered to my answers. I was very impressed by his business acumen, communication skills, and obvious dedication to his readers.
If someone doesn’t open your email, it doesn’t necessarily mean they are not interested. They could be out of the office, didn’t see the email, or were too busy to read or reply when it was sent. Most people don’t empty their inboxes, so once it’s missed, it’s unlikely to be seen again. To counter this, resend emails to non-openers a week later with a new subject line.
For these emails to be effective, however, they need to be targeted, well-written and designed to drive opens and clicks. To ensure this is the case and to provide the best possible return on investment for your email marketing efforts, we’ve created a step-by-step walkthrough. In it, you’ll learn exactly what it takes to research, prepare, and execute the perfect email campaign.
The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, due to their high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are an opportunity to introduce or extend the email relationship with customers or subscribers; to anticipate and answer questions; or to cross-sell or up-sell products or services.[4]
Forever Free is lacking when it comes to customer service. MailChimp provides customers with extremely comprehensive articles, videos, and other resources to make all the details of your email marketing easy. But for customers on the Forever Free plan, that’s where the buck stops. There’s no phone number to call if you’re experiencing difficulties with your service, and email support is only available for the first 30 days of your subscription. After that, you’re on your own.

If you’re a small business owner who’re just getting started with email marketing, then Constant Contact is the best email marketing service for you. It comes packaged with all the features that you’ll need to grow your email list. Plus, you can make use of their 60-day free trial without any contract or commitment. That way, you can experiment and get to know their tools before you actually have to start paying.
It’s been 42 years since Ray Tomlinson sent the first ever email. The history of email itself is one thing, but the evolution of email marketing is quite another. Over the past 42 years, email (the ability to send messages through a network) has evolved into one of the most cost effective forms of direct marketing. Not only is the method fast and cheap, but it has opened the door to how marketers can monitor and react to consumer behaviour in a way that was never previously possible.
Our targeted email advertising system will safely and automatically advertise your website to thousands of new double opt-in leads every week. You choose the targeting of your email ads, we collect the targeted opt-in leads, and then we do all the mailing! We offer the best solo ads in the industry. Our email ad service is 100% opt-in and spam free.
Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt. (Seriously. They give away a new design every week.) They also sometimes have fun survey questions where they crowdsource for their blog. This week's, for example, asked subscribers what they would do if the internet didn't exist.
If you like to customize everything about your emails, down to how they're sent, Sendwithus is the email app for you. It's designed to let you send emails from your own app, using the transactional email sending service of your choice. Instead of building email features into your own app or site, Sendwithus gives your team one place to manage your email templates, organize and sort your contacts, then trigger new emails via a CURL or API call. You can use Amazon SES, Postmark, SendGrid, Mandrill and more to send your messages, then track their stats and more in your Sendwithus dashboard.
Haven’t used email marketing as much as I should. Previously, we tried using ImnicaMail because of their pricing but it was as good as not having an email marketing campaign; all our mail was sent to spam (since they did not manage their customers’ list for spam). Thought email marketing wasn’t effective until I found out our emails were being sent to the spam box. Learnt my lesson there.
A premium feature that you won’t find with any of these providers is marketing automation, so it’s worth taking that into account. It’s often also not possible to access advanced reporting with most of these free accounts either. So if you need this kind of sophistication you may need to open up your wallet. You can get an idea of prices, and compare them between providers, with our newsletter cost calculator.
Clean Your List Regularly – On a regular basis, remove bounced emails, unsubscribes, and other non-deliverables from your list. When you send to these and they bounce back, it can trigger a block or filters on your emails to all addresses. Use an email validation service that will check for inactive accounts as well as duplicates, old domains, records that have requested no messages, honeypots designed to catch spam bots, and other issues that could hurt future deliverability rates.

To ensure your email doesn’t get flagged as SPAM or junk by readers, consider implementing a permission-based approach. Permission marketing is essentially when a recipients have provided explicit consent that they want to receive your email communications – whether by sign-up or other opt-in mechanism. There are a number of things you can do to build an organic, opt-in marketing list. Read about these in my earlier blogs:


5. Allow Readers the Option of Reading the Newsletter on a Webpage: Particularly for users who read their email on their mobile device, the option to click a link and instead see a hosted version of the newsletter on a webpage instead of having to read the entire newsletter within their inbox is a huge benefit. Offering this option will significantly increase the number of users who explore your newsletter.
Shinesty’s Ben Lauderdale, mentions that customer comments also play a big part in tailoring their newsletter as well. Saying that “Everything we write and create has to be irreverent and on brand. We use customer comments, break the fourth wall, create engaging quizzes, and also create infographics to convey why people should buy the product or products we’re writing about”.
SendX prides themselves on being a simple email marketing solution aimed at non-marketers. One of their most unique features is “Opti-Send technology” which automatically resends campaigns to contacts who didn’t open the first email, boosting open rates. This has been considered a best practice in the email marketing space for many years, yet is surprisingly manual to set up in most email marketing tools.

The percentage of email opens on mobile devices continues to grow. According to the GetResponse Email Marketing Benchmarks report, webmail opens make up 56.52% of all email opens, followed by mobile opens at 26%, and desktop opens at 16.99%. The responsive email design tool means you can make sure that your email looks great on any screen, automatically.
Get direct access to those who matter in your target market, and improve your marketing and sales drive with our targeted email marketing lists. The success a quality, current and consistent targeted lists plays in your business success cannot be downplayed. Even well thought-out marketing and sales drive have fallen short because of inadequate and inaccurate list building services.
Newsletters are different to other types of marketing emails, such as autoresponders (e.g. welcome emails), transactional or triggered/automated emails. However, they can sometimes overlap. Each has an important part to play in any successful email marketing strategy, so newsletters should be used to complement these emails, rather than being an alternative to them.
One former client of mine started using Hubspot for about $50/month, but after adding a few extra features and growing his list he was soon paying $2,000/month which had to be paid annually. For many small businesses, there’s a big difference between $50 leaving the bank account and $24,000 – especially when other tools can offer similar (or better products) at a fraction of this amount.
This Belgian newsletter provider do have a free plan for up to 1,000 contacts, with a pretty good level of access to different features, but there’s a lot that needs to be improved. For one, both their templates and editor are extremely outdated (ever seen an email that looks like it’s been put together in Microsoft Word? Then you get the picture). The reporting on the free plan is also a little scant – you won’t get data on opens, clicks, or contact activity. And their navigation is a bit clunky. In general, YMLP feels like a bit of a dinosaur compared to the other more modern-looking and feature-rich tools. It’s not one of the free email marketing software we’d recommend.
Thе mоrе уоu kеер уоurѕеlf іn front оf роtеntіаl clients аnd сurrеnt сlіеntѕ (і.е. іn their email inbox) thе mоrе money thеy will spend оn your services оvеr tіmе. Why? Because thеу are соnѕtаntlу rеmіndеd that you are there tо help. Plus уоu аrе аblе tо kеер them uр-tо-dаtе on your nеw рrоgrаmѕ and ѕеrvісеѕ that they would not have known about otherwise!
Everything's simpler in Mad Mimi. The email editor helps you search for stock photos, the audience tab shows all your contact details in a tabbed table similar to a spreadsheet, and its social tool lets you add your social profiles to every email automatically. And if that's not enough, click the Add Things button to add a form builder, RSS-to-email tool, drip campaigns, personalization tools, and more. That lets you make Mad Mimi an email newsletter with just the features you want.
One of the advantages of email marketing is that it can be used to connect with a varied selection of individuals and audiences. On the other hand, because it is so versatile, there really isn’t any single set of best practices that always result in effective campaigns. Therefore, the ability to test email campaigns with built-in testing tools can help you determine what is effective, and what belongs in the spam folder.
Handyman Connection’s Derek Christian explains, “The most important element is the subject line of the email. We look for a compelling idea that can be communicated in less than 60 characters. The topic drives the rest of the newsletter. That idea is what the entire thing is designed around. We start with the copy for the subject then we work back from there”.
×