For example, retail email senders are often heavily focused on products so their newsletters will typically include a lot of product-focused content. But the amount of “product” in your newsletter will vary depending on your industry. Health and wellness companies, on the other hand, can focus on the “benefits” or lifestyles of the recipients more and provide related content that keeps exercise (the product in this instance) top of mind for recipients.
As an email service that’s strongly geared to ecommerce, Omnisend has a lot of exceptional features, including automation workflows, the ability to automatically add your store’s products to your newsletters, and cool email add-ons like scratch cards and gift boxes. The bad news – none of these are available on the free plan. Regardless, the free plan is pretty hard to beat if you’re looking to send email in high volumes, with an allowance of 15,000 emails per month (2,000 per day). You also get A/B testing, website tracking, 24/7 support, deep reporting, and up to 3 forms/landing pages. Not bad at all.
AWeber is an internet email marketing software that is very popular among digital marketers who are engaged in serious marketing. This software has evolved to become a very useful tool that helps both the newbies and the pros alike in email marketing. It comes with convenient features that assist everyone who want to earn money from email marketing and AWeber is often the email marketing platform of choice.
Constant Contact is a fairly experienced email marketing tool, with nearly 20 years experience in the industry. Customers can take advantage of professional (and mobile optimised) email templates, various customisation options, easy set up and engagement-driving action blocks. This software also includes list building tools, automated welcome emails, contact list segmentation, and email tracking.
7: Security & compliance – If you have European citizens on your email list, you need to ensure that you’re email marketing tool is GDPR compliant. If you’re capturing particularly sensitive data (or are of a certain size), you may need to consider higher security standards. In this short section, we’ve briefly compared the security features & compliance standards (such as HIPAA, GDPR, ISO). If this is gobbledegook to you, don’t worry – skip straight over this section.
When you're ready to send an email to your list, it's as easy as sending a reply in Outlook or Gmail. Sendloop's editor show your From address and Subject line at the top, lets you pick your subscriber list in the To field, then type in your email with rich or plain text. If you need to edit photos, there's a built-in Creative Cloud-powered editor for simple Photoshop tools in your browser.
The requirements of the Act are fairly straightforward, yet easily overlooked. For example, did you know that if you fail to include your postal address on a commercial email, then the Federal Trade Commission (FTC) could fine you? In fact, each separate email that violates the CAN-SPAM Act is subject to penalties of up to $16,000. There are no exceptions for business-to-business email. All email – even messages to former customers announcing a new product line – must comply with the law.
Remember, most visitors won't read your entire email but will simply scan it, looking for clues to quickly answer their questions. For best results, use short blocks of text and bullets to make your message easier to scan. A call to action should be visible "above the fold" - that is, within the first screen full of information that the reader will see. Make sure that any links are clearly formatted as clickable links. If you're using images for links, make sure they look clickable as well (for example, a button that contains the words "more information" or "order now").
Tell recipients how to opt out of receiving future email from you. Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future. Craft the notice in a way that’s easy for an ordinary person to recognize, read, and understand. Creative use of type size, color, and location can improve clarity. Give a return email address or another easy Internet-based way to allow people to communicate their choice to you. You may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all commercial messages from you. Make sure your spam filter doesn’t block these opt-out requests.
The enhanced tracking option links to your website through Salesforce or Google Analytics. To use “auto-responders”, you must have a paid account – you can automatically trigger specific responses or segment users based on actions they take. After sending out your emails, MailChimp allows you to integrate your social channels to post regular updates on Twitter and Facebook.
Best are the extra apps and tools that come along with MailChimp. MailChimp's mobile apps let you send emails, and check your stats, and add new contacts to your lists on the go. You'll also come to love its smarts that'll automatically find the best time to send your emails based on its data from everyone else's campaigns or your subscribers' time zones, automations that let you send emails based on your audience segments, a customizable form and landing page builder to gather subscribers, and new Mandrill-powered drip tools to send transactional emails from the same app.
eTargetMedia is committed to working with each and every client on an individualized plan to not only meet but to exceed marketing goals and ROI. We bring together multi-channel marketing solutions that encompass a combination of superior data, excellent customer service and engaging creative solutions to help clients across all industries better identify and understand their customers, produce measurable results in customer acquisition, drive traffic of highly qualified leads and increase revenue.
Another tool built by AppSumo, List Builder is an email marketing tool that helps you build up your mailing lists. It captures (engaged) visitors right before they are about to leave with pops that are triggered by clicks and timers. It is a very easy tool to use as it has a drag-and-drop functionality and features that can be customised to your brand.
A. Each separate email in violation of the law is subject to penalties of up to $41,484, and more than one person may be held responsible for violations. For example, both the company whose product is promoted in the message and the company that originated the message may be legally responsible. Email that makes misleading claims about products or services also may be subject to laws outlawing deceptive advertising, like Section 5 of the FTC Act. The CAN-SPAM Act has certain aggravated violations that may give rise to additional fines. The law provides for criminal penalties – including imprisonment – for:
GetResponse is an email marketing tool that helps businesses both maintain their contacts as well as coordinate professional marketing campaigns. It offers a very easy-to-manage database, users can create individual campaigns and manage multiple emailing lists within the software. GetResponse can also be used to build landing pages and surveys and publish newsletters on social media accounts such as Twitter and Facebook.
Nicolas Straut from Fundera mentions, “To create a compelling newsletter, it’s important to maintain a regular template, colors, subject line structure, and send schedule to provide readers with a sense of regularity. The best newsletters allow readers to know what to expect and look forward to while providing interesting content that they engage with”.
Whilst a bulk email marketing approach can have a positive effect upon click-through rates or overall traffic levels, what is this worth if the traffic is not of the right quality? There is no point spending money on generating traffic that isn’t going to convert into a sale, or whatever your end goal is. Targeted email marketing can deliver the relevant, high-quality traffic you need to improve chances of conversion.