Carl: They’re most likely to open a new emails when they just sign up, versus a month from now, versus a year from now. You’ll see this tail basically, your email rate tailing off in terms of open rates and click rates, and that is expected. So as a marketer, if you see that, don’t freak out. It doesn’t mean that your second or third email are really bad. It’s just a normal user behavior that you’ll see throughout your campaigns.
In 2002 the European Union (EU) introduced the Directive on Privacy and Electronic Communications. Article 13 of the Directive prohibits the use of personal email addresses for marketing purposes. The Directive establishes the opt-in regime, where unsolicited emails may be sent only with prior agreement of the recipient; this does not apply to business email addresses.
Getting started shouldn't be daunting. Generally, you'll know right away whether you like a user interface (UI) or not, and most of the contenders we reviewed offer free trials so you can poke around before dropping any cash. Luckily, most of these services have modern-looking graphics and uncluttered layouts. These are not the complex business software UIs of yesterday. Be careful, though, as some free trials require a credit card. This means you need to be sure to cancel your trial before you're billed if you're not happy with the service.
If subscribers haven’t responded to our first email sequence, introduce a meaningful discount paired with a compelling message to make a return visit. How big of an offer can you make that won’t tank sales? It could be a discount, free gift with purchase or even product bundle. Keep your margins in mind, but if there’s a time to offer a steeper discount than usual, that time is now.

Best Practices Calls to Action Coding Content Marketing Copywriting Customer Journey Customer Spotlight Data-Driven Marketing Deliverability Digital Marketing Email Automation Email Design Email Development Email List Email Marketing Email Templates Event Marketing Marketing Automation Metrics Personalization Segmentation Social Media Strategy Subject Line Testing Transactional Email


Now that you've picked an app to send your email newsletter, it's time to make it a part of your workflow. There's no reason to hand-copy your contacts into your email lists or export your email lists to your CRM later. Instead, app automation tool Zapier can tie all of your apps together, making sure everyone gets added to your email lists and more.

If you look around, you will find that many companies are targeting their email marketing by focusing on the location. Because geographical data is real-time data that you can use to send customized emails and avoid making the mistake of sending the wrong information. After all, you don’t want to send a California-specific offer to your New York based customers.


It starts with email newsletters, with a full-featured email editor to design email newsletters and send them to your lists. That's the core focus of the base plan, where you can start building your contact lists around your newsletters. Then as your marketing grows, you can upgrade to a Plus plan with CRM and marketing automation features to store more details about contacts and use that to focus your lists and land more sales.
Email marketing companies help small, medium and larges businesses connect online with existing customers to promote the sale of goods and services. Outsourcing email marketing services allows businesses to focus on other areas of business development. Starting an email marketing company requires skills in creating email content and design elements that persuade customers to immediately make a purchase. An understanding of Internet marketing is also useful when creating email marketing campaigns targeted at specific customers.

Whilst a bulk email marketing approach can have a positive effect upon click-through rates or overall traffic levels, what is this worth if the traffic is not of the right quality? There is no point spending money on generating traffic that isn’t going to convert into a sale, or whatever your end goal is. Targeted email marketing can deliver the relevant, high-quality traffic you need to improve chances of conversion.


Ensure Your Contacts Are Opted In – The last thing you want is for someone to flag your email as spam. If someone isn’t sure why they’re getting an email from you, that’s a bad sign as it can quickly lead to high spam rates and eventual blacklisting. Only send to people who have requested information from you, and use a double opt-in and email confirmation process to avoid this issue.
Benchmark's cleanly designed email editor lets you pick from a variety of layouts for your text and multimedia components, then accents them with color schemes for emails that look beautiful everywhere—not just on a large desktop monitor. It lets you store your images and videos in the app to easily reuse them in future messages. Then, the entire app's interface is equally at home in English, Chinese, Spanish, and 5 other languages, and its team works with the standard email sending coalitions globally as well as China's ICP to make sure your emails will be delivered everywhere. It's an email app for global teams.

Last but absolutely not least – Aweber, GetResponse and Vertical Response all have solid Privacy and Anti-Spam Policies in place that are 100% trustworthy as of Dec 2016 at last check. All companies change their policies though so always check the final print (toward the bottom) and make sure you know exactly what you and your clients have “Opted In” for.
What's more, you can setup multiple brands inside your Sendy account. That lets you send emails to all the list you need for multiple products or companies. You can even white label Sendy, give your clients access, and host your own email sending service for each of them. Sendy might not just save you money on sending emails; it might make you money, too.
Why It’s Important: According to Hannah Stacey, writing for Ometria, “It’s easy to fall into the trap of thinking that effective e-commerce marketing ends with a customer buying something. The problem with this way of thinking is that it fails to take into account one major caveat: that retaining a customer is far more valuable in the long-run than acquiring a new one. And when you start focusing on retention, a customer making a purchase actually marks the beginning of the process, not the end.”
This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.

Companies considering the use of an email marketing program must make sure that their program does not violate spam laws such as the United States' Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM),[10] the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider's acceptable use policy.
Janet: Yeah, and I think one interesting difference between them, as you were saying that with the drip emails, everyone gets the same one depending on where they are in their customer life cycle, versus the newsletter, you sort of enter the stream, where you enter the stream. If you signed up for a newsletter last week, you’ll just start getting that stream of information that they’re sending out.
Drip is the perfect solution for you if you’re an eCommerce merchant who wants to convert your visitors into subscribers and customers with intelligent marketing automation. Drip is more than just a typical email marketing service. It lets you have deeper conversations with your customers and send emails at the right time by understanding their purchase intent and behavior.

Likewise, there are also companies who sell "Email Marketing" or supposed opt-in email for much less than we do. All these companies are doing is SPAMMING people with your offer. These are the companies you see online selling millions of emails for $xxx. This is far less than what we even pay websites for co-registration data. Using these types of companies to email for you  will inevitably cause you major problems with your web hosting company and in fact can get your website shut down.
Email marketing is one of the most cost-effective ways to promote your business, whether your goal is to build your brand or sell more stuff. Our field guide provides everything you need to know to make the most of this platform. Learn how to create an email marketing plan, design effective emails, and test them. Then discover the power of automation and how to measure the success of your emails.
Very well written article! Thanks for sharing!!! Just that I would add another tool to this list- intellyMail.com. It is really one of the best email marketing tools that I have come across. intellyMail eliminates the need of manually sending bulk emails through an automated process, thus saving you time and money, besides helping you generate leads

It’s also important to look at what content has already done well for you. As this content will make a great addition to your newsletter. Amber Ooley from Thrive Internet Marketing Agency says, “I pull the top-performing blog posts and other content from the last week based on Google Analytics, website engagement, and social media shares. Then, I’ll craft it all into a consistent email template”.


Thanks Kelly, Mailchimp have definitely come a long way with their UI over the years, it’s just their service that hasn’t caught up ;) I haven’t had the chance to play around with Pure360 as much as I’d like, but I’ve heard the same things echoed by several friends who use their service. Looking at their client list, I think they’re more aimed at large companies though.
We all need inspiration to do our jobs better. And whether you are a marketing rock star or a total newbie – it is always good to learn from the best email marketing campaigns in order to improve your own content. However, it is really hard to find good email marketing campaign examples as you usually need to be subscribed to an email list. And even if you are subscribed, it is really difficult to discover a good campaign, as you are getting tons of automated newsletters day after day. But we’ve compiled a list of some of the best email marketing campaign examples to inspire your own next campaign.
Create a marketing strategy to attract clients. Join the Greater Houston Partnership to network with other businesses in the Houston area. Join social networking sites, such as The E-mail Marketer's Club, to meet other email marketers and those looking to hire an email marketing company. Compile a list of potential clients using local business directories such as HoustonBusiness.com or the Houston Yellow Pages. Contact potential clients by phone or send an email demonstrating your email marketing abilities.
Today marketing automation systems enabling advanced segmentation allow companies to send highly targeted email communication. Practices such as dynamic content have been introduced to create a near 1-2-1 experience between the user and the brand; and with more emphasis on relevance and engagement in order to achieve a good email reputation, quality is replacing quantity as a strategic approach to email marketing.
A great digital marketing plan relies on a solid strategy made up of various communications channels. However, email continues to be the glue that holds these various channels together. In fact, a well-designed newsletter that offers targeted messages to customers based on their preferences and behavior can be a powerful driver of sales and ultimately, brand loyalty.
Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This plan is fairly limited because you don’t features like send-time optimization, advanced segmentation, multi-variate testing, etc. You are also required to display their branding in your email. Last but not least, support is restricted to email only, and you may find it not as helpful.
Victor Bilandzic from Motava, explains that keeping emails short and sweet is key. He says, “Long-form emails are not read. For the various newsletters we manage, we have two approaches: 1. If the design is graphic-heavy: Only use a few lines of copy and a bold link to one external link or action we want the reader to take. 2. If the design is simple or text-only: Only a few paragraphs of copy with a plain text link at the bottom”.

And that leads us right into understanding service pricing and packaging. The email marketing services we reviewed range from about $5 per month to as much as $20 per month for a range of features. Many email marketing plans include unlimited email sends each month and bill you based on the number of subscribers. If you have a small list, then look for a company that offers a free plan, a low-cost plan for several hundred subscribers, or even a pay-as-you-go plan. On the flip side, many of these services also offer high-volume plans with up to 100,000 or more contacts. Sometimes this requires a custom plan that has to be arranged directly with a sales rep. If you're willing to commit, then look for the companies that offer discounts if you pay yearly rather than monthly. A few offer also money-back guarantees.
A cheaper way, would be to hire a freelancer. To do that you should check out platforms such as Upwork, FreeeUp or Freelancer.com. There you can find professionals from all around the world with the skills you require. A big advantage of such hiring platforms is that you can see their previous ratings. However, you usually have to pay a fee to the marketplace if you manage to find someone.
Today marketing automation systems enabling advanced segmentation allow companies to send highly targeted email communication. Practices such as dynamic content have been introduced to create a near 1-2-1 experience between the user and the brand; and with more emphasis on relevance and engagement in order to achieve a good email reputation, quality is replacing quantity as a strategic approach to email marketing.
Conventional wisdom says that business emails should be sent between 9am-6pm Tuesday-Thursday. Avoid Mondays when people are overwhelmed and Fridays when people are checked out. But in reality, because everyone does this, the vast majority of business emails are delivered between 11am-4pm on Tuesday, Wednesday and Thursday. That’s a lot of volume in the middle of the week.
I’ve always been a mailchimp user myself, and I have to say I really like their UI but I’m always open to new options. I’ve dabbled in a couple of the other email marketing providers like Pure360 – but find them so clunky and annoying to use (despite them looking really pretty and having great templates) that I always end up going back to good old mailchimp. I haven’t used GetResponse yet, I’ll give their free trial a shot :)
Choosing the right email marketing service that fits your needs is important for your business. Just because an email marketing company is popular doesn’t always mean that it’s the best solution for your needs. It’s easy to get overwhelmed with different choices since there are dozens of email marketing solutions on the market. That’s why we’re going to break it all down for you!
The CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act became a must-read for all email marketers when it was enacted in 2003. More than just a regulation to prevent and discourage junk mail, the CAN-SPAM Act regulates all commercial email messages. In the eyes of the law, “commercial messages” include “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email promoting content on commercial websites. 
As a growing business, you may also be looking for a CRM solution, and you'll find that the more advanced email marketing services have begun to crossover into CRM. It makes sense: Both types of software deal with managing and communicating with customers. A handful of these services are one-stop shops, either offering both email marketing and CRM out of the box or as add-on services.
What It Is: Sending high-value content helps your company in two ways: first, it reinforces your brand as an authority on your given subject matter. At the same time, you’re nurturing the leads on your list and keeping their relationship with you warm. That way, when you are ready to release a promotional message, your subscribers will be all ears.
I don’t know, maybe I am not as experienced but my priority is – everything must be simple to use but come off as professional as possible. As well as automation, for now my resources are limited and I want to optimize as much as I can. So I dabbed with main email marketing services and the one that managed to really “Stick” with me was “Omnisend”. Great automation workflows – don’t have to worry about anything, welcome, birthday, cart recovery emails. As well as amazing newsletter builder. Just all in all a flexible tool for not as flexible audience.

If you like to customize everything about your emails, down to how they're sent, Sendwithus is the email app for you. It's designed to let you send emails from your own app, using the transactional email sending service of your choice. Instead of building email features into your own app or site, Sendwithus gives your team one place to manage your email templates, organize and sort your contacts, then trigger new emails via a CURL or API call. You can use Amazon SES, Postmark, SendGrid, Mandrill and more to send your messages, then track their stats and more in your Sendwithus dashboard.
How you communicate with your customers speaks volumes about you. That’s why CreateSend helps you produce quality, professional emailers using a library of templates. Enjoy the results you want without the hard work: you can choose from more than 20 free templates OR if you prefer you can request our custom-design service for a totally individual approach.
This Belgian newsletter provider do have a free plan for up to 1,000 contacts, with a pretty good level of access to different features, but there’s a lot that needs to be improved. For one, both their templates and editor are extremely outdated (ever seen an email that looks like it’s been put together in Microsoft Word? Then you get the picture). The reporting on the free plan is also a little scant – you won’t get data on opens, clicks, or contact activity. And their navigation is a bit clunky. In general, YMLP feels like a bit of a dinosaur compared to the other more modern-looking and feature-rich tools. It’s not one of the free email marketing software we’d recommend.
Where they should improve: Although they promote themselves as ‘the world’s largest marketing automation platform’, their automation could be massively improved with a workflow editor and more automations beyond just autoresponders. Emails also have a tendency to end up in Gmail’s Promotions tab – fine if your emails are promoting sales and offers, but less than ideal if they’re informational or transactional. The interface could also be a bit more user-friendly.
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Another newsletter provider traditionally known for sending transactional emails, MailJet has evolved into a more complete email service, although their features are still relatively basic (statistics, for instance, are still in beta). Their free plan is generous in terms of capacity (unlimited contacts and up to 6,000 emails a month, with a 200-email daily limit). It’s a little less generous in terms of access, however – premium features like automations, segmentation and A/B testing are only available to try out for free for 30 days.

In 2002 the European Union (EU) introduced the Directive on Privacy and Electronic Communications. Article 13 of the Directive prohibits the use of personal email addresses for marketing purposes. The Directive establishes the opt-in regime, where unsolicited emails may be sent only with prior agreement of the recipient; this does not apply to business email addresses.
What I’d like to know is whether any email marketing software provider allows you send emails that look identical to if they were sent from Gmail. I find that the best newsletters are those that look like it came from a friend. If only Mailchimp or Aweber didn’t force their logos and HTML style in every campaign I imagine they’d get way better open and click through rates. Do you know of any services that do this?
Address subscribers by name. Personalized emails are more successful. Buffer also suggests to personalize your emails based on need by sending emails that meet different user expectations. This makes them more targeted and more likely to be successful. Some studies show that educating and segmenting your audience will boost your click through rate on emails by up to 50%.
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