It’s common to see small businesses dealing with multiple products, catering to different kinds of people. So segmenting your email list based on actual interests is a great way to boost the response you receive. Now, how you understand their interests is what sets you apart from the rest. Usually, how your prospects and customers interact with your brand shows what kind of product or service they might be interested.
As a growing business, you may also be looking for a CRM solution, and you'll find that the more advanced email marketing services have begun to crossover into CRM. It makes sense: Both types of software deal with managing and communicating with customers. A handful of these services are one-stop shops, either offering both email marketing and CRM out of the box or as add-on services.
A cheaper way, would be to hire a freelancer. To do that you should check out platforms such as Upwork, FreeeUp or Freelancer.com. There you can find professionals from all around the world with the skills you require. A big advantage of such hiring platforms is that you can see their previous ratings. However, you usually have to pay a fee to the marketplace if you manage to find someone.
Check out this simple example from YouCanBook.Me, an online scheduling and booking tool. The email educates users about the product itself, specifically, its new features. Those who actively use it benefit from the information, while those who don’t use the tool see how the team is continually making improvements to and developing the product, which may pique their interest.
The percentage of email opens on mobile devices continues to grow. According to the GetResponse Email Marketing Benchmarks report, webmail opens make up 56.52% of all email opens, followed by mobile opens at 26%, and desktop opens at 16.99%. The responsive email design tool means you can make sure that your email looks great on any screen, automatically.
Make it easy to subscribe. Post a signup form on your homepage, blog, Facebook page, and wherever else your customers and fans are already active. You might want to collect names and birthdays (for a special offer or gift) or invite readers to join groups, but don't go crazy with the required fields. A too-long subscribe form might scare people off.
2. Response: What’s the use of sending out email messages if your recipients don’t interact with your content? Your goal could be as simple as hitting the reply button or clicking on the “buy now” link or filling out a survey form. It doesn’t matter what kind of response you’re expecting. What matters is your recipients find enough value in your emails and happily respond to them.
Email marketing is particularly useful for small businesses, because it provides such an impressive return for very little investment. At the same time, small businesses can add the personal touches that customers prefer. Email marketing tools for small business also give decision makers the freedom that comes from having full control over the platform. This is not the case with certain other channels, such as social media marketing, where businesses are forced to operate within the confines of whatever platform (Facebook, Twitter, YouTube, and so on) is being used.
Nicolas continues to add, To develop great community with your email newsletter community, ask for feedback through email or social media at the end of each email, and consider sending out a simple survey twice a year to gather feedback. Some companies also create Facebook groups specifically for newsletter subscribers to share feedback, ask questions and connect with other subscribers”.
Rather than relying on a series of commands listed one after another, GetResponse utilizes a more engaged and visual approach: Users drag and drop actions into the workflow, directly linking triggers and commands in a way that feels more like completing a connect-the-dots than setting up automated emails. This simplifies what can be an otherwise complex process and makes for one element of the GetResponse user experience that beats out MailChimp in terms of convenience.
Take the email below from Paperless Post, for example. I love the header of this email: It provides a clear CTA that includes a sense of urgency. Then, the subheader asks a question that forces recipients to think to themselves, "Wait, when is Mother's Day again? Did I buy Mom a card?" Below this copy, the simple grid design is both easy to scan and quite visually appealing. Each card picture is a CTA in and of itself -- click on any one of them, and you'll be taken to a purchase page.
Knowing when you should send emails to your contacts has always been the eternal question for email marketers. And the answer is as unique as your subscribers. Each audience is different. To find the best time to reach your contacts, check your email analytics and implement GetResponse’s perfect timing delivery. This way your emails won’t get buried among other messages flooding your subscribers’ inboxes. With Perfect Timing, messages only hit the inbox when each contact is most active, and therefore likely to open and engage with your message.
There’s no denying that email is a huge part of our lives. We receive lots of emails every day – whether its for work, from friends or even from that webshop you purchased from three months back. It is and remains a great way of getting a message across to your target audience without being too invasive. Because email marketing is so effective, it’s role has only become stronger in recent years, even with the rise in popularity of social channels such as Twitter, Facebook and LinkedIn. As a result, there are several great email marketing tools available to choose from, many of which cater to the creation, design, distribution and analysis of emails used in email marketing campaigns.
Mailchimp is a very well-known email marketing tool that integrates with popular apps and services like Salesforce, Eventbrite, Google, Twitter, Facebook, Shopify, and SurveyMonkey. This inbound marketing tool allows you to easily sync your data from those services, import content from other sources, and learn how your campaigns are affecting your business. Along with reports to show you how well you’re connecting with your audience and how much money you’re bringing in, Mailchimp gives you tips for improvement. Mailchimp Mobile Dashboard enables you to check in from anywhere.
Only send email if you have something to say. This one seems obvious, but too many companies start email newsletters with no plan and nothing to say. Email is simply a way to publish content—the content itself has to come first. Before starting a newsletter, make sure it's a sustainable commitment that will help you achieve your business goals. Otherwise, you'll be wasting your subscribers' time and your own time. Ask yourself: What's the goal for this kind of communication? What do we have to say? How will we measure success? Send thoughtful newsletters, and keep the focus on your company's message.
Measure, tweak, and repeat: Use A/B testing to acquire data on how well your targeted email marketing campaigns work. How many people open your emails, click on links, what content engages them, etc. You can then use that knowledge to improve future campaigns. Tip – make small iterative changes to A/B test and apply successful results to other segments.
Why It’s Important: According to Hannah Stacey, writing for Ometria, “It’s easy to fall into the trap of thinking that effective e-commerce marketing ends with a customer buying something. The problem with this way of thinking is that it fails to take into account one major caveat: that retaining a customer is far more valuable in the long-run than acquiring a new one. And when you start focusing on retention, a customer making a purchase actually marks the beginning of the process, not the end.”
Along with bullet points, it’s necessary to create ‘a-ha’ moments. Jx Tan from Momentum Digital explains, “The aim of our newsletter is to engage and educate. Therefore, my team strives to provide a (1) visually engaging end-product and (2) provide “A-Ha” moments for subscribers who read our newsletter. We define “A-Ha” moments as combining data and insight to deliver actionable business value to our subscribers”.
It starts with email newsletters, with a full-featured email editor to design email newsletters and send them to your lists. That's the core focus of the base plan, where you can start building your contact lists around your newsletters. Then as your marketing grows, you can upgrade to a Plus plan with CRM and marketing automation features to store more details about contacts and use that to focus your lists and land more sales.
7: Security & compliance – If you have European citizens on your email list, you need to ensure that you’re email marketing tool is GDPR compliant. If you’re capturing particularly sensitive data (or are of a certain size), you may need to consider higher security standards. In this short section, we’ve briefly compared the security features & compliance standards (such as HIPAA, GDPR, ISO). If this is gobbledegook to you, don’t worry – skip straight over this section.
3. Prioritize the Content That Users Will Care About in the Top Three Inches: In a typical email preview pane, you will have approximately three inches to display your content and allow a reader to decide whether to read the full email or not. Make sure that your most engaging newsletter content appears within these top three inches and do not waste the space with graphic headers or filler "welcome" content.