When you segment your email list by interest, you are no longer doing guesswork. You can segment your subscribers according to the call to action in your email. Segment subscribers who click on this link. If the subscriber clicks on a link leading to a round-neck t-shirt, you can segment them as someone interested in that type of t-shirt. And as new products come in this category, you can email them about it.
If you offered subscribers a coupon in exchange for their email address, make sure you set up your email automation to actually send the coupon code in the email. Create an obvious CTA that takes users directly to your website to redeem the coupon. If you offered a PDF or something else in exchange for an email, make sure it’s included in the first one.
Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites. The law makes no exception for business-to-business email. That means all email – for example, a message to former customers announcing a new product line – must comply with the law.

I’m not happy at all with MailChimp. Has anyone found the same problems with MailChimp as I have? I find that many of my list members unsubscribe from my list daily. I know these people ands contact them and they say they have not unsubscribed. twice I even found my own email taken off the list. When I look into the MailChimp list Spam is the reason for the person’s unsubscription. Over the years I’ve been on MailChimp I’ve contacted support and I’ve done everything I can but nothing has changed. I’m now looking to move to another company.


Our targeted email advertising system will safely and automatically advertise your website to thousands of new double opt-in leads every week. You choose the targeting of your email ads, we collect the targeted opt-in leads, and then we do all the mailing! We offer the best solo ads in the industry. Our email ad service is 100% opt-in and spam free.
This is supported not only via the written content in your email and the fact you’ve sent it only to the relevant demographic, but also the fact that targeted emails include the most relevant links to your website. Sending an email to someone in the ‘research’ stage with tailored content is great, but if the links to your website included direct them to the ‘request a quote’ page, this could damage the relationship. However, include a link to your ‘guides’ section or a page of case studies will help them form an educated opinion.
Next up is building an email newsletter. The best services offer several ways to do this; you can import your own HTML, start from scratch, or use a pre-designed template. Most of these services have drag-and-drop UIs that let you choose exactly the elements you want to include, as well as image libraries in which you can store assets such as your logo or company photos. Tools that let you test your emails for spam are also essential since there are some seemingly innocuous terms that may send up red flags and drop all of your hard work into your subscribers' junk folders or, worse, get your emails banned before they ever reach their recipients.
But there's a happy medium if you'd like more control. You can host your own email app, and then use a transactional email sending service—including Amazon SES, Mailchimp's Mandrill, SendGrid, and Mailgun—to send your messages. That gives you the flexibility of an app that you control, the cost savings of bulk email sending, and the confidence of sending emails with a dedicated service that delivers your messages to any email app, anywhere.
CakeMail is an email marketing tool intended for small businesses that makes sending out emails very easy. All users to have to do is title their new campaign, set up list of recipients, give their email a design and select a time to send it out. There is also an advanced editing section which is great for users who are more experienced with HTML. CakeMail can be integrated with Google Analytics so users have access to detailed reports on insights such as open rates, unsubscribe rates, click and bounce.
Emails about the latest happenings at your company can get boring. To capture your customers' attention, you should write emails that are focused on their interests, not yours. ActiveCampaign makes that easier with its full-featured CRM alongside with its email newsletter tool. You can gather detailed info about each of your customers, then divide them into lists based on interests, locations, and more.

This tool provides multiple templates for almost every purpose, including; newsletter, greetings, promotion templates, giveaways, etc. With the intuitive visual editor tool, you can add your own HTML and CSS to give more personalized look. With the built in spam filter, you can cross check your template and make sure it doesn’t contain any objectionable material.
This is very typical to newsletters. So whenever you check your inbox and you look at the emails you received from different companies, most of the times, those are the emails you’re looking at. They’re just newsletter emails that either went to the entire list or the majority of the list. This is content that is relevant either today, or for the season, or for this week and that also includes special promotions as we saw here earlier, new announcements, things that just got out the door.
No matter what your opinion of mass emails is, I guarantee there are at least a few you actually enjoy receiving and do get real value from. The only emails that are annoying are ones that don’t pertain to you or your situation and needs. And as someone who sends them myself, I can assure you that we absolutely want you to unsubscribe if that’s the case. Nobody wants to annoy you with their business emails!
2. Use Equal Amounts of Text and Images: Though it is important to use images to show your product or engender emotion, always remember that many email clients do not display images. Always make sure that there is an amount of text equal to the amount of space taken up by images so that users can know what the offer or product feature is without having to load images into their email browser.
Have you ever heard of email campaign feedback? Email feedback plays an important role in customer-centricity. By collecting this feedback within your email campaigns, you provide a platform for two-way communication with your customers where they can share their thoughts and perceptions of your email(s) and the information you’ve provided. In other words, you as an email marketer gain insight into what your readers truly value.

Potential Customers: Customers who haven’t bought your product or service (yet) but may buy in the future, fall into this category. These are prospects who you can email educative content that helps them understand your brand, product, or service better. You can even email them content that helps them see the brighter side of your market or current trends better.
For instance, I like getting the New York Times cooking recipes. My partner Steve enjoys getting updates on the latest shows added to Netflix. I would never want an email from Netflix telling me anything, instant unsubscribe! Does this mean Netflix doesn’t benefit from its email marketing? Of course not. I am not someone who enjoys their emails so their email content isn’t really for me. It also doesn't affect my use or enjoyment of their service so let’s dispel the fear that if someone doesn’t enjoy your email content they will not use your service. So whether you prefer Seth Godin’s marketing emails or Marie Forleo’s weekly videos, the point is that marketing emails are all about what you have to offer that your ideal customers want and need. Not what everyone wants.
That means that immediately post-order is a great time to send a big “thank you” for their purchase, a confirmation of what they’ll be receiving and when (along with some beautiful pictures to heighten the anticipation and reinforce their purchase), tips and tricks on how to use the product and more. It’s also a great time to present additional offers for discounts for similar products to encourage follow-on purchases.  Some brands include a “thank-you” discount coupon for a future purchase. While the dopamine is flowing freely, it is also a good time to ask your new customers to refer their friends to your brand, so be sure to include an invitation to your referral program in the footer.
Rob, you don’t say who ‘booted’ you from using it. A significant GDPR factor is non-profits having to consent/re-consent those on established email lists and experiencing significant proportions of lists being lost because people miss the notifications or are too busy to fill in yet more forms. However, I have found a few using a ‘one-touch’ re-subscription button that takes immediate effect, without the recipient having to do anything else. It would appear that the re-subscription rate is higher, the easier it is to activate. On enquiry, I was told that they were using mail chimp for this.

Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites. The law makes no exception for business-to-business email. That means all email – for example, a message to former customers announcing a new product line – must comply with the law.
Active Trail is an automated communications platform that focuses on SMS and email marketing campaigns. It has a user-friendly newsletter and email editor with a drag-and-drop interface as well as an advanced image editor. Additionally, Active Trail includes predictive delivery which helps users predict the optimal time to send emails to their recipients. It also includes ready-to-use sign up and lead forms, A/B testing and Personalisation tools.
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