We all need inspiration to do our jobs better. And whether you are a marketing rock star or a total newbie – it is always good to learn from the best email marketing campaigns in order to improve your own content. However, it is really hard to find good email marketing campaign examples as you usually need to be subscribed to an email list. And even if you are subscribed, it is really difficult to discover a good campaign, as you are getting tons of automated newsletters day after day. But we’ve compiled a list of some of the best email marketing campaign examples to inspire your own next campaign.

We were impressed by GetResponse’s customer service. After finding an error in our account registration, we called the support line and were helped immediately by a representative who was extremely polite, understanding, and who never tried to upsell us. Maybe it was just compared to MailChimp’s lack of service options (email support is only available for the first 30 days of the Forever Free plan), but we found ourselves particularly grateful to have our concerns addressed promptly and personally.
Tell recipients how to opt out of receiving future email from you. Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future. Craft the notice in a way that’s easy for an ordinary person to recognize, read, and understand. Creative use of type size, color, and location can improve clarity. Give a return email address or another easy Internet-based way to allow people to communicate their choice to you. You may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all commercial messages from you. Make sure your spam filter doesn’t block these opt-out requests.
If subscribers haven’t responded to our first email sequence, introduce a meaningful discount paired with a compelling message to make a return visit. How big of an offer can you make that won’t tank sales? It could be a discount, free gift with purchase or even product bundle. Keep your margins in mind, but if there’s a time to offer a steeper discount than usual, that time is now.
"We just had a chance to check out your private membership area, and are completely BLOWN AWAY by all the advertising services and tools you provide for your customers! You're totally over-delivering and should be charging a monthly fee for this advertising service! Anyone looking to consistently generate more targeted leads to their website or affiliate links by using safe methods of email marketing should sign-up now. We will be recommending your product to ALL of our members."
eTargetMedia stands for excellence in email marketing and full-service direct marketing solutions, leveraging over 20 years of industry expertise to deliver strategic and impactful results to our clientele. We have an unmatched commitment to email strategy and execution that is unrivaled in the industry. We offer targeted multi-channel marketing solutions that integrate leading-edge technology with intelligent, insights-driven planning and marketing solutions that integrate digital, direct mail, mobile and social channels.
Save articles and videos with its browser add-on, or connect your RSS feed, Twitter account, and more to pull in more content you've already shared. When you're ready to send an email, Revue shows each content item you've saved in the sidebar, where you can drag-and-drop them into your email. You can then customize the description, and add additional sections and dividers to organize your email. It's one of the fastest ways to build a weekly news email from existing content.
Whatever form your newsletter takes, know it’s just one of many touchpoints. But it’s the most direct way to speak to the people who may be your clients someday consistently with no marginal cost. Focus on delivering value to them—even if there’s only 10 of them at first. For most service businesses just two or three new clients for the year is such a big payoff that nurturing a small list of interested subscribers thoughtfully is completely worth it. However, if you sell low cost products then quantity is important and building a huge list would be your goal.    
Thanks a lot for a detailed article. Cannot agree more with the statement that email marketing services make managing email campaigns, lists, and audiences easy. That’s why, I want offer you great service – remail.io, which help companies and individuals get answers from those who they need and automate manual sending. Can’t imagine my live without this service now!

Haven’t used email marketing as much as I should. Previously, we tried using ImnicaMail because of their pricing but it was as good as not having an email marketing campaign; all our mail was sent to spam (since they did not manage their customers’ list for spam). Thought email marketing wasn’t effective until I found out our emails were being sent to the spam box. Learnt my lesson there.
ModCloth sends an email after users have had a live chat session on their site. They also humanize the brand with a photograph of the customer support rep, including information about her hobbies and where she’s from. The brand solicits feedback about users’ live chat experience, and they can then use that data to improve the support they provide and ultimately drive more sales.
The “Cons” are in the Privacy Policies, at least this is true for Constant Contact and Mailchimp. Constant Contact was bought out by Endurance International Group (EIG), an unscrupulous acquisitions company who has purchased ~74 web companies over a decade or so. Before EIG, Constant Contact was the most trusted brand in the business. Today, all you have to do is take a look at their Privacy Policy, if that’s what you want to call it – I have another name for it and Privacy was not one of them. See the sections on “Security and Privacy” and “Sharing of Information” as I said – towards the very bottom of https://www.constantcontact.com/legal/privacy-statement. Mailchimp’s Privacy Policy has similar wording, the sharing of your account information with their affiliates. However, Mailchimp’s Affiliate network pales in comparison and quite frankly, so does their contacts database.
Transactional emails are usually triggered based on a customer's action with a company. To be qualified as transactional or relationship messages, these communications' primary purpose must be "to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender" along with a few other narrow definitions of transactional messaging.[3] Triggered transactional messages include dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails, and email receipts.
According to Amanda Zantal-Wiener, writing for Hubspot, “In the email, The Bowery Presents pulled shows from New York venues – where I purchased tickets for many events when I lived there – for artists similar to the ones I saw live. And when I finally purchased tickets to see one of these artists in Boston? It re-personalized my emails to let me know about shows there.”
In terms of relationship building, email marketing done well can be extremely successful. Whether it’s a monthly newsletter that comprises targeted information to nurture leads or a blog post, emails can provide an online resource for recipients, positioning a small business as an expert in the field through the posting of regular, insightful and relevant emails.
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