Constant Contact's event campaign tool lets you schedule your upcoming events, create a registration page, and spread the word via email and social networks. Then, its social campaigns tool helps you create coupons or downloadable resources for social networks to gain new follows and keep your existing followers excited about your products. Tying it all together is Constant Contact's email tools that let you share these events and promotions in your email newsletter and easily add new subscribers to your lists whenever you run an event or promotion.
Carl: They’re most likely to open a new emails when they just sign up, versus a month from now, versus a year from now. You’ll see this tail basically, your email rate tailing off in terms of open rates and click rates, and that is expected. So as a marketer, if you see that, don’t freak out. It doesn’t mean that your second or third email are really bad. It’s just a normal user behavior that you’ll see throughout your campaigns.
2. Make Links Clear and Visible & Use Text Links: Make sure that all links to your website, partner sites or other locations are clear and visible. When possible, default to blue, underlined links for easy user recognition. Though in web design it is often unadvisable to use the words "click here" in a link, in email design it typically is more effective to use the words "click here." Make sure that your links are text links and not image-based links as images may not appear in all emails.
Loyal Customers: Customers who buy your products repeatedly and give you regular feedback go in this category. Your loyal customers are the most valuable segment because they regularly invest in your products/services. They don’t require salesy emails or pushy offers. What they need is to feel rewarded so that they remain loyal. You could email them freebies or special offers exclusive to them.
In 1991, the introduction of the Internet completely revolutionised how everyone would live, work and play. For marketers across the world it opened the door to a new way of mass communication. When Hotmail (then known as HoTMaiL) launched as the first free web based email service it gave marketers a whole new way to reach customers. Previously email was only available to students or employees. The introduction of personal email addresses (that were free and available to all) transformed direct marketing.
Mailerlite emails are built around content, not just text and images. You can add a countdown timer that dynamically shows the time remaining until you launch a product or before a sale is over, and show product details from your store. Or add a video, pull in your most recent blog posts with a dynamically updating RSS block, and more. You can then reuse those emails in automated workflows to onboard new subscribers.
I haven’t heard of Feedblitz – just looking at their website now. Appears that they’re a Feedburner replacement specialising in RSS-to-email (sending your blog subscribers an email about latest posts). Their pricing looks a bit steep (considering Feedburner was free) – so I’d probably choose Mailchimp or Aweber over them? That way you can message up to a few thousand people free of charge.
In 1978, Thuerk sent an email promoting DEC machines to 400 users via Arpanet. What would have then been a complete novelty for recipients (receiving a sales/marketing message direct to their computer’s inbox) resulted in $13 million worth of sales for DEC machines (and a few complaints!). From the start, email launched itself as an effective channel for direct marketing.
As with every other email: Include a CTA. Don’t forget that dopamine: Present them with a discount coupon and invite them to make another purchase with you, or invite them to refer their friends to you. Make it easy for them to do either, including providing links that take them straight through to a personalized shopping cart (to make the purchase, with the discount applied), or referral program (with their personalized sharing link displayed).
Most email blast services restrict either subscriber or email numbers, and sometimes both, so pay attention to these amounts when deciding. All of the providers seem to restrict access to some features, so be aware of what is and isn’t included on their free plans. Also, most newsletter tools also put their own branding within your newsletters (usually a small badge in the footer).
If you’re a small business owner who’re just getting started with email marketing, then Constant Contact is the best email marketing service for you. It comes packaged with all the features that you’ll need to grow your email list. Plus, you can make use of their 60-day free trial without any contract or commitment. That way, you can experiment and get to know their tools before you actually have to start paying.
For a self-hosted app to send beautiful email newsletters, look no further than Sendy. It's a PHP and MySQL based app that runs on your own servers, and it shouldn't be any more difficult to setup than a new WordPress install. Once it's up and running, you can create rich email newsletters with your own templates, use autoresponders to automatically send emails, and track stats on your email marketing.
If you offered subscribers a coupon in exchange for their email address, make sure you set up your email automation to actually send the coupon code in the email. Create an obvious CTA that takes users directly to your website to redeem the coupon. If you offered a PDF or something else in exchange for an email, make sure it’s included in the first one.