A GetResponse Email Marketing Benchmarks report found that the biggest spike in average opens is at 1 AM – but fewer than 1% of all emails are sent then. The highest average click-through rates come through around 9 AM. But again, just 1% of campaigns are sent at that time. It’s likely because we open our emails when we start our day, and again after lunch, and those emails are then top of the inbox.
Hung goes on to explain that after deciding on a theme it’s all about forming the content. Saying, “Then I work to draft the content of the email campaign. Afterward, I speak to developers and designers regarding assets required to create the campaign, as well as changes on our platform if the newsletter will lead users to our site to perform specific actions”.
Thanks Kelly, Mailchimp have definitely come a long way with their UI over the years, it’s just their service that hasn’t caught up ;) I haven’t had the chance to play around with Pure360 as much as I’d like, but I’ve heard the same things echoed by several friends who use their service. Looking at their client list, I think they’re more aimed at large companies though.