Newsletters have historically been emails that humble-brag about internal company achievements and give generic information to the poor saps that were unfortunate enough to end up on said company's RSS feed (whatever that is, or rather, was). So while the old “newsletter” content is useless and dead, successful marketers know that quality email marketing is still one of the best marketing tools available, especially for service-based businesses. Depending on which study you read, you get $35 to $40 back for every dollar you invest in email! This reinforces the fact that, hands down, there's nothing more valuable than direct access to someone’s attention.
That's great for your own emails, but even more helpful if your job is sending emails for others. If you run a marketing or design agency, you can build Campaign Monitor templates, white-label the app, and let your clients send emails through your account with your custom designs. Combine that with its easy-to-use automation tools, and it's a great way to help all of your clients do better email marketing.
ActiveCampaign is an all-in-one software solution which includes email marketing tools combined with CRM and Sales. This software offers an easy-to-use email template editor so you can get campaigns up and running in no time – this includes templates for mobile. It also allows user to segment their contact list based on a variety of different factors including actions, behaviour, location and more. What’s also great about ActiveCampaign is that it integrates nicely with WordPress.
Emails about the latest happenings at your company can get boring. To capture your customers' attention, you should write emails that are focused on their interests, not yours. ActiveCampaign makes that easier with its full-featured CRM alongside with its email newsletter tool. You can gather detailed info about each of your customers, then divide them into lists based on interests, locations, and more.
Want your link testing stream-lined? Put the email through a landing page test and within minutes, you’re going to get an overlay of that email with complete results for every link. The ESP tracking report inserts a tracking pixel in your email and you get subscriber data such as how and where the email was opened, how much time the user spent time reading it, and if it was organically forwarded or printed.
Be friendly. Feel free to use a casual tone in your email newsletters. Since most emails come directly from one person, people expect human voices in their inboxes. There's a good chance your subscribers are already in a informal frame of mind when they're checking their email, so an overly formal or stodgy voice might seem out of place. Plus, they've given you their email address, so you're already on a first-name basis. If you collect first names on your signup form, you can dynamically include them in your email greetings.
Gathering customer feedback via email works well for a few reasons. Your subscribers have already given you permission to contact them, which means they’re naturally more engaged than the broad audience you’d reach by publishing your survey on your website – and they’re more likely to have a vested interest in whatever you do with this information.
ModCloth sends an email after users have had a live chat session on their site. They also humanize the brand with a photograph of the customer support rep, including information about her hobbies and where she’s from. The brand solicits feedback about users’ live chat experience, and they can then use that data to improve the support they provide and ultimately drive more sales.
Sometimes being informative is as easy as sharing relevant industry information. Lauren Petermeyer from 301 Digital Media says “Our newsletter is centered around the digital marketing space, so I try to include relevant information that people can take something from and use it at their job. Also, we try to cover some of the big news stories going on to help keep our readers up to date on things happening in the marketing world”.
Active Trail is an automated communications platform that focuses on SMS and email marketing campaigns. It has a user-friendly newsletter and email editor with a drag-and-drop interface as well as an advanced image editor. Additionally, Active Trail includes predictive delivery which helps users predict the optimal time to send emails to their recipients. It also includes ready-to-use sign up and lead forms, A/B testing and Personalisation tools.
Targeting doesn’t just apply to location or age. One of its key benefits is your ability to target those at different stages of the buying cycle with the content that is most relevant to them. At its core, the buying cycle has three phases – interest, research and purchase. Say you sent an email to someone at the ‘interest’ stage that invited them to visit your website for a quote. This could look like a hard sales tactic and really put them off your brand.
Creating your own design from FreshMail's templates is easy, with rich content blocks that include text-and-image layouts to add multiple columns and rich details. Then add your content and send it to your contacts with all the standard email sending features you'd expect from any other app. And if you need to send emails to large lists occasionally, you don't even need a large monthly plan—instead, you can pay for just the emails you need to send.
Infogroup Media Solutions maintains the highest standards for our email marketing campaigns and continually monitors the marketplace to identify trends and emerging markets. Our expertise and knowledge of the strategies in play can help your company achieve a greater degree of success in your campaigns. We deliver industry-leading customer service and targeted strategies that ensure maximum return on your email marketing investment. Infogroup offers your company the best in email marketing solutions.
Even if you’ve already got a long list of emails for clients and prospects, you should never stop adding to it. Especially since it’s not nearly as hard as it sounds. For example, make sure your list is always growing passively with a signup feature on your website. Subscription forms should be on your home page, blog page and everywhere else you can fit it without taking away from more important content.
In simple words, it is the practice of creating and sending out highly customized/personalized emails to a specific segment of your email list. This is done with the aim of getting the most wanted response from your subscribers. When a small business leverages targeted email marketing the right way, it increases the chances of generating leads and sales via email.
Over time, look at your data to determine if and how you need to adjust. Look at when conversion rates start to drop to determine when you can end the sequence. Don’t be afraid to send four, five, six or more emails, especially if that’s what your metrics are telling you. I know one company, for example, that sends a seven-part email automation to re-engage abandoned carts.
What's the difference between them? One-off communications versus prolonged, email-based interactions. For example, email marketing tools are excellent for one-off communications. You can use these tools for the one time you'd like to send someone an automated email response when they join a subscriber list, on their birthday, or when you promote a new product. But marketing automation tools are better suited for prolonged, email-based interactions. For example, you can use marketing automation tools whenever you want to guide someone from a subscriber list to a product purchase. Or you can send thank you emails or send new product promotions—all without having to lift a finger after the workflow is designed.
Hung goes on to explain that after deciding on a theme it’s all about forming the content. Saying, “Then I work to draft the content of the email campaign. Afterward, I speak to developers and designers regarding assets required to create the campaign, as well as changes on our platform if the newsletter will lead users to our site to perform specific actions”.
Email marketing companies help small, medium and larges businesses connect online with existing customers to promote the sale of goods and services. Outsourcing email marketing services allows businesses to focus on other areas of business development. Starting an email marketing company requires skills in creating email content and design elements that persuade customers to immediately make a purchase. An understanding of Internet marketing is also useful when creating email marketing campaigns targeted at specific customers.
Great Article! Finding prospects for your business and then nurturing them into leads are the building blocks of a sales cycle. Without prospects, there would be no leads, and without leads coming in at the top of your sales pipeline, you can’t expect sales at the bottom. I have use a tool called AeroLeads and it’s really helped a lot for my business growth.
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There’s no denying that email is a huge part of our lives. We receive lots of emails every day – whether its for work, from friends or even from that webshop you purchased from three months back. It is and remains a great way of getting a message across to your target audience without being too invasive. Because email marketing is so effective, it’s role has only become stronger in recent years, even with the rise in popularity of social channels such as Twitter, Facebook and LinkedIn. As a result, there are several great email marketing tools available to choose from, many of which cater to the creation, design, distribution and analysis of emails used in email marketing campaigns.
Given the robust features at the planning and execution phases of email campaigns, we had high hopes for MailChimp’s analysis and reporting — and we weren’t disappointed. Reports include all the standard performance indicators, but it also includes analysis pulled from the millions of emails sent through MailChimp. This enables you to see how your campaign stacks up against the industry average, a level of detail that’s rare among free services. Add to that an integration with Google Analytics and an interactive map that shows where in the world your emails are being opened, and you’ve got a service that seems impossibly comprehensive for a free plan.
With a clean and minimalist design, Benchmark is one of the most user-friendly newsletter tools we’ve tried. What’s more, their free Starter plan gives you access to all areas – marketing automation, forms, surveys and reporting included – with a few caveats (you won’t be able to activate automations or A/B tests, for example, and sign-up forms will only allow you to add 75 subscribers a day).
The full-blown version of ActiveCampaign offers an all-in-one solution for a business to house it’s CRM, email marketing, deal flow, sales automation and more. With the offer of one-on-one training and onboarding, without the 4-figure fee that InfusionSoft requires, it’s a great alternative if you want to automate the way you keep in touch with your customers both new and old.