The Advisor Coach, James Pollard agrees. He mentions that he looks for events happening all around him. Saying, “ If you’re a marketer, nothing bad happens to you because everything can be used to create a compelling story. Also, it’s important to stay current with events in your industry. If you can be the first to tell people about a particular idea or topic, they will follow you even more”.
As an email service that’s strongly geared to ecommerce, Omnisend has a lot of exceptional features, including automation workflows, the ability to automatically add your store’s products to your newsletters, and cool email add-ons like scratch cards and gift boxes. The bad news – none of these are available on the free plan. Regardless, the free plan is pretty hard to beat if you’re looking to send email in high volumes, with an allowance of 15,000 emails per month (2,000 per day). You also get A/B testing, website tracking, 24/7 support, deep reporting, and up to 3 forms/landing pages. Not bad at all.
According to Amanda Zantal-Wiener, writing for Hubspot, “In the email, The Bowery Presents pulled shows from New York venues – where I purchased tickets for many events when I lived there – for artists similar to the ones I saw live. And when I finally purchased tickets to see one of these artists in Boston? It re-personalized my emails to let me know about shows there.”
It’s as simple as this – why would you target your marketing at the 65+ age group, when it was designed for an 18 – 24-year-old audience? If the product has been designed for that audience, so too should the marketing. It’s just simple common sense. Sending targeted emails to the right demographic will, in theory, improve your chances of said demographic buying into the product. This could in turn improve your profits. How could anyone argue with that?
A lot of components come together when sending out an email newsletter: a software or web application that creates the newsletter, and an email server that sends it out. Generally speaking, you’re free to manage each of these components separately. You can install the newsletter software on your server or client computer, and then use the email server provided by your web hosting provider (e.g. Namecheap or GoDaddy).
If you offered subscribers a coupon in exchange for their email address, make sure you set up your email automation to actually send the coupon code in the email. Create an obvious CTA that takes users directly to your website to redeem the coupon. If you offered a PDF or something else in exchange for an email, make sure it’s included in the first one.
When we do e-mail marketing, we follow all CAN-SPAM e-mail practices. This means that with every e-mail we send, we give recipients an easy way to be removed from the mailing list. It also means we follow certain guidelines when acquiring e-mail addresses and even keep the source and date of addition for every e-mail we have. Finally, with e-mail marketing we use "white listed" servers, meaning servers that have been tagged as acceptable by the main internet providers. This results in a higher percentage of our mail getting to the inbox, rather than the junk mail box.
The full-blown version of ActiveCampaign offers an all-in-one solution for a business to house it’s CRM, email marketing, deal flow, sales automation and more. With the offer of one-on-one training and onboarding, without the 4-figure fee that InfusionSoft requires, it’s a great alternative if you want to automate the way you keep in touch with your customers both new and old.
Both MailChimp and GetResponse offer scoring tools to gauge the quality of your contacts, which makes it simple to determine who you should be contacting; used in tandem with automated workflows, you can easily set up segmented campaigns based on the quality of your subscribers, sending targeted messages to different recipients in order to increase engagement.
Well, charity: water took an alternate route. Once someone donates to a charity: water project, her money takes a long journey. Most charities don't tell you about that journey at all -- charity: water uses automated emails to show donors how their money is making an impact over time. With the project timeline and accompanying table, you don't even really need to read the email -- you know immediately where you are in the whole process so you can move onto other things in your inbox.
That's great for your own emails, but even more helpful if your job is sending emails for others. If you run a marketing or design agency, you can build Campaign Monitor templates, white-label the app, and let your clients send emails through your account with your custom designs. Combine that with its easy-to-use automation tools, and it's a great way to help all of your clients do better email marketing.
Great Article! Finding prospects for your business and then nurturing them into leads are the building blocks of a sales cycle. Without prospects, there would be no leads, and without leads coming in at the top of your sales pipeline, you can’t expect sales at the bottom. I have use a tool called AeroLeads and it’s really helped a lot for my business growth.
Thе mоrе уоu kеер уоurѕеlf іn front оf роtеntіаl clients аnd сurrеnt сlіеntѕ (і.е. іn their email inbox) thе mоrе money thеy will spend оn your services оvеr tіmе. Why? Because thеу are соnѕtаntlу rеmіndеd that you are there tо help. Plus уоu аrе аblе tо kеер them uр-tо-dаtе on your nеw рrоgrаmѕ and ѕеrvісеѕ that they would not have known about otherwise!
A. If an email advertises or promotes the goods, services, or websites of more than one marketer, there’s a straightforward method for determining who’s responsible for the duties the CAN-SPAM Act imposes on “senders” of commercial email. Marketers whose goods, services, or websites are advertised or promoted in a message can designate one of the marketers as the “sender” for purposes of CAN-SPAM compliance as long as the designated sender:
Your emails need to stand out—but you don't have time to customize emails for every campaign. Campaign Monitor's email editor includes fewer options than many other email design tools, but that makes it a far faster way to customize your messages. Start with with pre-made templates and drag in new sections you want—and use its examples of variations other teams are using for inspiration. Or, hand-code your own template using Campaign Monitor's simple email code snippets, and host your CSS and assets on Campaign Monitor's server.
For many types of software—file sharing, projects, and content management or eCommerce especially—it often makes sense to self-host apps, customize them for your needs, and run them from your own server once your company's large enough. Not email. Sending emails from your own server simply is too much trouble for all but the largest companies. You'll likely see your emails blocked by spam filters, or your servers swamped when you send messages to a large list.
The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, due to their high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are an opportunity to introduce or extend the email relationship with customers or subscribers; to anticipate and answer questions; or to cross-sell or up-sell products or services.
If you've been hacking together email newsletters by abusing your email app's BCC field, Campayn might be the easiest way to break that habit and start sending proper email updates. It can import your contacts from a variety of apps—including your Gmail and Yahoo! Mail address books—and will keep up with all of their info just like a real address book, including their social media profiles.
Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it really easy to read and mobile-friendly -- which is especially important, because its newsletters are so long. (Below is just an excerpt, but you can read through the full email here.) We like the clever copy on the call-to-action (CTA) buttons, too.
Want an email and SMS marketing tool that can integrate with your site? SendinBlue is an app that's designed for just that. With WordPress, WooCommerce, PrestaShop, and Magento plugins, as well as an API to connect to in-house apps, SendinBlue can work directly with your eCommerce store to send email newsletters, drip campaigns, and transactional emails from your site.
Carl: Yeah, absolutely. And then on the drip side, often times, when you create a drip, you want to, before you even map what the drip is going to look like, have a goal in mind. So what is your goal? In the example we shared with MailChimp, their goal was to get new customers onboarded and to get them to know about the different features that they offer.
Creating your own design from FreshMail's templates is easy, with rich content blocks that include text-and-image layouts to add multiple columns and rich details. Then add your content and send it to your contacts with all the standard email sending features you'd expect from any other app. And if you need to send emails to large lists occasionally, you don't even need a large monthly plan—instead, you can pay for just the emails you need to send.
In 1978, Thuerk sent an email promoting DEC machines to 400 users via Arpanet. What would have then been a complete novelty for recipients (receiving a sales/marketing message direct to their computer’s inbox) resulted in $13 million worth of sales for DEC machines (and a few complaints!). From the start, email launched itself as an effective channel for direct marketing.
A premium feature that you won’t find with any of these providers is marketing automation, so it’s worth taking that into account. It’s often also not possible to access advanced reporting with most of these free accounts either. So if you need this kind of sophistication you may need to open up your wallet. You can get an idea of prices, and compare them between providers, with our newsletter cost calculator.
AWeber is another popular email marketing tool with a number of great features. Using a drag and drop editor, users can easily create automated emails and make use of their high-quality autoresponder capabilities. Users can also create subscription forms and place them on the website, blog or Facebook page. Within this tool, you can pull up charts showing how many contacts opened emails or clicked on links within your message.
Carl: Right. And then the other big pros and cons to the two is that, imagine you’re the marketer at MailChimp. You and your team go ahead and create this beautiful email drip. Once you’ve created this drip series, you can basically send it and forget it — in the sense that subscribers that join your list or become customers in a month from now, three months from now, or maybe even a year from now will still get this very viable email drip.
Take advantage of the email template designer or upload your own. There are also tools to segments lists and personalize emails with all your contact data. The A/X testing feature allows you to test up to ten different versions of your email before you decide which one stands out as the best. A campaign comparison tool pits your previous campaigns against the current one to give a complete picture.
Know your spam rules. A lot of innocent people send spam because they didn't know any better. Read up on the CAN-SPAM act to avoid any trouble. Put simply, you're allowed to send bulk email only to people who specifically asked to be on your mailing list. If you collected email addresses for a lunch giveaway or an event invitation, then you don't have permission to send marketing emails unless you made that clear at signup. Include an obvious unsubscribe link in every email, and don't forget to remind subscribers how they got on your list in the first place.
If you've already tried another email newsletter app and want something different, you'll want to be able to move your lists and not have to start over from scratch. Sendloop lets you do just that with its migration assistant to import contacts from a number of email services or even a zip file. It can also import HTML email template you're already using.
In addition to linking to Letter Shoppe's designs (available on merchandise that is ultimately sold by Redbubble), the email campaign includes an endearing quote by the Featured Artist: "Never compromise on your values, and only do work you want to get more of." Redbubble's customers are likely to agree -- and open other emails in this campaign for more inspiring quotes.
The requirements of the Act are fairly straightforward, yet easily overlooked. For example, did you know that if you fail to include your postal address on a commercial email, then the Federal Trade Commission (FTC) could fine you? In fact, each separate email that violates the CAN-SPAM Act is subject to penalties of up to $16,000. There are no exceptions for business-to-business email. All email – even messages to former customers announcing a new product line – must comply with the law.
Social media – the undisputed king in the marketing domain… And then there’s email. Think of it as a grandparent to social media marketing. Don’t be fooled, it’s still reliable if used the right way. Today’s marketers may not be as email savvy, nor do they consider it to be a “cool” way of contacting clients, however, it has stood the test of time and proven itself to be an effective method of communication.
Emails triggered by milestones, like anniversaries and birthdays, are fun to get -- who doesn't like to celebrate a special occasion? The beauty of anniversary emails, in particular, is that they don't require subscribers to input any extra data, and they can work for a variety of senders. Plus, the timeframe can be modified based on the business model.
Thanks Kelly, Mailchimp have definitely come a long way with their UI over the years, it’s just their service that hasn’t caught up ;) I haven’t had the chance to play around with Pure360 as much as I’d like, but I’ve heard the same things echoed by several friends who use their service. Looking at their client list, I think they’re more aimed at large companies though.
Now that you've picked an app to send your email newsletter, it's time to make it a part of your workflow. There's no reason to hand-copy your contacts into your email lists or export your email lists to your CRM later. Instead, app automation tool Zapier can tie all of your apps together, making sure everyone gets added to your email lists and more.
Want your link testing stream-lined? Put the email through a landing page test and within minutes, you’re going to get an overlay of that email with complete results for every link. The ESP tracking report inserts a tracking pixel in your email and you get subscriber data such as how and where the email was opened, how much time the user spent time reading it, and if it was organically forwarded or printed.
Keep an eye on your stats. Most email newsletter services offer free reports that contain helpful information. Learn how to read and understand your reports, so you can use the stats to improve your campaigns going forward. Pay attention to your open and click rates, and identify any patterns that make those numbers go up or down. If a campaign receives a high number of unsubscribes, then try something different the next time.
Purchased lists are ineffective, and they impact everyone else who uses Mailchimp, too. If you send emails to a list of people whose contact info you bought, many of the emails will get identified as spam. Some spam filters will flag a campaign if anyone with the same IP has sent spam in the past. When you use Mailchimp, your email is delivered through our servers, so if one person sends spam, it could prevent other users’ emails from reaching inboxes. But by forbidding Mailchimp users from using purchased lists, we increase deliverability for everyone.
Nicolas Straut from Fundera mentions, “To create a compelling newsletter, it’s important to maintain a regular template, colors, subject line structure, and send schedule to provide readers with a sense of regularity. The best newsletters allow readers to know what to expect and look forward to while providing interesting content that they engage with”.
5. Allow Readers the Option of Reading the Newsletter on a Webpage: Particularly for users who read their email on their mobile device, the option to click a link and instead see a hosted version of the newsletter on a webpage instead of having to read the entire newsletter within their inbox is a huge benefit. Offering this option will significantly increase the number of users who explore your newsletter.
Let’s face it, your audience wants to see quality content that gives them the needed knowledge and help. Putting in a little effort to send messages that resonate with your target audience will increase your chances of being profitable. Relevant content also helps your email recipients remember your content, and makes them spread the word about it. In the process, making your brand more recognizable and easy to connect with.