Much like day of the week, the vast majority of emails come through in the same 4-5 hour period each day. And yet the highest open rates tend to be very early in the morning or late in the day, again when people are most likely to address their backlog. Use an email scheduler to send your messages when even you might be asleep and you’ll be surprised at the higher response rates you get.


If you were to discover a marketing channel that would allow your business to earn back $38 for every $1 invested in it, what would you do? The reality is that you probably don’t have to imagine. Chances are that your business already uses it. Email marketing has an average ROI of 3,800%, firmly setting it apart as the single most sound marketing-investment channel available. That doesn’t necessarily mean that every business is using it as effectively as it could be. After all, if the average ROI for email campaigns is 3,800%, then that leaves a lot of room for businesses to outperform and underperform, which means that the competition, when it comes to email marketing, is decidedly fierce.
Along with bullet points, it’s necessary to create ‘a-ha’ moments. Jx Tan from Momentum Digital explains, “The aim of our newsletter is to engage and educate. Therefore, my team strives to provide a (1) visually engaging end-product and (2) provide “A-Ha” moments for subscribers who read our newsletter. We define “A-Ha” moments as combining data and insight to deliver actionable business value to our subscribers”.
While knowing what kind of an email to send is certainly important, it can be just as critical to know when to send an email. By using email marketing automation tools, in the form of advanced event triggers, you’ll be able to depend on the right emails being sent out to the right customers, at the right time. When a new customer subscribes to your newsletter, a client makes a purchase, a shopper abandons an online shopping cart mid-transaction, or any of a number of other events occur, your system will be capable of creating and delivering an appropriate email.
What services are you looking for? (check all that apply) Content Marketing Paid Advertising (Google, Facebook, Twitter, etc.) Podcast Advertising Video Production Video Production and Advertising Marketing Strategy and Funnels Conversion Rate Optimization Outsourced Chief Marketing Officer Outsourced Chief Technology Officer Influencer Marketing Programmatic Advertising Marketing Audit Marketing Consulting SEO Audit Marketing Roadmap / Plan Marketing Workshop (Fly Us to You) Other
In 2009 Return Path reported nearly 30% of commercial emails sent to users did not reach the inbox; in the same year Merkle reported a lack of relevance was the biggest reason users decided to opt-out of emails. With recipients able to dictate what email they chose to receive and given the power to block those they didn’t want, email started to evolve as a pull rather than a push strategy.
InfoUSA’s in-house email experts can build your campaign for you! Whether it’s determining how you want to target new customers or creative design, we’ll help you identify the right solution at the right price so you reach millions of potential new customers. Learn more about building a business or consumer email list by clicking one of the buttons below. Or if you’re a self-starter, you can explore our DIY online email builder.
Your AWeber account can also integrate with the most well-known shopping cart tools, letting you add new customers each time they make a purchase on your website. If you want to take your marketing efforts to the next level, you can visit AWeber Labs to build your own apps and time-saving tools through the AWeber API. With this kind of flexibility at your fingertips, you can really take advantage of customer data in order to better optimize marketing strategies.
I’m not happy at all with MailChimp. Has anyone found the same problems with MailChimp as I have? I find that many of my list members unsubscribe from my list daily. I know these people ands contact them and they say they have not unsubscribed. twice I even found my own email taken off the list. When I look into the MailChimp list Spam is the reason for the person’s unsubscription. Over the years I’ve been on MailChimp I’ve contacted support and I’ve done everything I can but nothing has changed. I’m now looking to move to another company.
Hi. thank you for the great information. I currently have Mail Chimp and it is set up to sync between my WordPress site and Mail Chimp. the problem is it isn’t and new subscribers to my blog are not being updated onto the list on the Mail chimp end. I have tried several fixes and nothing is working. I am unsure what to do now after endless googling it may be time to quit Mail Chimp. Seems others are having this problem also.

But if you’re a smaller company and you can do that, I really encourage you to do so because it helps you create a bond with your subscribers, and kind of build that relationship over time. It also helps with your deliverability, right? Because Gmail will see that you responded to this email address, the emails that come from this email address are much more likely to end up in your inbox than your spam folder or elsewhere.
What we liked: They have a great variety of well-designed and (mostly) mobile-responsive templates, with plenty of flexibility to edit as needed. Their reporting is comprehensive, with stats on conversions, social activity, e-Commerce tracking and email domain performance. You’ve also got forms that easily integrate with your site, landing pages, and over 800 third-party integration options.
Reviews.com has an advertising relationship with some of the offers included on this page. However, the rankings and listings of our reviews, tools and all other content are based on objective analysis. For more information, please check out our full Advertiser Disclosure. Reviews.com strives to keep its information accurate and up to date. The information in our reviews could be different from what you find when visiting a financial institution, service provider or a specific product’s website. All products are presented without warranty.

Carl: Right. And then the other big pros and cons to the two is that, imagine you’re the marketer at MailChimp. You and your team go ahead and create this beautiful email drip. Once you’ve created this drip series, you can basically send it and forget it — in the sense that subscribers that join your list or become customers in a month from now, three months from now, or maybe even a year from now will still get this very viable email drip.


Along with presenting your customer with relevant and useful content, use your email newsletter as a chance to bring one of your products or services into the limelight while listing its benefits and driving consumers to a point of sale—whether it be on your site or at a brick-and-mortar (and in some cases, both). Essentially, you have a captive audience here—carpe diem!
It’s also important to look at what content has already done well for you. As this content will make a great addition to your newsletter. Amber Ooley from Thrive Internet Marketing Agency says, “I pull the top-performing blog posts and other content from the last week based on Google Analytics, website engagement, and social media shares. Then, I’ll craft it all into a consistent email template”.

Companies considering the use of an email marketing program must make sure that their program does not violate spam laws such as the United States' Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM),[10] the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider's acceptable use policy.
But if you’re a smaller company and you can do that, I really encourage you to do so because it helps you create a bond with your subscribers, and kind of build that relationship over time. It also helps with your deliverability, right? Because Gmail will see that you responded to this email address, the emails that come from this email address are much more likely to end up in your inbox than your spam folder or elsewhere.
If you want to code your own emails, you have the freedom to do so. But this is an advanced skill that requires a good bit of technical know-how. Here’s what you need to take the coding leap—whether you’re just getting started, wondering about the basics of HTML emails, or looking for a guide to coding them. We’ve also rounded up a few more resources you might need as you become a certifiable email pro.

Haven’t used email marketing as much as I should. Previously, we tried using ImnicaMail because of their pricing but it was as good as not having an email marketing campaign; all our mail was sent to spam (since they did not manage their customers’ list for spam). Thought email marketing wasn’t effective until I found out our emails were being sent to the spam box. Learnt my lesson there.
If subscribers haven’t responded to our first email sequence, introduce a meaningful discount paired with a compelling message to make a return visit. How big of an offer can you make that won’t tank sales? It could be a discount, free gift with purchase or even product bundle. Keep your margins in mind, but if there’s a time to offer a steeper discount than usual, that time is now.
When you're ready to send an email to your list, it's as easy as sending a reply in Outlook or Gmail. Sendloop's editor show your From address and Subject line at the top, lets you pick your subscriber list in the To field, then type in your email with rich or plain text. If you need to edit photos, there's a built-in Creative Cloud-powered editor for simple Photoshop tools in your browser.
3. Prioritize the Content That Users Will Care About in the Top Three Inches: In a typical email preview pane, you will have approximately three inches to display your content and allow a reader to decide whether to read the full email or not. Make sure that your most engaging newsletter content appears within these top three inches and do not waste the space with graphic headers or filler "welcome" content.

No graphics are allowed on the “brown paper wrapper.” This provision makes sure that recipients cannot view sexually explicit content without an affirmative act on their part – for example, scrolling down or clicking on a link. However, this requirement does not apply if the person receiving the message has already given affirmative consent to receive the sender’s sexually oriented messages.

For a self-hosted app to send beautiful email newsletters, look no further than Sendy. It's a PHP and MySQL based app that runs on your own servers, and it shouldn't be any more difficult to setup than a new WordPress install. Once it's up and running, you can create rich email newsletters with your own templates, use autoresponders to automatically send emails, and track stats on your email marketing.
Haven’t used email marketing as much as I should. Previously, we tried using ImnicaMail because of their pricing but it was as good as not having an email marketing campaign; all our mail was sent to spam (since they did not manage their customers’ list for spam). Thought email marketing wasn’t effective until I found out our emails were being sent to the spam box. Learnt my lesson there.
Thanks a lot for a detailed article. Cannot agree more with the statement that email marketing services make managing email campaigns, lists, and audiences easy. That’s why, I want offer you great service – remail.io, which help companies and individuals get answers from those who they need and automate manual sending. Can’t imagine my live without this service now!

If you’re not responsible for transactional email at your company, meet with the employee or team who is so that you’re gaining the full benefit of this practice. It’s crucial that you don’t overwhelm your transactional message with promotional content. Promotional messaging should only be added if it provides values to your recipient and if doesn’t detract from your transactional details.


As you consider building your own email list and sending periodic emails to engage potential clients, think about this: How do you feel about the emails you get that you do enjoy? Can you be that for someone else? Of course, you can! I stay subscribed to a handful of email lists that give me consistent value—personally and in business. Many are from people who inspire me from what they do. These are people I like being reminded of and thinking about once in a while for inspiration and motivation.

Carl: Right, and so they’re giving you this information one step at a time to make sure you as a customer have time to process it and digest it. That’s much more user-friendly than just sending you like, “Here’s our startup guide”, in this like 30-page PDF. Right? So that’s the goal behind this email series that they have. Sometimes you’ll have companies who’s goal is to sell.
×