3. Prioritize the Content That Users Will Care About in the Top Three Inches: In a typical email preview pane, you will have approximately three inches to display your content and allow a reader to decide whether to read the full email or not. Make sure that your most engaging newsletter content appears within these top three inches and do not waste the space with graphic headers or filler "welcome" content. 

Professional, cloud-based email marketing platforms like GetResponse offer plans based on the size of your email marketing list (number of contacts.) Basic plans start as low as $15 monthly, and provide features like email marketing, autoresponders, marketing automation, and landing pages – everything you need to start growing your business. But before committing, you can always try a free plan, and make sure it’s a good fit.
We all need inspiration to do our jobs better. And whether you are a marketing rock star or a total newbie – it is always good to learn from the best email marketing campaigns in order to improve your own content. However, it is really hard to find good email marketing campaign examples as you usually need to be subscribed to an email list. And even if you are subscribed, it is really difficult to discover a good campaign, as you are getting tons of automated newsletters day after day. But we’ve compiled a list of some of the best email marketing campaign examples to inspire your own next campaign.
The percentage of email opens on mobile devices continues to grow. According to the GetResponse Email Marketing Benchmarks report, webmail opens make up 56.52% of all email opens, followed by mobile opens at 26%, and desktop opens at 16.99%. The responsive email design tool means you can make sure that your email looks great on any screen, automatically.
Most companies focus on the 3 out of 100 visitors who are ready to buy now, and then there’s the roughly half of all shoppers who will never buy no matter what we do. That means most stores are willingly leaving the 47% of potential customers unaddressed because they’re not nurturing subscribers properly. That’s where an email nurture series comes in.

When I look back at my first batch of emails, I cringe; they were terrible. Accept that yours will be, too. A link will be broken, you’ll have a typo or typos (and everybody will email to point out your idiotic spelling mistake) or you will reread what you’ve written later and feel differently. The list of growing pain blunders goes on. It’s best to experience and move through some of those stresses and mistakes at the beginning when you don't have a huge audience yet. At first, you’ll be mortified. But it’s also not as bad as you think because the stakes are still low.

Email is one of the most cost-efficient ways to reach consumers with marketing messages. However, consistently sending one message to an entire database of contacts is a strategy that will eventually diminish brand reputation, deplete an email list of subscribers, and hinder conversions. When it comes to email marketing, a “batch and blast” is no longer enough to get the job done.


Among other things, Dopamine is a chemical that can help moderate pleasure in the brain, and is released during pleasurable situations like shopping. You might think that the dopamine in your shoppers’ brains is running highest when they receive their shipment from you. Not so, say the scientists. In fact, dopamine peaks during the anticipation phase. So right after the order is placed on your website, you can be assured that it is flowing freely.
Best are the extra apps and tools that come along with MailChimp. MailChimp's mobile apps let you send emails, and check your stats, and add new contacts to your lists on the go. You'll also come to love its smarts that'll automatically find the best time to send your emails based on its data from everyone else's campaigns or your subscribers' time zones, automations that let you send emails based on your audience segments, a customizable form and landing page builder to gather subscribers, and new Mandrill-powered drip tools to send transactional emails from the same app.
Where they should improve: Although they promote themselves as ‘the world’s largest marketing automation platform’, their automation could be massively improved with a workflow editor and more automations beyond just autoresponders. Emails also have a tendency to end up in Gmail’s Promotions tab – fine if your emails are promoting sales and offers, but less than ideal if they’re informational or transactional. The interface could also be a bit more user-friendly.
Uncommon Goods sent this email automation to share more information about the brand’s mission to make a positive impact on the world. They tell how they support ethical brands and artisans. It’s a great tactic for customer retention: One study from Cone Communications found that consumers are more loyal to companies that support social and environmental issues.
Let’s face it, your audience wants to see quality content that gives them the needed knowledge and help. Putting in a little effort to send messages that resonate with your target audience will increase your chances of being profitable. Relevant content also helps your email recipients remember your content, and makes them spread the word about it. In the process, making your brand more recognizable and easy to connect with.
If they haven’t responded, follow through with your word and unsubscribe users. You’ll also want to let them know that they’ve been unsubscribed, in case they missed the first email or didn’t have a chance to respond. Include a link where they can easily resubscribe to your email list or adjust their email preferences. This is also a good time to give a final reminder of your offer.
Know your spam rules. A lot of innocent people send spam because they didn't know any better. Read up on the CAN-SPAM act to avoid any trouble. Put simply, you're allowed to send bulk email only to people who specifically asked to be on your mailing list. If you collected email addresses for a lunch giveaway or an event invitation, then you don't have permission to send marketing emails unless you made that clear at signup. Include an obvious unsubscribe link in every email, and don't forget to remind subscribers how they got on your list in the first place.

As with every other email: Include a CTA. Don’t forget that dopamine:  Present them with a discount coupon and invite them to make another purchase with you, or invite them to refer their friends to you. Make it easy for them to do either, including providing links that take them straight through to a personalized shopping cart (to make the purchase, with the discount applied), or referral program (with their personalized sharing link displayed).
When you create a Mailchimp account, we automatically set you up with a no-cost Forever Free plan. This option allows you to experiment with our tools and figure out how to best use our platform. So if you’re just getting off the ground, this is one less cost you have to consider. You can remain on the Forever Free plan as long as you have 2,000 or fewer subscribers across all lists in your account.
Let’s face it, your audience wants to see quality content that gives them the needed knowledge and help. Putting in a little effort to send messages that resonate with your target audience will increase your chances of being profitable. Relevant content also helps your email recipients remember your content, and makes them spread the word about it. In the process, making your brand more recognizable and easy to connect with.
Relevance: Sending targeted messages to niche audience segments gives you the freedom to create messages that are unique to that specific group. Send your niche audience content that they want to see. Show them something that will resonate. Make them remember your message, and more importantly, your brand. Use this opportunity to address the customer by name, mention their most recent purchase, or talk about the product they added to their cart on your website. Connect with the customer in a way that shows them you value them.

MESSAGE B is most likely a commercial message subject to all CAN-SPAM's requirements. Although the subject line is “Your Account Statement” – generally a sign of a transactional or relationship message – the information at the beginning of the message is commercial in nature and the brief transactional or relationship portion of the message is at the end.
Send people content they want. Email newsletter services offer features like groups and segmentation to help you make your content relevant to the people reading it. If you're sending different emails for different groups (for example, a nonprofit might send separate emails to volunteers, donors, and the board of directors), then you can ask people to check a box to join a particular group on your signup form. Segmentation allows you to target certain subscribers on your list without assigning them to group. If your store is having a sale, then you could send a campaign only to people near a particular zip code, because subscribers who live in other parts of the world don't need to know about it. You can also segment by activity, email clients, e-commerce data, and more. Sending relevant content will keep your readers engaged, and engaged readers look forward to your newsletter and share it with friends.
He is the owner of jeffbullas.com. Forbes calls him a top influencer of Chief Marketing Officers and the world's top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world's #1 business blogger. Learn More

If you are feeling yucky about the prospect of sending emails or writing a “sigh... newsletter,” chances are you’re either unable to articulate any real value through email, or you’re forgetting there are people out there who would value your insights. You just have to find them! It’s entirely on you to write something people will be delighted by—in your unique way.
Much like day of the week, the vast majority of emails come through in the same 4-5 hour period each day. And yet the highest open rates tend to be very early in the morning or late in the day, again when people are most likely to address their backlog. Use an email scheduler to send your messages when even you might be asleep and you’ll be surprised at the higher response rates you get.
Most email blast services restrict either subscriber or email numbers, and sometimes both, so pay attention to these amounts when deciding. All of the providers seem to restrict access to some features, so be aware of what is and isn’t included on their free plans. Also, most newsletter tools also put their own branding within your newsletters (usually a small badge in the footer).
A. If an email advertises or promotes the goods, services, or websites of more than one marketer, there’s a straightforward method for determining who’s responsible for the duties the CAN-SPAM Act imposes on “senders” of commercial email. Marketers whose goods, services, or websites are advertised or promoted in a message can designate one of the marketers as the “sender” for purposes of CAN-SPAM compliance as long as the designated sender:
3. Prioritize the Content That Users Will Care About in the Top Three Inches: In a typical email preview pane, you will have approximately three inches to display your content and allow a reader to decide whether to read the full email or not. Make sure that your most engaging newsletter content appears within these top three inches and do not waste the space with graphic headers or filler "welcome" content.
Drip is a great tool for eCommerce businesses, bloggers and digital marketers (beginner or seasoned veteran). In addition to integrations with WordPress and WooCommerce, which make it easier for users to add sign up forms and capture leads, Drip has a lot of unique features that make it competitive. These fun features include list groups, smart email segmentation, and even some tools to help users to reach out to certain audiences. On top of that it is also a marketing automation tool, which means it goes beyond email blasts.
GetResponse is an email marketing tool that helps businesses both maintain their contacts as well as coordinate professional marketing campaigns. It offers a very easy-to-manage database, users can create individual campaigns and manage multiple emailing lists within the software. GetResponse can also be used to build landing pages and surveys and publish newsletters on social media accounts such as Twitter and Facebook.
One former client of mine started using Hubspot for about $50/month, but after adding a few extra features and growing his list he was soon paying $2,000/month which had to be paid annually. For many small businesses, there’s a big difference between $50 leaving the bank account and $24,000 – especially when other tools can offer similar (or better products) at a fraction of this amount.
Over time, look at your data to determine if and how you need to adjust. Look at when conversion rates start to drop to determine when you can end the sequence. Don’t be afraid to send four, five, six or more emails, especially if that’s what your metrics are telling you. I know one company, for example, that sends a seven-part email automation to re-engage abandoned carts.

The Australian Spam Act 2003 is enforced by the Australian Communications and Media Authority, widely known as "ACMA". The act defines the term unsolicited electronic messages, states how unsubscribe functions must work for commercial messages, and gives other key information. Fines range with 3 fines of AU$110,000 being issued to Virgin Blue Airlines (2011), Tiger Airways Holdings Limited (2012) and Cellar master Wines Pty Limited (2013).[14]


John, Thank you for this comprehensive review of some of the most popular and well-used services. Over the last decade I have tried many and appreciate your perspective on each. I currently use GetResponse (as I’d not been as active and appreciate the price-value relationship for 1,000+ contacts. I know they’ve grown considerably and now offer many of the features of which you speak of other services you prefer. I would appreciate your updated 2018 review. THANK YOU!
If you’re new to this, you’re definitely going to face some personal resistance. After all, even if you have no hang-ups pestering people in their inbox, you’re still going to be putting your ideas and thoughts out into the world and that can be scary. We all hope that our content will be coherent, useful, not invasive or annoying and please god never offensive to anyone! For anyone who is not seasoned in the arena of public opinion, critique and criticism, putting yourself  “out there” in those first few articles or emails will be nerve-racking.
In addition to satisfying legal requirements, email service providers (ESPs) began to help customers establish and manage their own email marketing campaigns. The service providers supply email templates and general best practices, as well as methods for handling subscriptions and cancellations automatically. Some ESPs will provide insight and assistance with deliverability issues for major email providers. They also provide statistics pertaining to the number of messages received and opened, and whether the recipients clicked on any links within the messages.
As an email service that’s strongly geared to ecommerce, Omnisend has a lot of exceptional features, including automation workflows, the ability to automatically add your store’s products to your newsletters, and cool email add-ons like scratch cards and gift boxes. The bad news – none of these are available on the free plan. Regardless, the free plan is pretty hard to beat if you’re looking to send email in high volumes, with an allowance of 15,000 emails per month (2,000 per day). You also get A/B testing, website tracking, 24/7 support, deep reporting, and up to 3 forms/landing pages. Not bad at all.
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